“Consumers today still buy 80% of beauty for the first time in a store, in an offline environment, because the emotional touch, feel factor is still so huge in beauty”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Bhakti Modi
PredictionOpen · timeframe Sep 2029
Modi: Prestige beauty will reach 10% of India's market in 3-4 years
“Today, prestige is only four percent of the beauty market. As I was telling him, it'll be 10% in the next three to four years.”
Modi: Lakme Leads Indian Color Cosmetics Market Over Maybelline and MAC
“It is still a Lakme and a Maybelline that dominates. So Lakme is still sitting on the top of the color cosmetics charts. There's Lakme, Maybelline and MAC.”
Modi: Tier-2 and tier-3 Indian cities offer 5x headroom for premium beauty
“And in fact, there is at least five X headroom, five X times headroom to grow in terms in terms of acquisition and you know, even premiumization, like a huge amount of prestige sales come from tier two and tier three cities. So we should not assume that those …”
Modi: Products between ₹700–₹1,000 are masstige; anything below is mass
“Between mass and mass stage, so you can take anything between 700 to a thousand as mass stage, and varies about plus minus hundred rupees on different categories, and then anything below that is mass.”
This entire site, over 60 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.
