B To B

“I think it's a strategic mistake for Speechify to go to B to B.”

“We have what I think is the single most stressful job today in B to B is being a chief product officer”

“If you don't have a flywheel of traffic and you're selling one time, I think this is not a good business, and if you're selling B to C and not B to B, I think this is probably not a good business.”

“With AI, B to B now, they can see a problem and they can build a solution sometimes faster than you can, you know, deliver it or for cheaper than you can deliver it.”

“Like, the webinar and virtual events, they account for about 60, 70% of the content that's created in BtoB.”

“If you need to do a demo, like at least one call to close, probably need to charge about 300 dollars a month for it to make it worth, worth it. But if it's no demo, you can charge less than that. 50 or a hundred dollars if people, you know, even the B to B sid…”

“Focus doesn't mean exclusivity. So we still market direct to consumer at Betterment. That's a lot of the brand origin story. That's where we came from. It's, and we built around that customer. But our marketing dollars, there's only so many dollars we can spen…”

“I think by the second half of the year, this will all work. Like instead of us having to build our own AIVPM and it being siloed, it will all connect and there won't be any excuses for shooting from the hip and marketing anymore in B to B. Like it will do all …”

“A lot of people consider a good trial to paid conversion rate, especially like in consumer of like four or five percent, even some B to B, it's hard to get above like five percent.”

“The explosion in consumer in, you know, sort of the 2008 to 2012, 2014 period, that was an opening up of platforms. And then as the consolidation happened, you know, distribution closed down, which sort of spurred, you know, this move over to B to B.”

“If you look at a startup's lifecycle normally that's doing B to B, you tend to start off with smaller businesses you're selling to, and then you realize that's a tough market, and you go mid-market, and you spend a couple years in mid-market, and then eventual…”

“I am an enormous believer in founder driven sales at the beginning, especially for anything that's B to B. I'm an enormous believer in making sure that you have this point of view of a problem in the world, that you validate that the problem's real, that the p…”

“I think also that the AI labs will struggle cracking into B to B, especially with collaboration.”

“In most cases, what customers want, there tends to be consensus across a lot of customers. It tends to feel, particularly on B to B, relatively straightforward to know what to do.”

“What we're seeing is the B to B buying experience changing and erring towards personalization and the ability to traverse the channel that you're purchasing on in a way that is seamless from channel to channel whether you're starting online or starting with a …”

“There's a Debbie downer vibe in B to B and it's behind us.”

“Whatever data you look at in B to B and HubSpot used to publish this. I put it on Saster. Everyone gets most of their leads from word of mouth at scale.”

“He's ruthless, Zuck's ruthless, Karp's ruthless, and if you think you're gonna win in B to B, if you're not ruthless, you're gonna lose.”

“If you want to be in the B to B game, which will be most of the volume of AI usage and APIs over time, because that, that, that's how you will show up in every other product, then this matters a ton.”

“Five years ago and just like this B to C influencer game started to show up in ads and it became like an official UGC, like small content generation stuff. I think that we are approaching these days in B to B and I just, Love this type of tactics because the a…”

“Your companies are going to go under if they're not dominating AI in their market in B to B, they're all going to die.”

“All software for B to B is workflow software. And so the most important way to segment a market is by segmenting it by actual workflows that are being done by real people in the business.”

“UX, for example, you know, and design is like, you know, something that is is like right at the top. In B to B, you can sometimes get away by not doing such a great job. And there will be more tolerance as long as you solve the business problem pretty well, bu…”

“I always say that B to B is five years behind B to C, and influencer marketing is no exception.”

“The easiest thing you can do is get paid for a service. That's easy mode. Then like the medium thing you can do is build a software for B to B. Yep. And then the hard mode is like building software like this for B to C. Yeah.”

“I think a lot of consumer businesses end up being kind of random that, you know, whether things sort of work or not feels like very much outside the control of the company. It's one of the reasons I, Hate consumer businesses, and I think a lot of entrepreneurs…”

“Startups. We know how to like build products. I mean, we know how to raise money, hire people, build products. We know how to sell it. Sometimes we know how to market them, but I don't believe we know how to take care of our customers, especially in the B to B…”

“If you don't gain energy meeting with customers, maybe you should find another CEO.”

“I do not believe in core B to B that AI going into this point now, and certainly next year is a differentiator. Your implementation, maybe you might be the best, but how everyone is going to have pricing page, check the box function app feature parody on every…”

“We see a lot of consumer apps on the AI side that have a lot of challenge with churn. Same is true for B to B”

“Absolutely, you can be fun in a B to B world or, you know, solving these kinds of problems. Like, Why not? We're designing for humans, and humans want to have you know, a little joy in their day.”

“It's going to trickle down into, like, direct-to-consumer, and then that trickles down into B to B, and, like, this is an inevitability that will happen over time. Like, imagine, like, a corporation, right? Like, a Torture Would kill for this. They're like, yo…”

“Short form creators don't actually make that much money, right? It's like a very, especially in B to B, it's just very hard to make Like, really substantial money in that space.”

“If you have a 100,000 subs, especially B to B, at the worst case, it's worth, call it a dollar. At the best case, it's worth 10 dollars. If it's worth 10 dollars, that's a million dollar asset that you're sitting on. There's your real estate. If it's worth a d…”

“The average B to B deal, there's five to 11 stakeholders in the deal.”

“The thing we have in B to B that's actually a real problem is it's so scary to purchase something in B to B that 50 to 70% of the time a deal that gets started actually ends in no decision.”

“Some people will say, well, we need to dumb this down and we need to have it so that anybody understands it. I super disagree with that in B to B. If I'm selling a specialized thing to specialized buyers, it just needs to resonate with them. It's okay if it do…”

“This is the most fearsome competitor we have in B to B by far is no decision.”

“It's like two IPOs in B to B in two and a half years,”

“I think the more delusional you are, the more you move towards B to C, because it takes even more to succeed.”

“It's helpful, at least in a B to B space to understand the industry because the markets are so large. It's hard to know what's like an obvious idea and what's a more unique idea unless you understand the market really well.”

“And I think there's a lot of founders out there doing something B to B that is, you know, pretty novel. Where they're better off, especially in the early days, adding a services component to it and being willing to really be there. And that's how you're going …”

“And in B to B, if I don't hear from the VP of sales or the VP of product that I'm going to go meet customers, out, I'm out.”

“People are going to create IP more, license it out to, and then focus on B to B.”

“The B to B world is, is years behind the B to C world. It's like at least five years. Like what is peaking and trending now in the B to C world? Like today, when you go on X, let's, let's say we'll begin to enter the corporate training market in like, 20, 2920…”

“Until I saw how much of an increase in conversion rate you can get when it comes to a great dot com, especially in B to B. So I've seen this a few times in 2023, and I'm starting to think that premium domains are undervalued some of them.”

“In B to B, you don't usually have the luxury of large N, which you do in consumer, right? You know, Facebook can get stats in two hours. You know, a B to B company could take two years to get to get to the same number of, you know, touch points. And so to coun…”

“Companies pay to have their problems solved. And so when we talk about things like revenue and revenue growth, for me, it's actually impact and problem solving growth. That means that we are solving a lot of problems for a lot of customers.”

“And so the data on this shows that for B to B, 40 to 60% of B to B purchase processes end in no decision.”

“I actually don't think venture fully makes sense in B to B. I generally don't think it works”

“You can't have, whether the venture outcome is three hundred million or a billion or ten billion, you can't avoid triple, triple, double, double, at least in B to B. You can't avoid it. You can have a year gap. You literally can take a year off, but you can go…”

“So typically for B to B you know, where I land at is like dollars of like SQL pipeline. Which kind of controls for that quality element and controls for the size of the lead element as an art.”

“Oh, B to C is actually really crappy, and B to B is going to be superior in almost every way, and oh, we should, we really should charge more.”

“It's B to B, which I generally think is easier than building a B to C business.”

“Events, I think are, The highest ROI way to reach customers in B to B. If you can, it doesn't have to be much. It's not that expensive to put on a dinner.”

“I think a lot of people sit around and talk about moats and they matter, but I think in like B to B or like most tech companies don't really have these systemic moats that they're building on top of.”

“As a startup founder, just focus on your customers and focus on B to B. That's what most people I recommend to do here, because that's where most of the change is going to happen.”

“Unless you're a B to C play, You inevitably plateau with your first product”

“So founders have this investing superpower that money managers don't have, which is they know who's better than them. But if in SaaS and B to B, if you do that pre-revenue, you really can't be sure.”

“Out of the 70, I'll say seventy-five million this year in revenue, fifty-four million of that is B to B for us.”