Assertion certainty 4/5 debate potential 1/5

Matchcraft Processes Over $100 Million in Annual Ad Spend

Sandy Lohr · 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management · Oct 21, 2017 · at 16:46

Sandy Lohr, CEO of adtech company Matchcraft, confirms Matchcraft's scale when asked by Nathan Latka if annual ad spend is above or below $100 million.

0:00 / 0:03
720p mp4 · rendered on demand · StarZero watermark
“More.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Sandy Lohr

Assertion Not checkable as stated
Matchcraft Claims the Most Google Premier Partners of Any Platform
“And we have more Google, PSP, or Premier partners than any other platform technology.”
Sandy Lohr Oct 21, 2017 ▶ 5:11 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Assertion Not checkable as stated
Matchcraft Claims to Grow 2x Faster Than Digital Media Benchmarks
“We are typically at least two X above any of the indicators.”
Sandy Lohr Oct 21, 2017 ▶ 16:17 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Matchcraft Generated 70% of 2016 Revenue From Managed Services
“So, 70%. Was in managed service”
Sandy Lohr Oct 21, 2017 ▶ 5:08 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Assertion Not checkable as stated
Matchcraft's Resellers Field Over 6,000 Sales Reps Across 43 Countries
“So our resellers have over 6000 sales reps globally and we're in 43 countries and we do this in 23 different languages.”
Sandy Lohr Oct 21, 2017 ▶ 6:04 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Matchcraft Takes a 12% to 17% Cut for Managed Services
“So for our managed, I will just, I'll give you a range that it goes up to 17% for managed and it drops from there based on volume. So it could be as low as 12% for managed based on volume.”
Sandy Lohr Oct 21, 2017 ▶ 6:29 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Matchcraft Charges SaaS Customers Up to 7% of Media Spend
“No, that would be on the high end and then based on volume.”
Sandy Lohr Oct 21, 2017 ▶ 9:15 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.