CoreDNA had over 100 Australian clients before expanding to the US
Sam Saltis · 978 Why Sole Founder is OK Burning $40k Cash and Bootstrapping · Mar 29, 2018 · at 6:45
Sam Saltis, founder and CEO of digital experience platform CoreDNA, explains his customer base prior to expanding into the US market.
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“We have no customers here, sorry, so zero customers, but we had over a hundred and something customers in Australia, so we have customers like Nintendo Stanley, Tivoli Langham Hotels.”
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More from Sam Saltis
Saltis maintains a fixed $40k monthly burn by reinvesting new revenue
“So I kind of look, the way I look at it is, I'm willing to spend over 40 grand a month and burn 40 grand a month in the market, and what I do is every customer that I bring on, I actually then add more people into the mix, so I recently picked up a couple cust…”
CoreDNA's average American customer pays around $2,500 monthly
“The average guy at the moment pays us around two and a half thousand a month.”
Saltis bootstrapped CoreDNA with his own cash and continues to self-fund
“All the way through, I bootstrapped it on the cash of the company, and I actually launched it here, bootstrapped with my own cash, and I'm still funding it.”
CoreDNA acquired 25 US customers in one year with no sales team
“So what we've done in the year, we've put on about 25 customers here. Which is offer a zero base with very few with zero sales team very limited.”