Casati: Velasca spends around 50 euros on customer acquisition
Enrico Casati · EP 603: Velasca Has Sold 20,000 Italian Shoes to 15,000 Men, $1.6m 2016 Revenue, $750k Raised with CEO Enrico Casati · Mar 19, 2017 · at 11:50
Enrico Casati, co-founder and CEO of Velasca, breaks down customer acquisition cost (CAC) and unit economics with Nathan Latka.
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“We calculated around, we spent around 50 50 euros per per customer acquisition, you know, the cost of acquiring a customer”
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More from Enrico Casati
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“If you used to buying Allen Edmonds or church, you're getting the same product, sometimes even a better quality product, because I know like we source the materials from the same suppliers or even a higher quality materials from other suppliers and you're gett…”
Casati: Traditional shoe retail stacks a 2x brand and 2.5x retail markup
“At the very least, usually you get a two times markup from the brand plus a 2.5 from the retail. So we basically skipping at least one passage.”
Casati: One-third of Velasca customers repurchase within six months
“Within the first six months, that's the, one of the best statistics that we have, one third of customers buy again.”
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“We had 750,000 euros in in in a VC round, which is considered like a series A here, but it's probably like a seed investment in in the U S.”