Forte: Traditional Book Deals Only Make Financial Sense as Course Funnels
Tiago Forte · Brainstorming $1M Business Ideas with Tiago Forte · Jan 31, 2024 · at 1:06
Tiago Forte, author of 'Building a Second Brain', discusses his strategy of putting lead magnets inside his published book with Greg Isenberg.
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“It makes no, you know, the whole project doesn't, almost doesn't make sense, at least financially, unless you can use it to grow your audience and, you know, sell them courses and other things.”
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