Consumers

topic on 34 shows · 151 statements across 140 episodes

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The latest 60 statements about Consumers, every show

Bates: Consumers measure every brand against their best experience ever
“We're going to measure every company by the best possible experience that we've had.”
Tony Bates Sep 11, 2026 ▶ 2:43 Is The Future Customer Experience AI Talking To AI? — With Tony Bates
BIG TECHNOLOGY Assertion Partly supported
Bates: 30% of consumers will leave a brand after one bad experience
“We do a survey every year. We go out to consumers, not to our com, our customers, and just say, you know, how do you feel about customer experience? And 30% of those consumers said, I will leave that brand if I have one bad experience.”
Tony Bates Sep 11, 2026 ▶ 2:51 Is The Future Customer Experience AI Talking To AI? — With Tony Bates
Coding agents are evolving into general consumer problem-solving tools
“The big change in my thinking is that coding agents are a way to interact with the world generally. And you've seen a lot of this on X, you know, people use cloud code to edit videos, you know, or codecs to You know, create a game that they play with their kid…”
Anish Acharya Sep 6, 2026 ▶ 51:56 Why companies are becoming a series of loops | Anish Acharya (a16z)
Gupta: AI models should be treated as interpreters, not data analyzers
“And I feel we should look at models as interpreters rather than someone who's analyzing. Analysis is still going to be on the consumer side.”
Saurabh Gupta Aug 18, 2026 ▶ 23:05 3,000 Tools and Enterprises Only Use 15% of Them
Thompson: Consumers refuse to pay for software and ignore productivity
“Consumers don't want to pay. So there's two things to understand about consumers that Silicon Valley has to relearn about every 10 years. Number one, consumers do not want to pay for software. And number two, consumers do not care about being productive.”
Ben Thompson Aug 18, 2026 ▶ 26:44 What Happens When the AI Boom Runs Out of Money · Invest Like The Best
20VC Assertion Not checkable as stated
Arora: Free consumers account for 70% of current AI compute demand
“I still posit 70% of the compute demand for AI is being consumed by consumers who are getting a free ride.”
Nikesh Arora Aug 5, 2026 ▶ 44:54 Leo Aschenbrenner's Situational Awareness Blows Up | Moonshot AI Raises $3.5B at $35B
AMERICAN OPTIMIST Prediction Not checkable as stated
Levie: Consumers will notice AI model progress less and less
“We, as consumers, are probably gonna start to experience this model progress kind of almost less and less.”
Aaron Levie Jul 30, 2026 ▶ 8:19 Why AI Creators Keep Panicking (They're Wrong)
MAD Prediction Not checkable as stated
Sands: Consumers are months away from allowing continuous AI wallet authorization
“I still think that we will be a few months hence before folks are actually agreeing to You know, agents using the wallet beyond a particular scoped transaction”
Emily Glassberg Sands Jul 9, 2026 ▶ 27:36 The "Token Heist" Wiping Out AI Startups | Emily Sands (Stripe)
Dorsey: B2B Moats Are Easier to Validate via Customer Interviews Than Consumer Brands
“B to B businesses, you can talk to a dozen customers, and if you get a similar story about the value of the product or service, you can be confident that you're going down the right track. Consumers, you would need to do larger surveys, larger sample sets, and…”
Pat Dorsey Jul 6, 2026 ▶ 40:30 Moat Investing Nuances – Pat Dorsey (EP.509)
NEON SHOW Prediction Not checkable as stated
Tewari: Consumers will not pay for artificial intelligence
“So we actually believe that artificial intelligence will not be something that consumers will pay for.”
Naveen Tewari Jul 3, 2026 ▶ 15:04 He Built "GPT For Shopping" And Got 450M+ Users | Naveen Tewari
a16z Assertion Not checkable as stated
Evans: Current generative AI technology cannot drive daily consumer usage
“We don't see a way that consumers will use this daily rather than weekly with the technology we have right now.”
Benedict Evans Jun 8, 2026 ▶ 2:42 The Economics of AI Usage and What's Next For SaaS | Benedict Evans on a16z
LENNY'S PODCAST Prediction Not checkable as stated
Fadell: Consumers will not sustainably pay $20 to $200 monthly for ChatGPT
“Today, people are like, yeah, I'm gonna try chat GPT or whatever. It's 20 dollars a month or 200 dollars a month. That is unsustainable for if you think consumers are gonna pay that. There's just no way. Unless it's incredible, but they're not gonna, you know …”
Tony Fadell Jun 7, 2026 ▶ 1:10:37 Tony Fadell: How to build real taste (and why AI makes it matter more)
ALL-IN Assertion Not checkable as stated
Friar: OpenAI API revenue per token is an order of magnitude higher than consumer
“If you look at the revenue per token right now, if I was optimizing only for today, I would give every token to the API. Order of magnitude more than to the consumer.”
Sarah Friar Jun 2, 2026 ▶ 31:07 OpenAI CFO Sarah Friar: IPO, AI Rivalries, New Device, and Spending $100B+ on Compute
WTF Prediction Not checkable as stated
Kamath predicts Indian 6-7% GDP growth will drive consumer and energy outperformance
“India's growing at, say, seven percent or six percent, it will continue to do so for a period of time. GDP per capita will go up, so consumer will do well energy will do well, energy consumption goes up as GDP per capita goes up, maybe above 5000 dollars.”
Nikhil Kamath May 4, 2026 ▶ 1:19:06 Howard Marks: AI, Debt vs Equity & The Next 40 Years Of Investing | Nikhil Kamath | People by WTF · Nikhil Kamath
Disappointing a consumer once alienates them from the entire brand
“I learned a hard lesson that if you disappoint a consumer once, they're not just going to not try that 15th product, they'll stop buying your brand altogether.”
Daniel Lubetzky Apr 20, 2026 ▶ 54:42 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
Rabois: Consumer interviews give misleading data due to subconscious buying decisions
“Customers don't know what They want, and they're very bad because it's a subconscious decision, especially for consumers. Like what I purchased, what I wear is not a conscious decision. And when you're consciously trying to answer a subconscious decision, you …”
Keith Rabois Apr 12, 2026 ▶ 52:33 Hard truths about building in the AI era | Keith Rabois (Khosla Ventures)
20VC Prediction Not checkable as stated
O'Driscoll: Most consumers will not pay $20 monthly for ChatGPT
“I don't think most consumers are going to pay 20 bucks a month for this”
Rory O'Driscoll Apr 2, 2026 ▶ 12:48 OpenAI Kills Sora & Hits $100M ARR on Ads | Oura Going Public & Whoop Raises at $10BN · 20VC with Harry Stebbings
NEON SHOW Insight
Rajagopal: Segmenting consumers into mass vs premium ignores use-case-driven spending
“You cannot put consumer as mass mass premium and premium. That's a very I would say unintelligent way of putting the consumers into that. There are only use cases you can put it that way, right?”
Ayyappan Rajagopal Mar 12, 2026 ▶ 35:34 The $600B Grocery Market Is Obsessed With Speed — FirstClub Is Betting on Quality | Ayyappan
Sundheim: Companies rarely succeed pursuing multiple end markets simultaneously
“I rarely have seen any company succeed trying to do, go after Multiple end markets at the same time. You know, it's usually you have an A team. An A team is focused on one thing. Your culture as a company is oriented towards either consumer or enterprise.”
Dan Sundheim Feb 24, 2026 ▶ 18:38 Inside Dan Sundheim's Bets on Anthropic, OpenAI, and SpaceX · Invest Like The Best
INVEST LIKE THE BEST Assertion Not checkable as stated
Sundheim: Anthropic Pivoted to Enterprise After Failing to Gain Consumer Traction
“Anthropa took a different approach and just said, we are going to focus on enterprise. They tried consumer early on, but it became clear they didn't have traction, so then they just went all in the enterprise.”
Dan Sundheim Feb 24, 2026 ▶ 20:24 Inside Dan Sundheim's Bets on Anthropic, OpenAI, and SpaceX · Invest Like The Best
20VC Opinion
Lemkin: Anthropic is a generational company whose only weakness is consumer
“Anthropic is, I mean, it's a generational, generational company. It changed coding. It changed everything. But the only place Anthropic is weak is consumer.”
Jason Lemkin Feb 12, 2026 ▶ 1:04:10 Anthropic's Super Bowl Ad: Who Won & Lost? | Sierra Hits $150M ARR: Is Customer Support Too Crowded? · 20VC with Harry Stebbings
20VC Insight
Acharya: Consumer software users want to spend time, not save it
“Most people don't want to save time. They want to spend time.”
Anish Acharya Feb 9, 2026 ▶ 20:50 a16z, Anish Acharya: Is SaaS Dead? Do Margins Still Matter? Why We Are Not in an AI Bubble? · 20VC with Harry Stebbings
20VC Insight
Acharya: Willingness to be embarrassed is a competitive advantage in consumer tech
“I actually think conversely in consumer, having a beginner's mind and a high willingness to be embarrassed is a competitive advantage because so many consumer products feel embarrassing and, you know, they're immediately dismissed as embarrassing or impossible…”
Anish Acharya Feb 9, 2026 ▶ 52:10 a16z, Anish Acharya: Is SaaS Dead? Do Margins Still Matter? Why We Are Not in an AI Bubble? · 20VC with Harry Stebbings
BIG TECHNOLOGY Prediction Not checkable as stated
Bret Taylor: Consumers will have personal AI agents within four years
“And consumers over the next three or four years will have their own agents.”
Bret Taylor Jan 28, 2026 ▶ 17:58 Is AI Killing Software? — With Bret Taylor, OpenAI's board chair and CEO of Sierra
20VC Assertion Contradicted
KPMG report found 60% of consumers use AI weekly
“KBMG had this report that 60% of consumers use this on a weekly basis”
Matt Fitzpatrick Dec 31, 2025 ▶ 44:01 Matt Fitzpatrick: Who Wins the Data Labelling Race & Why Al Needs Forward-Deployed Engineers · 20VC with Harry Stebbings
BIG TECHNOLOGY Prediction Not checkable as stated
Albergotti: 2026 consumer AI will focus on products, not new models
“I think actually we're reaching this point in AI where it is still going to be the major topic of conversation, but I think the, I think some of the sort of novelty of it is, is wearing off now, and I think we'll see it kind of plateau, and then I think the pr…”
Reed Albergotti Dec 24, 2025 ▶ 3:37 2025 In Review, 2026 Predictions: Meta, NVIDIA, Tesla, OpenAI, Google, Microsoft
Latka: 4% to 5% trial-to-paid conversion is strong for consumer software
“A lot of people consider a good trial to paid conversion rate, especially like in consumer of like four or five percent, even some B to B, it's hard to get above like five percent.”
Nathan Latka Dec 24, 2025 ▶ 8:46 Founder uses Genius Playbook to hit $1M revenue with no employees
IN DEPTH Insight
Kanter: Landing the first wholesale customer is much harder than consumer
“I learned that the hardest thing to do is to get your first customer in any one of these segments. It's okay. Like consumer is, is, it's not that hard to get your first customer. There's enough people out there. In terms of wholesale, everybody wants to know, …”
Zack Kanter Nov 6, 2025 ▶ 8:52 How to build a company you’ll run forever | Zack Kanter (Founder and CEO of Stedi)
IN DEPTH Insight
Kanter: B2B companies rarely suffer from edge cases warned against
“You find that most of the things that people warn you about don't come to pass. And like most of these edge cases don't come to pass. I think it's a little bit different in consumer with fraud and stuff like that, but it'd be to be generally don't need to worr…”
Zack Kanter Nov 6, 2025 ▶ 1:11:11 How to build a company you’ll run forever | Zack Kanter (Founder and CEO of Stedi)
TBPN Opinion
Chesky: Average consumers cannot distinguish frontier AI from older models
“And the, and for most things, a consumer cannot discern the difference between a frontier model And a model three to six months behind it. Like if you need to have a travel concierge plan your trip, I think a model like three, four months behind, I don't think…”
Brian Chesky Oct 22, 2025 ▶ 23:47 Brian Chesky Live on TBPN
a16z Prediction Not checkable as stated
Acharya: AI tools will spark a renaissance of solo $1M run-rate businesses
“And now because consumers are paying for software, because anybody can make software, I think we're going to see this like renaissance of people creating million dollar run rate businesses as individuals.”
Anish Acharya Oct 22, 2025 ▶ 43:04 Why Creativity Will Matter More Than Code | Kevin Rose and Anish Acharya
a16z Prediction Not checkable as stated
Acharya: Consumers will happily pay more subscriptions as software capabilities expand
“And then look, I think the second thing is software can do so much more for us than it could five years ago. Like it's incredibly ambitious. So sure. Maybe I'll have more subscriptions, but the parts of my life that are addressed by software are so much more s…”
Anish Acharya Oct 22, 2025 ▶ 43:55 Why Creativity Will Matter More Than Code | Kevin Rose and Anish Acharya
LENNY'S PODCAST Prediction Not checkable as stated
AI tools that animate still photos into video will be emotionally life-changing
“I think those are going to be really like emotionally life-changing for people because you, because just like a little bit of movement in an image from a grandparent or a relative or whatever you haven't seen in a while, it really does make a big emotional imp…”
Jason Droege Oct 9, 2025 ▶ 1:19:05 Scale AI CEO on Meta’s $14B deal, scaling Uber Eats to $80B, & what frontier labs are building next
a16z Insight
Wang: In China's economy, consumers and state win while investors lose
“So, you know, socialism with Chinese characteristics also means to me investors and companies kind of lose. They're pretty miserable. Consumers win, and the national government wins.”
Dan Wang Oct 6, 2025 ▶ 22:50 The Lawyerly Society vs. The Engineering State: Who Owns the Future?
WTF Assertion Partly supported
Modi: 80% of First-Time Beauty Purchases Happen in Offline Stores
“Consumers today still buy 80% of beauty for the first time in a store, in an offline environment, because the emotional touch, feel factor is still so huge in beauty”
Bhakti Modi Sep 20, 2025 ▶ 2:14:14 Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India’s Beauty & Skincare Revolution? | Ep. 25 · Nikhil Kamath
NO PRIORS Prediction Not checkable as stated
Zhang: Consumers Will Interact With Agents Over Apps and Websites
“And eventually, if it's good enough, most consumers will just interact with the agent instead of even logging into the mobile app or the website.”
Jesse Zhang Sep 18, 2025 ▶ 25:46 No Priors Ep. 132 | With Decagon CEO and Co-Founder Jesse Zhang
a16z Prediction Not checkable as stated
Rampell: Consumers will adopt automated agentic purchasing
“Allow for automatic action on information. Like, people will do that, because we have observed that behavior today.”
Alex Rampell Sep 17, 2025 ▶ 4:48 The Death of Search: How Shopping Will Work In The Age of AI
a16z Prediction Not checkable as stated
Moore: AI tools will manage full shopping journeys
“This is probably going to be happening more and more, From the research side of things all the way to making purchases probably agentically when prices are right”
Justine Moore Sep 17, 2025 ▶ 5:57 The Death of Search: How Shopping Will Work In The Age of AI
a16z Assertion Supported
Acharya: AI consumer software is commanding unprecedented $300 monthly pricing
“Google's top SKU is 250 a month. Grox is 300 a month. I don't think we've ever seen a time where consumers were paying those kinds of prices.”
Anish Acharya Sep 10, 2025 ▶ 11:29 Chris Dixon on How to Build Networks, Movements, and AI-Native Products
20VC Insight
Alex Schultz: Retention is the only metric that matters pre-product-market fit
“Metrics, pre-product market fit, I think the only metric you care about In consumer and SaaS is retention. Like, that's the only metric that you should care about, is do you create a product that people keep using?”
Alex Schultz Sep 5, 2025 ▶ 6:23 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
WTF Prediction Not checkable as stated
Sharma: Consumers, not AI producers, will capture economic value over next decade
“That is my thing that for the next, in the next five to 10 years, that we as a consumer will benefit, but I'm not sure that the producers of AI, so to speak, are going to be the beneficiaries. I don't think that's going to be the case.”
Ruchir Sharma Sep 3, 2025 ▶ 2:53:17 India vs. China vs. US: Who Wins the Next Decade? | WTF is Finance | Ep 1 ft. Ruchir Sharma · Nikhil Kamath
a16z Insight
Immerman: Economic surplus created by technology typically accrues to consumers
“So generally when technology is introduced, you see a surplus and most of that typically goes back to the consumer.”
Alex Immerman Aug 21, 2025 ▶ 27:40 Can AI Fix Housing and Healthcare Affordability?
Barrocas: SharkNinja develops products by bringing out-of-home consumer habits indoors
“And we've had number of these over the last 17 years of what's the consumer out doing outside of the home that they're not able to do inside the home.”
Mark Barrocas Aug 15, 2025 ▶ 8:58 SharkNinja CEO on turning consumer insights into hit products (Mark Barrocas) | Masters of Scale
a16z Prediction Not checkable as stated
Patel: Consumers will prefer AI over humans once capabilities align
“I think a lot of sectors economy look like this, where we're like, we're assuming people will care about having a human, but in fact, they will not.”
Dwarkesh Patel Aug 4, 2025 ▶ 8:29 Dwarkesh Patel and Noah Smith on AGI and the Economy
HOW I BUILT THIS Prediction Not checkable as stated
Larian: Consumers, not toy companies, will pay the cost of import tariffs
“And these tariffs are not going to be paid by the toy companies or any company. They're not going to be paid by retailers. They're going to be paid by the consumers.”
Isaac Larian Jul 31, 2025 ▶ 2:10 Advice Line with Isaac Larian of MGA Entertainment
BIG TECHNOLOGY Prediction Not checkable as stated
Albergotti: Consumers will reject AI agents that take pay-to-play brand deals
“They'll try to have your agent be on the take, but those products will get rejected, right? You're going to want, people are going to want AI agents that they can trust to make really good decisions.”
Reed Albergotti Jun 30, 2025 ▶ 14:08 The Web’s ‘Existential’ AI Threat, OpenAI’s Microsoft Office Competitor, Tesla Robotaxi Launch
Nooyi: Retail apparel should be merchandised from dark to light shades
“You know, when you hang, let's say you, you're hanging a certain a t-shirt, but you've got to make sure the colors go from dark to light. If you mix up all the colors, consumers have a difficulty shopping for a t-shirt.”
Indra Nooyi Jun 24, 2025 ▶ 1:18:53 Former PepsiCo CEO Indra Nooyi: Lessons from the Top
a16z Prediction Not checkable as stated
Anish Acharya: Consumer tech spend will expand to food and rent
“In the future, you're gonna see consumer span to be like food rent software.”
Anish Acharya Jun 6, 2025 ▶ 0:11 The State of Consumer Tech in the Age of AI
Parrish: Carriage Buyers Favored Low Price Over Long-Lasting Durability
“The value proposition that seemed obviously superior to industry insiders, longer lasting quality turned out to matter less and less to consumers than price.”
Shane Parrish Jun 3, 2025 ▶ 11:02 Harvey Firestone: Men and Rubber [Outliers]
Chennapragada: Consumer PMs fail in enterprise by ignoring governance or crippling UX
“In the enterprise, you almost have every time you think you have one use case, you really do, which is how do you make sure that the feature works well and there's governance of the feature, right? If you think about like even something as simple as sharing a …”
Aparna Chennapragada May 18, 2025 ▶ 8:15 Microsoft CPO: If you aren’t prototyping with AI you’re doing it wrong | Aparna Chennapragada
Hegde: B2B buyers tolerate poor UX, but consumers demand great design
“UX, for example, you know, and design is like, you know, something that is is like right at the top. In B to B, you can sometimes get away by not doing such a great job. And there will be more tolerance as long as you solve the business problem pretty well, bu…”
Vinayak Hegde Apr 29, 2025 ▶ 11:19 EP7 Nationalistic Interests, Humanitarian Efforts & Future of AI ft Vinayak Hegde
20VC Insight
O'Driscoll: Consumer markets are winner-take-all, enterprise markets are oligopolies
“The data says consumer tends to be more winner-take-all and enterprises tend to be more oligopolies, right?”
Rory O'Driscoll Apr 24, 2025 ▶ 1:02:45 How LP Deployment to Venture Will Change in 2025 & Are Endowment Funds in Trouble? · 20VC with Harry Stebbings
ALL-IN Prediction Held up
Summers: Overwhelming majority of tariff costs will be passed to consumers
“Increases in tariffs of this magnitude, the overwhelming part of them will be passed on to consumers.”
Larry Summers Apr 11, 2025 ▶ 7:55 The Great Tariff Debate with David Sacks, Larry Summers, and Ezra Klein
IN DEPTH Insight
Diners choose direct ordering for value and convenience, not to help restaurants
“The big mistake that restaurants even still before owner make is nobody tells the guest why they should order directly from the restaurant in their own interests. They all say it's better for the restaurant order directly. And while that resonates with 10% of …”
Adam Guild Mar 27, 2025 ▶ 42:08 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Hyman: Consumers Prioritize Aesthetics and Price Over Sustainability When Paying
“A customer will speak about their value of sustainability or local, but in reality, when they take out their wallet, what they care about is they just like the way that product looks and the value, the way they feel, the like, they like the way they feel in th…”
Jenn Hyman Mar 13, 2025 ▶ 14:26 Advice Line with Jenn Hyman of Rent The Runway
BIGDEAL Opinion
Dan Go: Consumers Seeking Magic Pills Drive Prescription Drug Demand
“And I feel like it's, you know, a lot of doctors catch a lot of flack for recommending these drugs, but The unfortunate thing is, is that it is the consumer that actually is asking for this stuff.”
Dan Go Mar 12, 2025 ▶ 42:38 High Performance Coach: The Truth About Losing Weight & Belly Fat | Dan Go
Consumer adoption has an accuracy threshold where utility becomes zero
“Consumer is very much zero to one in the sense of it either works or doesn't work. Like, the reality is it's probabilities, like, Let's say it was 80% accuracy or 85% accuracy, but you almost hit this point where there's enough accuracy that people think it wo…”
Pablo Srugo Feb 20, 2025 ▶ 9:14 Amplitude is now a $1.5B public company. Here's how they beat competitors with a 10x cheaper prod... · PMF Show
INNOVATORS & INVESTORS Assertion Contradicted
Cooper: Enterprise tech returned $1.1T since 2009 versus $300B in consumer
“And when I look at the category, nearly 1.1 trillion has been returned to investors since 2009. By investing in enterprise versus three hundred billion on consumer.”
Luke Cooper Feb 4, 2025 ▶ 3:41 21 - Unlocking Active Investment Success with Latimer Ventures' Founding General Partner, Luke Cooper
Domingues: Grocery stores must overstock fresh food due to consumer psychology
“If there's one watermelon on the shelf, as consumers, we assume it's the worst one, so they have to overstock the shelves so that we get selection. So like, kind of like, no matter how you paint it in a grocery store, you're always going to have surplus of fre…”
Josh Domingues Jan 20, 2025 ▶ 4:31 He lost his only 2 customers & was ready to quit—then he grew to $1.5M ARR in a year. | Josh Domi... · PMF Show
Miller: People buy things because they are emotionally agitated
“People buy things because they are emotionally agitated.”
Donald Miller Jan 13, 2025 ▶ 19:46 Donald Miller - Building a Story Brand (EP.426)

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