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Sam Saltis

Founder & CEO, Core dna · 1 appearance on the record.

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founderexecutive@samsaltis ↗LinkedIn ↗coredna.com ↗

Sam Saltis is an Australian entrepreneur who established the digital agency bwired in 2000 before evolving it into Core dna. He is known for bootstrapping Core dna into an international digital experience and eCommerce platform spanning Melbourne, Boston, and Berlin.

11statements → 7claims → 0claims resolved → 3.91/5average certainty → 1.18/5average debate potential →

7 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 1 opinion · 3 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 0 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Sam argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Sam Saltis on measured tape to publish a rate. This says nothing about how they speak.

Everything Sam Saltis said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Saltis maintains a fixed $40k monthly burn by reinvesting new revenue
“So I kind of look, the way I look at it is, I'm willing to spend over 40 grand a month and burn 40 grand a month in the market, and what I do is every customer that I bring on, I actually then add more people into the mix, so I recently picked up a couple cust…”
Sam Saltis Mar 29, 2018 ▶ 5:17 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping
Assertion Not checkable as stated
CoreDNA's average American customer pays around $2,500 monthly
“The average guy at the moment pays us around two and a half thousand a month.”
Sam Saltis Mar 29, 2018 ▶ 2:16 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping
Disclosure
Saltis bootstrapped CoreDNA with his own cash and continues to self-fund
“All the way through, I bootstrapped it on the cash of the company, and I actually launched it here, bootstrapped with my own cash, and I'm still funding it.”
Sam Saltis Mar 29, 2018 ▶ 3:18 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping
Assertion Not checkable as stated
CoreDNA acquired 25 US customers in one year with no sales team
“So what we've done in the year, we've put on about 25 customers here. Which is offer a zero base with very few with zero sales team very limited.”
Sam Saltis Mar 29, 2018 ▶ 3:31 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping
Assertion Not checkable as stated
CoreDNA generates nearly $200,000 in monthly recurring revenue
“We're actually close to 200 grand a month in MRR, and the reason for that is that the clients here are paying us at least two to three times what we used to pay in Australia.”
Sam Saltis Mar 29, 2018 ▶ 4:16 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping
Assertion Not checkable as stated
CoreDNA had over 100 Australian clients before expanding to the US
“We have no customers here, sorry, so zero customers, but we had over a hundred and something customers in Australia, so we have customers like Nintendo Stanley, Tivoli Langham Hotels.”
Sam Saltis Mar 29, 2018 ▶ 6:45 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping
Assertion Not checkable as stated
CoreDNA added over $500k ARR in its first year in the US
“So we've basically put on over half a million dollars in in a year. From a zero base here in America.”
Sam Saltis Mar 29, 2018 ▶ 8:30 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping
Opinion
Saltis claims the West Coast offered weaker access to enterprise customers
“Like I felt that the West Coast, I was unable to really tap into significant businesses that could use my product and make the most of it.”
Sam Saltis Mar 29, 2018 ▶ 10:27 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping
Assertion Not checkable as stated
CoreDNA maintains an annual gross revenue churn rate under 5%
“So we do less than five percent a year and the reason for that.”
Sam Saltis Mar 29, 2018 ▶ 12:04 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping
Assertion Not checkable as stated
Nintendo has used CoreDNA for 10 years across 200 websites
“Customers like Nintendo have just closed their 10 years, and they run over 200 websites with us.”
Sam Saltis Mar 29, 2018 ▶ 14:44 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping
Disclosure
CoreDNA charges $500 to $10,000 monthly based on usage
“The way we make money, we charge people a subscription that starts at around 500 dollars a month, and it goes right up to about 10,000 dollars a month, depending on consumption”
Sam Saltis Mar 29, 2018 ▶ 1:50 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping

Appearances (1)

EpisodeDateSpeaking time
978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping Mar 29, 2018 9m
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