Prediction Open · timeframe Sep 2029
Modi: Prestige beauty will reach 10% of India's market in 3-4 years
“Today, prestige is only four percent of the beauty market. As I was telling him, it'll be 10% in the next three to four years.”
Assertion Supported
Modi: Lakme Leads Indian Color Cosmetics Market Over Maybelline and MAC
“It is still a Lakme and a Maybelline that dominates. So Lakme is still sitting on the top of the color cosmetics charts. There's Lakme, Maybelline and MAC.”
Assertion Partly supported
Modi: 80% of First-Time Beauty Purchases Happen in Offline Stores
“Consumers today still buy 80% of beauty for the first time in a store, in an offline environment, because the emotional touch, feel factor is still so huge in beauty”
Prediction Open · timeframe Dec 2028
Modi: Beauty Will Be 33% Online and 67% Offline by 2028
“By twenty-twenty-eight beauty will be 33% online and, ah, 67% offline.”
Opinion
Modi: Tier-2 and tier-3 Indian cities offer 5x headroom for premium beauty
“And in fact, there is at least five X headroom, five X times headroom to grow in terms in terms of acquisition and you know, even premiumization, like a huge amount of prestige sales come from tier two and tier three cities. So we should not assume that those …”
Insight
Modi: Products between ₹700–₹1,000 are masstige; anything below is mass
“Between mass and mass stage, so you can take anything between 700 to a thousand as mass stage, and varies about plus minus hundred rupees on different categories, and then anything below that is mass.”
Opinion
Modi: Global Brands Alienate Indian Consumers Without Relatable Representation
“Global brands are alienating you know, alienating Indian consumers when they don't see someone who looks like them in India.”
Insight
Modi: New Brands Must Launch With One Hero Problem-Solving Product
“I think that what I would You know, I would start with is a hero product. You need to have one solid product, and you need to be able to solve a real problem.”
Assertion Supported
Modi: India's beauty sector is growing at 10% to 11% annually
“So they're all growing between 10 to 13%, because beauty, beauty is growing at a 10%, 10 to 11%.”
Opinion
Modi: 11-to-13-year-olds are the most impressionable and trend-aware beauty consumers
“They are now, you know, in that 11 to 13 age bracket, and they are the most impressionable age group now, and they're also the most exposed. I don't think when I was 11 or 12, I really cared about skincare. My mom just said, wash your face, and that's about it…”
Insight
Bhakti Modi: Nano-creators drive higher conversion than mega-influencers
“I truly believe that the nanos and the micros get you a lot more traction, organic reach, and conversion versus, you know, using mega influencers. You use mega influencers for the awareness.”
Assertion Supported
Modi: Global beauty brands produce mini product versions specifically for India
“In beauty, the mini and travel size is just, it's a whole business on its own. And in fact, this, a Bobby Brown area manager told me this, that India is a mini capital of the world. Like global brands have produced their best sellers, particularly for India, b…”
Insight
Bhakti Modi: Mini beauty products yield poor margins due to packaging costs
“Yeah, the margins are not great in minis because you have to make that much product and your packaging still cost me the same, so.”
Opinion
Modi: Rare and Fenty succeeded by championing authentic social causes
“Rare with the mental health impact and Rihanna with the, with inclusivity and diversity and really championing those two causes has made it, you know, it's gone beyond the founders. So now that cause and the brand has gotten related.”
Assertion Supported
Modi: India's prestige beauty market is valued at $800 million
“The prestige market is 0.8 billion USD.”
Assertion Not checkable as stated
Modi: inde wild's Champi hair oil drives 50% to 55% of sales
“Which is her chumpy hair oil, which I think is easily, like, 50 to 55% of her sales.”
Assertion Contradicted
Bhakti Modi: Hair accounts for 70% of the beauty services industry
“If you look at the services industry, on the other hand it's all about hair. So skin and makeup services are not huge. 70%.”
Assertion Supported
Bhakti Modi: Professional hair brands in India start and thrive in salons
“In India particularly, all professional hair care brands have started in salons. If you look at Kerastase, they do majority of their business still through salons”
Disclosure
Bhakti Modi: Tira stores feature vending machines giving bi-monthly samples
“So we have a vending machine that when you enter, even if you don't walk out with anything that you purchased, you walk out with a sample because, you know, we made it, we've gamified it. You know, you put in your number and you know, you your email address an…”
Insight
Modi: Footwear Retailers Should Follow the 'Three Box Rule' for Conversions
“It's a rule in the retail industry that for particularly for footwear. So if someone's coming to buy you know, buy one pair of shoes, you bring out three for them, because if you don't, they don't like that one, you sell them, you make them try the other two. …”
Assertion Not checkable as stated
Modi: Tira Has 60% Women Leaders and 100% Maternity Return Rate
“We have 60% women leaders, and we have one of the highest diversity ratios, and, you know, we have, I have a hundred percent success rate in women having every, anyone who comes to Teera, Has a baby goes into their maternity leave and comes back.”
