Dunford: Average B2B deal involves 5 to 11 stakeholders
April Dunford · April Dunford: The Marketing Expert · Aug 20, 2024 · at 22:00
April Dunford, author and product positioning expert, contrasts B2B buying committee dynamics with individual B2C consumer purchasing.
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“The average B to B deal, there's five to 11 stakeholders in the deal.”
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