“By twenty-twenty-eight beauty will be 33% online and, ah, 67% offline.”
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More from Bhakti Modi
PredictionOpen · timeframe Sep 2029
Modi: Prestige beauty will reach 10% of India's market in 3-4 years
“Today, prestige is only four percent of the beauty market. As I was telling him, it'll be 10% in the next three to four years.”
Modi: Lakme Leads Indian Color Cosmetics Market Over Maybelline and MAC
“It is still a Lakme and a Maybelline that dominates. So Lakme is still sitting on the top of the color cosmetics charts. There's Lakme, Maybelline and MAC.”
Modi: 80% of First-Time Beauty Purchases Happen in Offline Stores
“Consumers today still buy 80% of beauty for the first time in a store, in an offline environment, because the emotional touch, feel factor is still so huge in beauty”
Modi: Tier-2 and tier-3 Indian cities offer 5x headroom for premium beauty
“And in fact, there is at least five X headroom, five X times headroom to grow in terms in terms of acquisition and you know, even premiumization, like a huge amount of prestige sales come from tier two and tier three cities. So we should not assume that those …”
Modi: Products between ₹700–₹1,000 are masstige; anything below is mass
“Between mass and mass stage, so you can take anything between 700 to a thousand as mass stage, and varies about plus minus hundred rupees on different categories, and then anything below that is mass.”
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