Tiago Forte

Founder & CEO, Forte Labs · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

authorfounderexecutive@fortelabs ↗LinkedIn ↗fortelabs.com ↗

Tiago Forte is the founder of Forte Labs and the creator of personal knowledge management frameworks, including the PARA Method and the CODE system. He is the author of Building a Second Brain and teaches online courses focused on digital productivity.

14statements → 3claims → 1claims resolved → 3.64/5average certainty → 2.07/5average debate potential → ≈4.0/5argument clarity, estimated → 19said about them ↓

0 supported 0 partly supported 1 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

1 prediction · 2 assertions · 2 opinions · 5 insights · 4 disclosures · every statement was checked. The prediction and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Tiago argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted

Forte: B2B Corporate Training Prices Typical Engagements at $3,000–$5,000 Per Employee

“These businesses that I'm starting to study, I mean, they just assume thousands of dollars per person. You know, every person, ah, say on a team that they're doing a training for, they're gonna estimate like three to 5000 that they're gonna make per person. Wh…”

Tiago Forte Jan 31, 2024 ▶ 35:19 Brainstorming $1M Business Ideas with Tiago Forte

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Tiago Forte on measured tape to publish a rate. This says nothing about how they speak.

What they said14 What others said19 Episodes1

Everything Tiago Forte said on the Startup Ideas Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Forte: Productivity Software Has an Inverse Moat From Accumulating Digital Clutter

“In fact, my theory is that not only is there no moat, there's whatever you would call, like, the opposite of a moat. There's actually an incentive for people to leave your product. Why? Because the favorite moment, the favorite experience of people who use suc…”

Tiago Forte Jan 31, 2024 ▶ 44:34 Brainstorming $1M Business Ideas with Tiago Forte

Insight

Forte: Traditional Book Deals Only Make Financial Sense as Course Funnels

“It makes no, you know, the whole project doesn't, almost doesn't make sense, at least financially, unless you can use it to grow your audience and, you know, sell them courses and other things.”

Tiago Forte Jan 31, 2024 ▶ 1:06 Brainstorming $1M Business Ideas with Tiago Forte

Prediction Not checkable as stated

Forte: The Open, Free Era of the Internet May Be Ending

“I really think in coming years, we're going to see disruptions to the internet. I don't know why I have this sense, but I feel like the internet is, is in this like open free era that may be ending or maybe getting less dependable.”

Tiago Forte Jan 31, 2024 ▶ 8:42 Brainstorming $1M Business Ideas with Tiago Forte

Opinion

Forte: Television Remains the Highest-Leverage Medium to Spread Ideas Globally

“When you look at what are the highest leverage ways of getting an idea into the hearts and minds of the most people in this world, TV is just, it's it. [1559] Tiago Forte: That's, that TV is the medium that runs the modern world.”

Tiago Forte Jan 31, 2024 ▶ 25:47 Brainstorming $1M Business Ideas with Tiago Forte

Disclosure

Tiago Forte: Never Adopt Any Technology Tool Newer Than Five Years Old

“I really advocate people not adopt any technology that is newer than five years anyway.”

Tiago Forte Jan 31, 2024 ▶ 43:01 Brainstorming $1M Business Ideas with Tiago Forte

Insight

Forte: Online Creators Miss Mainstream Media Reach By Obsessing Over Margins

“I think sometimes it really makes online creators be blind to huge opportunities to essentially leverage the media platforms of the world to spread their message.”

Tiago Forte Jan 31, 2024 ▶ 0:29 Brainstorming $1M Business Ideas with Tiago Forte

Opinion

Forte: B2B Corporate Training Is Far More Lucrative Than Direct-to-Consumer

“The B to B market, I, from what I can see, has the potential to be far more lucrative.”

Tiago Forte Jan 31, 2024 ▶ 34:54 Brainstorming $1M Business Ideas with Tiago Forte

Assertion Contradicted

Forte: B2B Corporate Training Prices Typical Engagements at $3,000–$5,000 Per Employee

Tiago Forte Jan 31, 2024 ▶ 35:19 Brainstorming $1M Business Ideas with Tiago Forte

Insight

Forte: B2B Corporate Training Lags Consumer Tech Trends by Five Years

“The B to B world is, is years behind the B to C world. It's like at least five years. Like what is peaking and trending now in the B to C world? Like today, when you go on X, let's, let's say we'll begin to enter the corporate training market in like, 20, 2920…”

Tiago Forte Jan 31, 2024 ▶ 41:20 Brainstorming $1M Business Ideas with Tiago Forte

Insight

Forte: Online Creators Have Asymmetric Upside Because Failed Projects Become Content

“Online creators have that are the best example of that because even if we utterly fail, well, that'll be a great piece of content about how we failed.”

Tiago Forte Jan 31, 2024 ▶ 47:36 Brainstorming $1M Business Ideas with Tiago Forte

Disclosure

Tiago Forte: Personal Net Worth Is Zero Due to Mortgage Debt

“If you don't include the business, like just include everything else, but the business, our net worth today, my wife and I in our late thirties is a big fat nothing. It's like our debts, which is we have no personal debt or credit card debt. It's just like our…”

Tiago Forte Jan 31, 2024 ▶ 4:35 Brainstorming $1M Business Ideas with Tiago Forte

Disclosure

Tiago Forte Walked Away From First Acquisition Due to Disastrous Financials

“In fact, I was just last week I was exploring a deal. My first one that I ever even sort of investigated and at, On the surface, it looks so good, so compelling, and then as soon as I, like, talked to the broker, signed an NDA, got the actual financials, and i…”

Tiago Forte Jan 31, 2024 ▶ 20:16 Brainstorming $1M Business Ideas with Tiago Forte

Assertion Not checkable as stated

Forte Labs Reaches 140,000 Email Subscribers With 50% Open Rates

“We have like a 140,000 people on our email list. We send a newsletter every Tuesday and we have 50% open rates. So we have the weekly attention of 70,000 people.”

Tiago Forte Jan 31, 2024 ▶ 21:31 Brainstorming $1M Business Ideas with Tiago Forte

Disclosure

Forte: Major Hollywood Agency Reached Out About Adapting Books for TV

“Someone from a, one of the big Hollywood agencies reached out to us. [1485] Tiago Forte: I think if it wasn't for that, I have no contacts or network there. [1489] Tiago Forte: I have no idea how to even get started. [1492] Tiago Forte: It was the possibility …”

Tiago Forte Jan 31, 2024 ▶ 24:39 Brainstorming $1M Business Ideas with Tiago Forte

The other half of the tape: Tiago Forte's own voice is left out of every number here. Other people bring the name up 19 times in 5 episodes on the Startup Ideas Podcast. every mention, with the transcript →

Who brings them up most Jonathan Courtney 7 Jordan Mix 6 David Perell 5