StarZero All shows Try the podcast clipper →

Matteo Franceschetti

Co-Founder and CEO, Eight Sleep · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestorathlete@m_franceschetti ↗LinkedIn ↗eightsleep.com ↗

Matteo Franceschetti is the co-founder and CEO of Eight Sleep, a sleep-fitness technology company known for biometric-tracking and temperature-regulating smart mattresses. He previously worked as a corporate lawyer and founded two clean-tech companies.

12statements → 4claims → 1claims resolved → 4/5average certainty → 1.83/5average debate potential →

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 2 opinions · 5 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Matteo argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Franceschetti: Eight Sleep Received 8,000 Pre-Orders From Initial Crowdfunding Launch
“So we saw something like 8000 units in pre-orders. It was massive bigger than probably what we could handle at the time.”
Matteo Franceschetti Apr 8, 2021 ▶ 5:08 Will $80M Mattress King Launch Subscription Next?

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Matteo Franceschetti on measured tape to publish a rate. This says nothing about how they speak.

Everything Matteo Franceschetti said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Franceschetti: Mattress Companies Marketing Proprietary Foam Materials Are Running A Scam
“But again, foam, when you hear all these companies talking about foam and their latest release, it is a scam. And you can just go anywhere and buy it on your own.”
Matteo Franceschetti Apr 8, 2021 ▶ 14:03 Will $80M Mattress King Launch Subscription Next?
Insight
Franceschetti: Daytime Biometric Data From Wearable Devices Is Now A Commodity
“So our thesis is there are so many wearable that your daily data is a commodity right now, as long as you are seeing with Apple health, which you will, if you have the iPhone or Android, it's a different platform.”
Matteo Franceschetti Apr 8, 2021 ▶ 21:11 Will $80M Mattress King Launch Subscription Next?
Insight
Franceschetti: Wearables report data, but Eight Sleep takes automated action
“Then at the end of the day, the big difference between us and the wearable is wearable, their job ends with the data. They can only tell you what you might be able to do based on the data. In our case, based on the data, we take action and we adjust the temper…”
Matteo Franceschetti Apr 8, 2021 ▶ 22:22 Will $80M Mattress King Launch Subscription Next?
Insight
Franceschetti: DTC brands should build owned community months before launching
“Actually, I will start three, six months before you start building the community, you start engaging them on what you're doing right now. I think the big difference that you see with media and the relationship between tech and media, it's you want to build you…”
Matteo Franceschetti Apr 8, 2021 ▶ 6:36 Will $80M Mattress King Launch Subscription Next?
Opinion
Franceschetti: Cooling is the primary driver of sleep tech product-market fit
“The cooling is, is the big elephant in the room for sleep improvement and in terms of product market fit.”
Matteo Franceschetti Apr 8, 2021 ▶ 9:59 Will $80M Mattress King Launch Subscription Next?
Insight
Franceschetti: DTC gross margins below 40% are bad, 60%+ is awesome
“I mean, anything below 40% is pretty bad. I think everything around 60% is pretty good, or about 60% is awesome.”
Matteo Franceschetti Apr 8, 2021 ▶ 11:29 Will $80M Mattress King Launch Subscription Next?
Insight
Franceschetti: Nighttime is the optimal window to track biometric data
“At the end of the day, the best moment to really track your body and scan your body is at night because you're not moving, because you are at rest, and because it's a long period of time.”
Matteo Franceschetti Apr 8, 2021 ▶ 22:07 Will $80M Mattress King Launch Subscription Next?
Assertion Not checkable as stated
Franceschetti: Eight Sleep Conversion Rate And Average Order Value Tripled After Repositioning
“Compared to then probably our conversion rate on the website CVR is probably three X what we had back then, but our AOE is three X as well.”
Matteo Franceschetti Apr 8, 2021 ▶ 10:46 Will $80M Mattress King Launch Subscription Next?
Assertion Not checkable as stated
Franceschetti: Eight Sleep Acquisition Costs Dropped 60% Over Past Year
“Yeah, I mean, just to give you an idea, in the past year, our contract dropped 60%, so things are going in the right direction.”
Matteo Franceschetti Apr 8, 2021 ▶ 16:28 Will $80M Mattress King Launch Subscription Next?
Assertion Not checkable as stated
Franceschetti: Eight Sleep's Miami Hotel Room Booked 3 Months in 24 Hours
“We launched this initiative on Twitter and the room got booked for the first three months, which is all that we allowed, like in 24 hours.”
Matteo Franceschetti Apr 8, 2021 ▶ 18:08 Will $80M Mattress King Launch Subscription Next?
Assertion Supported
Franceschetti: Eight Sleep Received 8,000 Pre-Orders From Initial Crowdfunding Launch
“So we saw something like 8000 units in pre-orders. It was massive bigger than probably what we could handle at the time.”
Matteo Franceschetti Apr 8, 2021 ▶ 5:08 Will $80M Mattress King Launch Subscription Next?
Disclosure
Franceschetti: Eight Sleep Has Over 100,000 Email Subscribers And Uses Twitter Most
“Yeah, that is the number one platform. And then obviously we have an email list of over a 100,000 people and other platforms, but Twitter is the one where we are the most active.”
Matteo Franceschetti Apr 8, 2021 ▶ 7:10 Will $80M Mattress King Launch Subscription Next?

Appearances (1)

EpisodeDateSpeaking time
Will $80M Mattress King Launch Subscription Next? Apr 8, 2021 13m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more