Hyman: Consumers Prioritize Aesthetics and Price Over Sustainability When Paying
Jenn Hyman · Advice Line with Jenn Hyman of Rent The Runway · Mar 13, 2025 · at 14:26
Rent the Runway CEO Jenn Hyman discusses consumer purchasing behavior regarding locally-made and sustainable apparel and accessories.
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“A customer will speak about their value of sustainability or local, but in reality, when they take out their wallet, what they care about is they just like the way that product looks and the value, the way they feel, the like, they like the way they feel in that product and it's the right price point for them.”
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