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The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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9statements match
0resolved → 0open claims → 0supported → 0contradicted →

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Matchcraft Claims the Most Google Premier Partners of Any Platform
“And we have more Google, PSP, or Premier partners than any other platform technology.”
Sandy Lohr Oct 21, 2017 ▶ 5:11 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Assertion Not checkable as stated
Matchcraft Claims to Grow 2x Faster Than Digital Media Benchmarks
“We are typically at least two X above any of the indicators.”
Sandy Lohr Oct 21, 2017 ▶ 16:17 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Matchcraft Generated 70% of 2016 Revenue From Managed Services
“So, 70%. Was in managed service”
Sandy Lohr Oct 21, 2017 ▶ 5:08 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Assertion Not checkable as stated
Matchcraft's Resellers Field Over 6,000 Sales Reps Across 43 Countries
“So our resellers have over 6000 sales reps globally and we're in 43 countries and we do this in 23 different languages.”
Sandy Lohr Oct 21, 2017 ▶ 6:04 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Matchcraft Takes a 12% to 17% Cut for Managed Services
“So for our managed, I will just, I'll give you a range that it goes up to 17% for managed and it drops from there based on volume. So it could be as low as 12% for managed based on volume.”
Sandy Lohr Oct 21, 2017 ▶ 6:29 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Matchcraft Charges SaaS Customers Up to 7% of Media Spend
“No, that would be on the high end and then based on volume.”
Sandy Lohr Oct 21, 2017 ▶ 9:15 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Advance Local Acquired Matchcraft After Multi-Market Vendor Bake-Off
“And so we spent a lot of time doing a bake-off where we actually had competitors in each market, and guess what, drumroll, guess who won the bake-off?”
Sandy Lohr Oct 21, 2017 ▶ 12:49 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Assertion Not checkable as stated
Matchcraft Processes Over $100 Million in Annual Ad Spend
“More.”
Sandy Lohr Oct 21, 2017 ▶ 16:46 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
Disclosure
Matchcraft Operates Exclusively Through Reseller Channels, Avoids Direct Merchants
“Our whole sales model is strictly channel based. We don't work directly with any merchants, even though we're accountable for the results for that merchant.”
Sandy Lohr Oct 21, 2017 ▶ 5:37 819: AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management
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