The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Forte: Productivity Software Has an Inverse Moat From Accumulating Digital Clutter
“In fact, my theory is that not only is there no moat, there's whatever you would call, like, the opposite of a moat. There's actually an incentive for people to leave your product. Why? Because the favorite moment, the favorite experience of people who use suc…”
Forte: Traditional Book Deals Only Make Financial Sense as Course Funnels
“It makes no, you know, the whole project doesn't, almost doesn't make sense, at least financially, unless you can use it to grow your audience and, you know, sell them courses and other things.”
Forte: The Open, Free Era of the Internet May Be Ending
“I really think in coming years, we're going to see disruptions to the internet. I don't know why I have this sense, but I feel like the internet is, is in this like open free era that may be ending or maybe getting less dependable.”
Forte: Television Remains the Highest-Leverage Medium to Spread Ideas Globally
“When you look at what are the highest leverage ways of getting an idea into the hearts and minds of the most people in this world, TV is just, it's it.
[1559] Tiago Forte: That's, that TV is the medium that runs the modern world.”
Tiago Forte: Never Adopt Any Technology Tool Newer Than Five Years Old
“I really advocate people not adopt any technology that is newer than five years anyway.”
Forte: Online Creators Miss Mainstream Media Reach By Obsessing Over Margins
“I think sometimes it really makes online creators be blind to huge opportunities to essentially leverage the media platforms of the world to spread their message.”
Forte: B2B Corporate Training Is Far More Lucrative Than Direct-to-Consumer
“The B to B market, I, from what I can see, has the potential to be far more lucrative.”
Forte: B2B Corporate Training Prices Typical Engagements at $3,000–$5,000 Per Employee
“These businesses that I'm starting to study, I mean, they just assume thousands of dollars per person. You know, every person, ah, say on a team that they're doing a training for, they're gonna estimate like three to 5000 that they're gonna make per person. Wh…”
Forte: B2B Corporate Training Lags Consumer Tech Trends by Five Years
“The B to B world is, is years behind the B to C world. It's like at least five years. Like what is peaking and trending now in the B to C world? Like today, when you go on X, let's, let's say we'll begin to enter the corporate training market in like, 20, 2920…”
Forte: Online Creators Have Asymmetric Upside Because Failed Projects Become Content
“Online creators have that are the best example of that because even if we utterly fail, well, that'll be a great piece of content about how we failed.”
Tiago Forte: Personal Net Worth Is Zero Due to Mortgage Debt
“If you don't include the business, like just include everything else, but the business, our net worth today, my wife and I in our late thirties is a big fat nothing. It's like our debts, which is we have no personal debt or credit card debt. It's just like our…”
Tiago Forte Walked Away From First Acquisition Due to Disastrous Financials
“In fact, I was just last week I was exploring a deal. My first one that I ever even sort of investigated and at,
On the surface, it looks so good, so compelling, and then as soon as I, like, talked to the broker, signed an NDA, got the actual financials, and i…”
Forte Labs Reaches 140,000 Email Subscribers With 50% Open Rates
“We have like a 140,000 people on our email list. We send a newsletter every Tuesday and we have 50% open rates. So we have the weekly attention of 70,000 people.”
Forte: Major Hollywood Agency Reached Out About Adapting Books for TV
“Someone from a, one of the big Hollywood agencies reached out to us.
[1485] Tiago Forte: I think if it wasn't for that, I have no contacts or network there.
[1489] Tiago Forte: I have no idea how to even get started.
[1492] Tiago Forte: It was the possibility …”