Pieri: Zoom struggled against competitors until 2019
Anthony Pieri · Episode 772 | A Highly Effective Framework for SaaS Positioning · Apr 29, 2025 · at 29:37
Anthony Pieri (co-founder of Fletch) argues that market timing often dictates positioning success, using Zoom's pre-pandemic performance as an example.
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“Of companies like zoom, where zoom for many, many years was not doing very well. Zoom was positioned as this video chat solution for businesses. And up until 2019, they were not doing so hot. They're getting beat by all the other people.”
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