Google Docs, every mention

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every year anyone Nathan Latka 19Romain Torres 7Manny Medina 5Girish Mathrubootham 4David Barrett 4Jose Cayasso 3Wes Bush 2Steve Benson 2Sean Malarkey 2Scott Brandley 2

Verbatim, from the transcripts: the passages where Google Docs comes up

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Flip Reaches $12M ARR with AI Voice Support for 250 Brands Apr 22, 2026 · 1 mention

My Agent Army Brings Me $500,000 Per Month (Exploding SaaS) Jul 8, 2025 · 8 mentions

3 Product-Led Strategies I Used to Generate $1B In Self-Serve Revenue For My Clients, Wes Bush Feb 11, 2025 · 2 mentions

  • ▶ 12:23 Wes Bush You would sign up for it, and it's kind of like a Google Doc. 2 times in the scene

We just hit $400m in revenues. Here are 9 org chart, people moves I had to make to scale Apr 23, 2024 · 1 mention

How to Double Your Company From $16m to $30m Revenue Using Multiple Product Lines with Chilipiper CEO Jan 2, 2024 · 1 mention

How to Generate $6m of Revenue and keep 100% Equity with BadgerMaps CEO Dec 28, 2023 · 1 mention

How This Founder Plans to use AI to help Remote Sales Team Managers Run Better Teams Nov 8, 2023 · 1 mention

  • ▶ 1:50 Nathan Latka So like right now, we're all founder of how those remote, uh, you know, we sell to software founders and we have a Google doc where every Friday, everyone goes in and reports their metrics, right?

How He Doubled Revenue To $2.4m Using a 5 Page Google Doc over the past 12 months Sep 5, 2023 · 1 mention

How we built a successful sales team and scaled to +$10m ARR Jul 18, 2023 · 1 mention

  • ▶ 16:02 Samir Smajic So, first sales call I had, I summarized a little bit what it was, took out the good hidden gems in there, put it into our sales bible, which was more or less just an Excel sheet, or a Google Docs sheet, and then that became a Google page,…

How to consistently win 7-figure software sales deals Apr 24, 2023 · 1 mention

  • ▶ 16:07 Adam Baker I can almost guarantee you today, this will probably change, but today most vendors are sharing documents on email, on GDocs, on SharePoint, they're, they're chasing their buyers up.

Genius Bootstrapper Hits $1.7m ARR, Raised $300k But Kept 100% Equity, How?! Jan 24, 2023 · 1 mention

  • ▶ 19:37 Ken Hoppe It's still, uh, the Google, um, the Google docs, Google, Google spreadsheets.

She has guts! Turned down $20m offer with $15k in MRR for her Ad Management SaaS Dec 10, 2022 · 1 mention

Bootstrapper hits $5m ARR using $2m in debt, keeps all his equity Nov 25, 2022 · 1 mention

  • ▶ 16:44 Steve Benson I mean, in terms of like what I use all day, every day, I think there's nothing, there's nothing like Google docs.

How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers) Oct 17, 2022 · 1 mention

  • ▶ 17:24 Cody McLain They quickly become irrelevant, and if they're irrelevant, or say if you have a static process somewhere in a Google Doc, if somebody's not updating it, then nobody's gonna go and check it, and if they are updating it, well, you don't know…

He's spent $200k already, pre revenue, list of 3,000 users. How to convert them to paid? Oct 5, 2022 · 1 mention

  • ▶ 4:52 Fani Sama Uh, so they shift all of their workspace from another to like a notion or Google Docs onto BIP.

Founder spends $150k/mo on 21 FTE's to build tool that helps your product teams launch Sep 12, 2022 · 1 mention

  • ▶ 1:27 Nathan Latka This problem is like a mix of like Google Docs, Apple Notes, someone is sold on like Jira, so we sprinkle in some Jira and ClickUp, mixed with like handwritten sketches from the last team retreat.

They were valued at $2.5m last month. This is their plan to make money with influencer list of 55,000 Aug 30, 2022 · 2 mentions

  • ▶ 15:25 unnamed speaker Google docs. 2 times in the scene

How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool Aug 3, 2022 · 1 mention

  • ▶ 14:45 Vlad Jovtenko Um, uh, my favorite online tool would be actually, uh, Google Drive, because I have the docs, slides, everything.

Accucode Builds $30m ARR SaaS Tool Inside of $70m Revenue Hardware Business Jul 20, 2022 · 1 mention

  • ▶ 15:05 Kevin Price AccuCode's been running on, on Google Docs and Google Apps now since, and it has just been an amazing tool for collaboration and data visibility.

Fitness SaaS Hits First $80k in Revenue, 400 Hours of Video Content on Platform today Jun 15, 2022 · 1 mention

He hated his remote guitar lessons then spent $8m on new SaaS MVP, 5 patents later he's preparing for launch. Jun 7, 2022 · 1 mention

  • ▶ 2:31 Amir Ashkenazi Those are essential elements that allow you to bring any tool that you already use, things like Google Docs and Figma and Trello and Jira, and they become immediately collaborative.

He'd sell this side project for $100,000. Is that the right price? Jun 4, 2022 · 1 mention

  • ▶ 1:26 Adrian Thompson So we were using Apple pages templates and then eventually moving to Google docs, just because there was some crude form of collaboration there.

Burning $55k/mo Building Freemium Tool for Developers, 15k users, $1.2m Raised Mar 27, 2022 · 1 mention

  • ▶ 3:49 Julian Delane So think like you are writing the code, like you write a Google Doc, you have real-time suggestions about what, what you should write.

Look Back: Can Outreach beat Vista Backed Salesloft? Mar 21, 2022 · 2 mentions

He Converted SaaS to Blockchain, Now $230m Market Cap to Kill Fiverr Feb 27, 2022 · 1 mention

AI Powered Internal Search Tool Grows 200%, Breaks $1m Run Rate, $15m Valuation in 2020 Feb 16, 2022 · 1 mention

  • ▶ 15:32 Nathan Latka A tool, a tool that you use, like a, like a tool, uh, like Google Docs or, uh, Slack, Twillie, HubSpot, favorite online tool that you use.

SheetGo Hits $70k in MRR Helping You Get More out of Google Sheets Nov 12, 2021 · 1 mention

  • ▶ 1:38 Yannick Rolt Early release, uh, that you could actually implement it with docs and Gmail so you can actually automate the entire workflow.

India Fintech + SaaS Zero to $60k MRR in 3 Months Helping SMB's Fund Inventory Oct 16, 2021 · 1 mention

  • ▶ 16:04 Anubhav Jain Uh, he worked with Google for nine years in Google docs, Google spreadsheets and machine learning.

Will Bizzabo Announce A Major Acquisition Next Month? (Flashback) Jul 14, 2021 · 1 mention

  • ▶ 21:27 Eran Ben-Shushan Uh, I like, uh, you know, the Google, uh, collaborative tools, spreadsheets, uh, docs, and, uh, phenomenal.

Prediction: Freshbworks IPO Coming Next Month? Founders Thinking in 2018 Jun 9, 2021 · 2 mentions

Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million Mar 26, 2021 · 1 mention

Flowster Hits $10k MRR After eCommerce Brand Hits $3.1m In Amazon Sales Oct 29, 2020 · 3 mentions

  • ▶ 4:26 Nathan Latka Are you using Google docs and then copying that out into a VA system? 2 times in the scene
  • ▶ 12:19 Nathan Latka This is look, almost looks like coded versions of your early Google docs when you were building your supplement reseller business.

BrainTrust is Fiverr Owned by The Talent via Crypto Token Aug 24, 2020 · 1 mention

  • ▶ 38:34 Adam Jackson You know, um, I really dislike all of the online tools, so I'm just gonna cop out and say Google Docs.

HackerEarth 4.5m Developer Community Breaks $5m Run Rate, 100% Net Retention Aug 20, 2020 · 1 mention

GitLab Hits $2.7b Valuation is 20x+ Revenue Multiple, 160%+ in Net Revenue Retention, 10,000 Customers Jul 24, 2020 · 1 mention

Tyler Tringas: How Earnest Capital Hopes to Re-Invent Startup Investing Jul 8, 2020 · 1 mention

  • ▶ 1:04:30 Tyler Tringas And so this is the, the effect of, you know, one of the things we did from the get go, October of 2018, I published a draft term sheet of this, uh, put it on hacker news, put it everywhere, left the comments open in the Google docs and…

1621 The Unique Way He Plans to Go from $312 Million to $1 Billion Jan 1, 2020 · 1 mention

1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company? Dec 15, 2019 · 1 mention

1510 Would You Compete In a Super Fragmented Space like Checklists Apps? Sep 12, 2019 · 1 mention

  • ▶ 13:27 Nathan Latka Apple's releasing products like this, you know, note you're competing with like, you know, Google docs, right?

1504 Outreach Breaks $10m in New Bookings Per Quarter, Targeting $17m by Q4 2019 Sep 6, 2019 · 2 mentions

1500 BullHorn Sold 60% Early On, Now $200m in ARR, E50+ Sep 2, 2019 · 1 mention

1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR Aug 6, 2019 · 2 mentions

  • ▶ 14:04 Brennan Dunn Uh, online tool, I'm really liking, I mean, it's not really building the business, but Notion is a really nice way of, uh, replacement for us for Google Docs. 2 times in the scene

1449 How Dad of 3 Manages Life and $600K ARR Business Jul 13, 2019 · 1 mention

  • ▶ 15:07 Ryan O'Donnell And that's how we, you know, I would say once a week, we kind of rip through our feature lists in a Google doc.

1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High Jul 6, 2019 · 2 mentions

  • ▶ 11:45 Casey Zeman Um, well, we, we actually are probably going to roll in, uh, recurly, but no, right now we have, like, stuff in, like, a Google Doc at the moment. 2 times in the scene

1409 $1.5B Freshworks To IPO: Growing 40% YoY, Passes $100M in ARR, $250M Raised, 150,000 Companies Using Jun 3, 2019 · 2 mentions

1375 NewRelic Competitor Hits $2m in ARR, 900 Customers, Growing 80% yoy Apr 30, 2019 · 1 mention

1325 Secrets Old Media Brands are using to compete with Facebook Mar 11, 2019 · 1 mention

1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship? Mar 4, 2019 · 3 mentions

1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth Jan 26, 2019 · 1 mention

  • ▶ 8:40 Joe Coleman Looking at that kind of case study and a few other things, we realized that we could actually solve a lot of those problems with software, um, first and foremost by getting them out of email and Excel spreadsheets and, uh, you know, Google…

1250 Incentive Every Employee to Sell Using This Tool, $80k in MRR Dec 26, 2018 · 1 mention

1245 He Used These 3 Channels To Hit $50k in MRR in 7 Months Dec 21, 2018 · 3 mentions

  • ▶ 10:32 Nathan Latka Put things though being, I mean, is it like literally launching a new Google like doc inside of drive and they start just typing out a process or have you like made it modular somehow? 3 times in the scene

1219 Will Prosperworks and it's 10,000 Paying Customers Win CRM Wars? Nov 25, 2018 · 1 mention

  • ▶ 7:57 John Lee Building email, building docs, building slides, building sheets.

1180 How He's Making $30m/Quarter Mining Ethereum Blockchain Oct 17, 2018 · 1 mention

1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue Sep 29, 2018 · 1 mention

1153 We just passed $4m in ARR, considering a raise for CPG CRM tool Sep 20, 2018 · 1 mention

1150 Detroit Based Referral Program software passes $600k in MRR Sep 17, 2018 · 2 mentions

  • ▶ 18:55 Jeff Epstein Uh, I'm going to go with, I'm going to go with Google Docs. 2 times in the scene

1138 Goldman almost sold us for $12m, thankfully it failed Sep 5, 2018 · 2 mentions

1136 Outreach.io CEO: "We'll hit $10m/quarter in 2018" with focus on ARPU expansion Sep 3, 2018 · 1 mention

1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR Aug 22, 2018 · 1 mention

1119 "Channel partners gave us 200,000 customers, $40m ARR" Aug 17, 2018 · 1 mention

1087 Yeah I'd sell (Live negotiation) Jul 16, 2018 · 1 mention

1069 Elastic CEO: We're A More Professional Zapier Jun 28, 2018 · 2 mentions

1068 SiteCake: We Rely on Whitelabel Partners With Unique Kickback Structure Jun 27, 2018 · 1 mention

1002 How He Makes $10m+ Speaking Every Language on Earth Apr 22, 2018 · 2 mentions

999 He Bet Big on Salesforce, Now His CMS Does $7.5m Apr 19, 2018 · 1 mention

985 How Expensify Hit $60m+ Magic on Bottom Up Business Model Apr 5, 2018 · 2 mentions

918 SaaS: Fraud Prevention Company Raises $54m, Passes 500 Customers Jan 28, 2018 · 2 mentions

  • ▶ 14:35 Jason Tan Um, I quite like Google Docs, Google Spreadsheets. 2 times in the scene

852: FinTech: Businesses Process $10b+ In Supplier Payments Through NvoicePay Nov 23, 2017 · 2 mentions

844: SaaS: How Ignoring CAC Works for ~$100m ARR Expensify Nov 15, 2017 · 2 mentions

717: Why Moving Her Team to Brazil Was Genius Jul 11, 2017 · 1 mention

  • ▶ 4:55 Amelia Chagas Uh, you don't need a Google docs or distributing to, you have everything within one single software and that's different.

668: Will Bill.com and Intuit Lead Small Business FinTech Space? May 24, 2017 · 2 mentions

  • ▶ 24:19 René Lacerte Uh, but you know, the whole thing that Google's doing with Google docs is really helpful. 2 times in the scene

657: Is OnFleet New King of Delivery Economy with 300 Customers Paying $500/mo? May 12, 2017 · 1 mention

  • ▶ 15:16 Khaled Naim Excel files and, you know, Google Docs are the primary competitor, and so obviously we like to think that we add enough value, and so we don't actually have that much churn amongst those types of customers.

639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden Apr 24, 2017 · 1 mention

  • ▶ 12:13 Tobin Sowden Keeping that kind of, you know, productivity experience with within shift rather than, you know, when you go to a, you know, go to drive and click on that on a dock and it pops out into your browser and you've got that issue again.

EP 604: Lumo Accelerator Invests $150k in VRee To Give You Full Body Virtual Reality Experiences with CEO Andy Lurling Mar 20, 2017 · 1 mention

EP 527: Proposify Hits 3200 Customers and $150k in MRR with CEO Kyle Racki Jan 2, 2017 · 1 mention

  • ▶ 10:33 Nathan Latka And actually I just saw on your website, you actually directly address this, uh, you know, at the bottom, it's kind of says quote roll versus Panadoc or BidSketch or InDesign or Google Docs so that you guys can go check that out to get,…

EP 455: Exited in 2013, Now Moving From "Job" To Startup CEO Again. How? with Ariel Camus Oct 22, 2016 · 1 mention

  • ▶ 14:14 Ariel Camus Um, to be honest, like online tool, like in general, um, Google Docs for everything.

EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim Sep 22, 2016 · 1 mention

EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse Sep 18, 2016 · 1 mention

  • ▶ 19:21 Levi Morehouse So my email, my calendar, um, the Google Docs functionality all tied together is just something I'm in constantly and really have to figure out how to optimize.

EP 420: $70k 2015, $100k 2016 Infoproduct for Writers with Jordan Hayles Sep 17, 2016 · 1 mention

EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion Sep 9, 2016 · 2 mentions

  • ▶ 23:59 Joe Apfelbaum I use Google Docs a lot, and if you look at my tabs, I have like, 30 tabs open right now, and most of them are Google Docs. 2 times in the scene

EP 398: 5 Million Users, $250k in MRR, SaaS Founder Michael Hollauf of MindMiester.com Aug 26, 2016 · 1 mention

  • ▶ 9:45 Michael Hollauf So if you know what mind mapping is, you'll kind of understand it's basically what Google docs does for documents we do for mind maps.

EP 357: He Quit His Job, Lost His Life Savings, Then Hit it Big With SaaS Business Jul 16, 2016 · 1 mention

  • ▶ 20:31 Hank Leber And then all of the tools that go with Google from the calendaring to the, you know, Google docs and passing Google word docs and Google Excel sheets.

EP 340: TigerProp Eliminates Real Estate Broker Fee, Did $800k in 2015 with Max Coursey Jun 29, 2016 · 1 mention

EP 334: Is He Creating The New Billion Dollar Direct Mail Industry? Jun 23, 2016 · 1 mention

  • ▶ 14:24 Jake Jorgovan Uh, I live and breathe on Trello and Google Docs is basically how we do almost all of our project management and everything.

He's 36 Year Old SaaS Dad of 2, Gets 8+ Hours of Sleep, Business Did $640k in 2015, EP 312: Dave Nevogt Jun 22, 2016 · 2 mentions

  • ▶ 17:39 Dave Nevogt I know it's common, but we spend, you know, almost all our time in, in Google docs. 2 times in the scene

26 and Managing $8.4m In Adspend with Fehzan Ali of Adscendmedia.com EP 219 Apr 2, 2016 · 1 mention

This Media Agency Does $6m in Revenue with 32 Employees With Matt Weinberg of Vector Media Group EP 211 Mar 30, 2016 · 1 mention

The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208 Mar 29, 2016 · 1 mention

  • ▶ 5:28 Nathan Latka Let's not do the, let's not do the, well, maybe it is the book tour, but which one of those many, you probably had a list of 10 strategies or something like Google Doc.

How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193 Mar 7, 2016 · 1 mention

  • ▶ 5:45 Jared Fuller You go to Microsoft Word or Docs, you create a copy of the last version of the document you sent, you manually change everything, and then you download it to a PDF, and you upload it to DocuSign, and then you need to make changes.

The Art of Building Something From Scratch with Shahar Gilad Mar 3, 2016 · 2 mentions

  • ▶ 14:29 unnamed speaker Um, I'm a pretty big, uh, Google Docs user. 2 times in the scene

Genius Way to Go From Freelance to $100k/Year with Jamie Turner of Sixty Marketer Episode 22 Mar 1, 2016 · 1 mention

  • ▶ 15:34 Jamie Turner Yeah, my favorite, I'm, you know, believe it or not, I'm not an Evernote fan, I've tried it a thousand times, I just can't get into it, but, but in similar fashion, and this is very pedestrian, but I'm a big Google, uh, fan right now, so…

Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17 Feb 29, 2016 · 2 mentions

People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today Feb 8, 2016 · 1 mention

King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media Feb 1, 2016 · 1 mention

How To Quickly Build Million Dollar SaaS Company with Jonathon Ende of Seamless Docs Jan 30, 2016 · 1 mention

  • ▶ 1:51 Jonathan Endy Yeah, so it's similar to DocuSign in the sense that we have e-signatures, but we like to consider ourselves more like a Google Docs for PDFs.

How to Make a Fortune Selling on Amazon with Scott Voelker of The Amazing Seller Podcast Jan 21, 2016 · 1 mention

  • ▶ 16:14 Scott Voelker I, I would say my, my biggest one, it's going to be a really, uh, really simple one is, uh, Google docs.
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