Sandy Lohr

COO, Vendasta · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

Sandy Lohr previously served as the CEO of MatchCraft, an advertising technology platform for local digital marketing that was acquired by Vendasta in 2022. She currently serves as Chief Operating Officer at Vendasta.

9statements → 4claims → 0claims resolved → 4/5average certainty → 1.22/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 5 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Sandy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Sandy Lohr on measured tape to publish a rate. This says nothing about how they speak.

What they said9 Episodes1

Everything Sandy Lohr said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Matchcraft Claims the Most Google Premier Partners of Any Platform

“And we have more Google, PSP, or Premier partners than any other platform technology.”

Sandy Lohr Oct 21, 2017 ▶ 5:11 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Assertion Not checkable as stated

Matchcraft Claims to Grow 2x Faster Than Digital Media Benchmarks

“We are typically at least two X above any of the indicators.”

Sandy Lohr Oct 21, 2017 ▶ 16:17 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Disclosure

Matchcraft Generated 70% of 2016 Revenue From Managed Services

“So, 70%. Was in managed service”

Sandy Lohr Oct 21, 2017 ▶ 5:08 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Assertion Not checkable as stated

Matchcraft's Resellers Field Over 6,000 Sales Reps Across 43 Countries

“So our resellers have over 6000 sales reps globally and we're in 43 countries and we do this in 23 different languages.”

Sandy Lohr Oct 21, 2017 ▶ 6:04 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Disclosure

Matchcraft Takes a 12% to 17% Cut for Managed Services

“So for our managed, I will just, I'll give you a range that it goes up to 17% for managed and it drops from there based on volume. So it could be as low as 12% for managed based on volume.”

Sandy Lohr Oct 21, 2017 ▶ 6:29 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Disclosure

Matchcraft Charges SaaS Customers Up to 7% of Media Spend

“No, that would be on the high end and then based on volume.”

Sandy Lohr Oct 21, 2017 ▶ 9:15 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Disclosure

Advance Local Acquired Matchcraft After Multi-Market Vendor Bake-Off

“And so we spent a lot of time doing a bake-off where we actually had competitors in each market, and guess what, drumroll, guess who won the bake-off?”

Sandy Lohr Oct 21, 2017 ▶ 12:49 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Assertion Not checkable as stated

Matchcraft Processes Over $100 Million in Annual Ad Spend

“More.”

Sandy Lohr Oct 21, 2017 ▶ 16:46 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Disclosure

Matchcraft Operates Exclusively Through Reseller Channels, Avoids Direct Merchants

“Our whole sales model is strictly channel based. We don't work directly with any merchants, even though we're accountable for the results for that merchant.”

Sandy Lohr Oct 21, 2017 ▶ 5:37 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

Appearances (1)

Episode	Date	Speaking time
819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Managemen	Oct 21, 2017	11m

Sandy Lohr

The record, in short

How they sound: not measured why? →

Appearances (1)

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