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Enrico Casati

Co-Founder & Co-CEO, Velasca · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutive

Enrico Casati co-founded Velasca in 2013 with Jacopo Sebastio to sell handcrafted Italian footwear directly to consumers. He has led its expansion from a digital-native brand into an omnichannel retailer with bottegas across Europe and the United States.

12statements → 6claims → 2claims resolved → 3.5/5average certainty → 1.25/5average debate potential → 5said about them ↓

2 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 6 claims stand · each chip opens the sources

1 prediction · 5 assertions · 1 opinion · 1 insight · 4 disclosures · every statement was checked. The prediction and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Enrico argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Casati: Velasca grew revenue from 60k euros in year one to 1.6M in 2016
“We made 60,000 euros the first year, 200,000 the second year and a million our third year. And we're actually due to fiscal reasons, like we used to close our fiscal year at the end of March, but this year we changed it. So we closed it at the end of December.…”
Enrico Casati Mar 19, 2017 ▶ 14:00 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Enrico Casati on measured tape to publish a rate. This says nothing about how they speak.

Everything Enrico Casati said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Casati: Velasca matches Allen Edmonds quality at half the price
“If you used to buying Allen Edmonds or church, you're getting the same product, sometimes even a better quality product, because I know like we source the materials from the same suppliers or even a higher quality materials from other suppliers and you're gett…”
Enrico Casati Mar 19, 2017 ▶ 4:49 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Insight
Casati: Traditional shoe retail stacks a 2x brand and 2.5x retail markup
“At the very least, usually you get a two times markup from the brand plus a 2.5 from the retail. So we basically skipping at least one passage.”
Enrico Casati Mar 19, 2017 ▶ 6:05 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Assertion Not checkable as stated
Casati: One-third of Velasca customers repurchase within six months
“Within the first six months, that's the, one of the best statistics that we have, one third of customers buy again.”
Enrico Casati Mar 19, 2017 ▶ 10:51 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Disclosure
Velasca raises €750k in VC equity round
“We had 750,000 euros in in in a VC round, which is considered like a series A here, but it's probably like a seed investment in in the U S.”
Enrico Casati Mar 19, 2017 ▶ 2:38 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Disclosure
Velasca's Artista boot costs around 80 euros to make
“It's around 80 euros. It depends if we pay, like, right at the delivery, or if we try to extend it for a 60 day payment. But it's around 80 euros.”
Enrico Casati Mar 19, 2017 ▶ 5:34 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Disclosure
Casati: Velasca spends 20% to 25% of budget on marketing
“Typically we can spend 20, 25% of the budget on marketing just because we want to, you know, grow three, four, five times year over year.”
Enrico Casati Mar 19, 2017 ▶ 7:01 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Assertion Not checkable as stated
Casati: Velasca has served around 15,000 lifetime customers
“Around 15,000, more or less.”
Enrico Casati Mar 19, 2017 ▶ 9:55 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Assertion Not checkable as stated
Casati: Velasca's average cart value is around $210
“In U S dollars, it would be around 210. So it's a bit more than the one pair of shoes. 1.3, I would say.”
Enrico Casati Mar 19, 2017 ▶ 10:17 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Assertion Not checkable as stated
Casati: Velasca spends around 50 euros on customer acquisition
“We calculated around, we spent around 50 50 euros per per customer acquisition, you know, the cost of acquiring a customer”
Enrico Casati Mar 19, 2017 ▶ 11:50 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Assertion Supported
Casati: Velasca grew revenue from 60k euros in year one to 1.6M in 2016
“We made 60,000 euros the first year, 200,000 the second year and a million our third year. And we're actually due to fiscal reasons, like we used to close our fiscal year at the end of March, but this year we changed it. So we closed it at the end of December.…”
Enrico Casati Mar 19, 2017 ▶ 14:00 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Prediction Held up
Casati: Velasca aims to reach 4 million euros in revenue within 18 months
“Our goal is to reach for within 18 months.”
Enrico Casati Mar 19, 2017 ▶ 15:23 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati
Disclosure
Velasca sells the Artista boot for 179 euros
“It sells for one 79 euros which is around like what is it? One 85 US dollars.”
Enrico Casati Mar 19, 2017 ▶ 4:34 EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati

The other half of the tape: Enrico Casati's own voice is left out of every number here. Other people bring the name up 5 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 5

Every mention by year

tap a year for its mentions
0031522017episodesmentions
0122017episodes it came up in
001.312.522017episodesmentions per episode
2017 5 mentions in 2 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Rai Mar 19, 2017 11m
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