Modi: Footwear Retailers Should Follow the 'Three Box Rule' for Conversions
Bhakti Modi · Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India’s Beauty & Skincare Revolution? | Ep. 25 · Nikhil Kamath · Sep 20, 2025 · at 2:22:57
Bhakti Modi recounts foundational sales lessons learned while working as an in-store sales associate selling Timberland shoes at Reliance Brands.
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“It's a rule in the retail industry that for particularly for footwear. So if someone's coming to buy you know, buy one pair of shoes, you bring out three for them, because if you don't, they don't like that one, you sell them, you make them try the other two. So it was the three box rule.”
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