Brendan Ciecko

Founder & CEO, Cuseum · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutive@brendanciecko ↗brendanciecko.com ↗

Brendan Ciecko is the founder and CEO of Cuseum, a Boston-based technology platform providing mobile engagement software and digital membership solutions for cultural institutions. Before founding Cuseum, he started the creative agency Ten Minute Media, developing digital media campaigns and websites for major record labels and music artists.

12statements → 6claims → 0claims resolved → 3.92/5average certainty → 1.08/5average debate potential → ≈4.5/5argument clarity, estimated →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 insight · 5 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brendan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brendan Ciecko on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Brendan Ciecko said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Ciecko: Century-old institutions require startups to have 2-3 year track records

“Realistically for a lot of these spaces, if you're selling to, let's say nonprofits or higher ed or organizations that have been around for a hundred plus years, They want to see that the company has been around for two, three years before they're willing to e…”

Brendan Ciecko Feb 22, 2020 ▶ 11:00 1673 How He Sells $600/mo Software to Museums

Disclosure

Ciecko: Cuseum raised about $1.5M from Techstars, Foundry Group, and Accomplice

“So we raised about one and a half million dollars. We're backed by Techstars, we're backed by Foundry Group and Accomplice.”

Brendan Ciecko Feb 22, 2020 ▶ 3:47 1673 How He Sells $600/mo Software to Museums

Assertion Not checkable as stated

Ciecko: Cuseum has grown to over 175 paying customers

“Three or four pilot customers, and then over the summer of 2015 being at Techstars, we took that from, you know, the three, three to four up to 30, and have grown to over a 175 paying customers to date.”

Brendan Ciecko Feb 22, 2020 ▶ 4:16 1673 How He Sells $600/mo Software to Museums

Assertion Not checkable as stated

Ciecko: Cuseum revenue is growing roughly 3x year-over-year

“So we've been doubling and tripling year over year. So it's going to depend on, you know, which year we've introduced a we've introduced a second product, which has definitely you know, aided our growth numbers. So we're doing maybe three X what we did last.”

Brendan Ciecko Feb 22, 2020 ▶ 4:45 1673 How He Sells $600/mo Software to Museums

Assertion Not checkable as stated

Ciecko: Cuseum Signs Multi-Year Contracts With Below-Average Churn

“These are larger con, you know you know, longer term contracts multi-year contracts. And once people have allocated budget to, you know, utilize one of the One of the products that we serve relatively low churn, lower than, you know, industry.”

Brendan Ciecko Feb 22, 2020 ▶ 7:06 1673 How He Sells $600/mo Software to Museums

Assertion Not checkable as stated

Ciecko: Cuseum Account Expansion Outpaces Revenue Lost to Churn

“We've also found opportunities to move you know, move customers to other offerings rather than full churn when, you know, when, you know, budgets are reduced or needs change. But yeah, our growth has more than, you know, accommodated any of that profit loss th…”

Brendan Ciecko Feb 22, 2020 ▶ 7:35 1673 How He Sells $600/mo Software to Museums

Assertion Not checkable as stated

Ciecko: Cuseum has been cash flow positive for about a year

“We've been cashflow positive for about a year.”

Brendan Ciecko Feb 22, 2020 ▶ 10:43 1673 How He Sells $600/mo Software to Museums

Disclosure

Ciecko: Cuseum average customer pays $500 to $700 monthly

“Average might be in the, you know, yeah, five, six, 700 dollars.”

Brendan Ciecko Feb 22, 2020 ▶ 2:27 1673 How He Sells $600/mo Software to Museums

Disclosure

Cuseum Offers Mobile Tour Guides and Digital Membership Solutions

“So that is kind of the basic mobile engagement toolkit, but we also have digital membership solutions as well. Those are our two products today.”

Brendan Ciecko Feb 22, 2020 ▶ 3:15 1673 How He Sells $600/mo Software to Museums

Assertion Not checkable as stated

Ciecko: Selling to Nonprofits Entails Sales Cycles Exceeding One Year

“We're dealing in a space of, you know, nonprofit organizations that have long sales cycles, you know, over a year from first touch point on to getting things going.”

Brendan Ciecko Feb 22, 2020 ▶ 5:39 1673 How He Sells $600/mo Software to Museums

Disclosure

Ciecko: Cuseum Has an Eight-Person Team

“Eight people total.”

Brendan Ciecko Feb 22, 2020 ▶ 6:25 1673 How He Sells $600/mo Software to Museums

Disclosure

Cuseum Acquires Customers Primarily Through Direct Outreach Over Social Marketing

“Most of our acquisition channels have been pulled outreach sales. We've done very, very little with regards to social media marketing or traditional marketing avenues.”

Brendan Ciecko Feb 22, 2020 ▶ 9:59 1673 How He Sells $600/mo Software to Museums

Appearances (1)

Episode	Date	Speaking time
1673 How He Sells $600/mo Software to Museums	Feb 22, 2020	10m

Brendan Ciecko

The record, in short

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.