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B to B

4 statements across 1 episodes · 0 bullish · 3 bearish · 1 people on the record · first statement Aug 20, 2024 by April Dunford · across every show →

Everything said about B to B, oldest first

Aug 20, 2024 negative
Insight
Dunford: Indecision is by far the biggest competitor in B2B sales
“This is the most fearsome competitor we have in B to B by far is no decision.”
April Dunford Aug 20, 2024 ▶ 1:11:19 April Dunford: The Marketing Expert
Aug 20, 2024 negative
Insight
Dunford: Dumbing down B2B product messaging for general audiences is a mistake
“Some people will say, well, we need to dumb this down and we need to have it so that anybody understands it. I super disagree with that in B to B. If I'm selling a specialized thing to specialized buyers, it just needs to resonate with them. It's okay if it do…”
April Dunford Aug 20, 2024 ▶ 43:39 April Dunford: The Marketing Expert
Aug 20, 2024
Assertion Not checkable as stated
Dunford: Average B2B deal involves 5 to 11 stakeholders
“The average B to B deal, there's five to 11 stakeholders in the deal.”
April Dunford Aug 20, 2024 ▶ 22:00 April Dunford: The Marketing Expert
Aug 20, 2024 negative
Assertion Partly supported
Dunford: Up to 70% of B2B software deals end in no decision
“The thing we have in B to B that's actually a real problem is it's so scary to purchase something in B to B that 50 to 70% of the time a deal that gets started actually ends in no decision.”
April Dunford Aug 20, 2024 ▶ 25:41 April Dunford: The Marketing Expert
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