Pieri: Segment B2B software markets by actual workflows rather than firmographics
Anthony Pieri · Episode 772 | A Highly Effective Framework for SaaS Positioning · Apr 29, 2025 · at 15:22
Anthony Pieri, co-founder of Fletch, explains his positioning framework for B2B SaaS to host Rob Walling.
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“All software for B to B is workflow software. And so the most important way to segment a market is by segmenting it by actual workflows that are being done by real people in the business.”
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