Carney: SaaS companies trade between 3x and 10x ARR multiples
Declan Carney · 1448 He's Selling $1.4m ARR Company For How Much? · Jul 12, 2019 · at 10:25
Declan Carney, founder of PubVantage, discusses industry valuation benchmarks for SaaS and ad tech software companies.
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“The space is you're looking at with a SaaS technology depending on how innovative your technology is, you're looking at anywhere from a low of three X to a to a high of a very high of 10 X”
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More from Declan Carney
Carney: Google DFP fails at monetizing remnant ad inventory with tags
“DFP is very good at direct campaigns and programmatic campaigns. What they weren't good at is helping publishers monetize their remnant space using ad tags.”
Carney: PubVantage is selling its ad server to spin off All One
“We're actually in the process of splitting the company in two, and we're selling the ad server portion of the business off. And we're going to be focusing in on what we're calling a new company. We're spinning off called all one, which is unified reporting.”
Carney: Machine learning can automate 90% of ad management workflows
“We think we can really automate 90% of what folks are doing today, which is this rote work they do every day to maintain profitability. We think we can do it twenty-four-seven with smart machine learning.”
Carney: PubVantage charges publishers roughly one penny per thousand ad requests
“It's a volume-based place, so we charge in a CPM cost per thousand. It's generally about a penny per thousand on the amount of requests they run through our system.”