Opinion
Carney: Google DFP fails at monetizing remnant ad inventory with tags
“DFP is very good at direct campaigns and programmatic campaigns. What they weren't good at is helping publishers monetize their remnant space using ad tags.”
Disclosure
Carney: PubVantage is selling its ad server to spin off All One
“We're actually in the process of splitting the company in two, and we're selling the ad server portion of the business off. And we're going to be focusing in on what we're calling a new company. We're spinning off called all one, which is unified reporting.”
Prediction Not checkable as stated
Carney: Machine learning can automate 90% of ad management workflows
“We think we can really automate 90% of what folks are doing today, which is this rote work they do every day to maintain profitability. We think we can do it twenty-four-seven with smart machine learning.”
Insight
Carney: SaaS companies trade between 3x and 10x ARR multiples
“The space is you're looking at with a SaaS technology depending on how innovative your technology is, you're looking at anywhere from a low of three X to a to a high of a very high of 10 X”
Disclosure
Carney: PubVantage charges publishers roughly one penny per thousand ad requests
“It's a volume-based place, so we charge in a CPM cost per thousand. It's generally about a penny per thousand on the amount of requests they run through our system.”
Disclosure
Carney: Average PubVantage customer pays around $4,000 per month
“That's the main, our mainstay of customers is folks who are paying for 4000, I guess would be the average amount for a client a month.”
Disclosure
Carney: Average PubVantage customer processes 100M ad requests per month
“You know, around somewhere around a hundred million requests a month is the average.”
Assertion Not checkable as stated
Carney: PubVantage spinoff All One currently has five clients
“All one is at a beginning. It's really unified reporting just now, and it's at the beginning, so we only have five clients on that at the moment, but we see that decline.”
Disclosure
Carney: PubVantage is negotiating the sale of its ad server division
“We've engaged a brokerage company who are out there. Well, we're actually deep into discussions with a couple of potential buyers at the moment. So the process has been fairly recent. It's been a two month process at the moment.”
Assertion Not checkable as stated
Carney: PubVantage achieves customer CAC payback within six months
“It takes us about a year to make six months to make profit on them based upon, you know, our expenditure on trade shows and our staff. And so I'd say six months to actually begin turning them into a profitable customer.”
Assertion Not checkable as stated
Carney: PubVantage experiences 10% annual customer churn back to DFP
“We're losing about 10% of clients who go back to DFP that we bring on.”
Assertion Not checkable as stated
Carney: PubVantage has 30 paying clients
“We have, right now, we have 30 clients using it on a paid basis.”
Assertion Not checkable as stated
Carney: PubVantage employs 23 people across US, Canada, and Vietnam
“Four folks here in Hoboken. We have four in Canada, and then we have a development team of 15 in in Vietnam.”
Assertion Not checkable as stated
Carney: PubVantage grew revenue 30% year over year
“So we're about with 30% year over year growth from last year to this year.”
Disclosure
Carney: PubVantage is 100% bootstrapped
“Bootstrapped a hundred percent.”
