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Disclosure certainty 4/5 debate potential 1/5

Advance Local Acquired Matchcraft After Multi-Market Vendor Bake-Off

Sandy Lohr · 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management · Oct 21, 2017 · at 12:49

Sandy Lohr explains how her vendor evaluation at Advance Local led directly to Advance Publications acquiring Matchcraft and appointing her CEO.

0:00 / 0:10exact quote · 10.7s
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“And so we spent a lot of time doing a bake-off where we actually had competitors in each market, and guess what, drumroll, guess who won the bake-off?”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Sandy Lohr

Assertion Not checkable as stated
Matchcraft Claims the Most Google Premier Partners of Any Platform
“And we have more Google, PSP, or Premier partners than any other platform technology.”
Sandy Lohr Oct 21, 2017 ▶ 5:11 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Assertion Not checkable as stated
Matchcraft Claims to Grow 2x Faster Than Digital Media Benchmarks
“We are typically at least two X above any of the indicators.”
Sandy Lohr Oct 21, 2017 ▶ 16:17 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Matchcraft Generated 70% of 2016 Revenue From Managed Services
“So, 70%. Was in managed service”
Sandy Lohr Oct 21, 2017 ▶ 5:08 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Assertion Not checkable as stated
Matchcraft's Resellers Field Over 6,000 Sales Reps Across 43 Countries
“So our resellers have over 6000 sales reps globally and we're in 43 countries and we do this in 23 different languages.”
Sandy Lohr Oct 21, 2017 ▶ 6:04 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Matchcraft Takes a 12% to 17% Cut for Managed Services
“So for our managed, I will just, I'll give you a range that it goes up to 17% for managed and it drops from there based on volume. So it could be as low as 12% for managed based on volume.”
Sandy Lohr Oct 21, 2017 ▶ 6:29 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Matchcraft Charges SaaS Customers Up to 7% of Media Spend
“No, that would be on the high end and then based on volume.”
Sandy Lohr Oct 21, 2017 ▶ 9:15 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
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