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Mar 1, 2016 · 18m · top-founders

Genius Way to Go From Freelance to $100k/Year with Jamie Turner of Sixty Marketer Episode 22

Jamie Turner · 10m spoken Nathan Latka · 6m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Top, host Nathan Latka interviews marketing expert Jamie Turner, exploring how he leveraged book publishing, early university lecturing, and thought leadership to build an international keynote speaking career generating over $100,000 annually.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 38.4% of the talking time here. How this is scored →

Nathan as informed peer 2.0 Guest teaching 3.4 Guest disagreement 0.8 Nathan pushing back 1.0
05100:0010:001:30–3:36 · Nathan as informed peer 3/10 Banter and Analyzing Donald Trump as a Marketing Machine Nathan gently pushes back against Jamie's strong personal condemnation of Donald Trump by highlighting Trump's effectiveness as a headline writer and marketing machine.3:37–5:46 · Nathan as informed peer 1/10 Transitioning from University Guest Speaking to Paid Keynotes Nathan asks Jamie to explain his path to landing paid speaking engagements, and Jamie shares how doing guest lectures at universities provided the foundation for building paid thought leadership.5:49–8:09 · Nathan as informed peer 1/10 The First Paid Speaking Gig and the Role of Book Publishing Jamie explains his first $5,000 gig and educates listeners that speaking is almost always ancillary revenue rather than a primary business, emphasizing the necessity of publishing a book.8:19–13:06 · Nathan as informed peer 4/10 Establishing Authority Through Book Publishing and Executive Leadership Nathan demonstrates knowledge of speaker fees and book sales figures from previous guests, while Jamie outlines industry pricing tiers and contextualizes average book sales.13:11–17:24 · Nathan as informed peer 1/10 Mid-Roll Promotion: GoPro Giveaway and Episode Teasers Nathan delivers a mid-roll giveaway promotion before running through the standard Famous Five rapid-fire questions in a friendly, conversational tone.1:30–3:36 · Guest teaching 1/10 Banter and Analyzing Donald Trump as a Marketing Machine Nathan gently pushes back against Jamie's strong personal condemnation of Donald Trump by highlighting Trump's effectiveness as a headline writer and marketing machine.3:37–5:46 · Guest teaching 4/10 Transitioning from University Guest Speaking to Paid Keynotes Nathan asks Jamie to explain his path to landing paid speaking engagements, and Jamie shares how doing guest lectures at universities provided the foundation for building paid thought leadership.5:49–8:09 · Guest teaching 5/10 The First Paid Speaking Gig and the Role of Book Publishing Jamie explains his first $5,000 gig and educates listeners that speaking is almost always ancillary revenue rather than a primary business, emphasizing the necessity of publishing a book.8:19–13:06 · Guest teaching 5/10 Establishing Authority Through Book Publishing and Executive Leadership Nathan demonstrates knowledge of speaker fees and book sales figures from previous guests, while Jamie outlines industry pricing tiers and contextualizes average book sales.13:11–17:24 · Guest teaching 2/10 Mid-Roll Promotion: GoPro Giveaway and Episode Teasers Nathan delivers a mid-roll giveaway promotion before running through the standard Famous Five rapid-fire questions in a friendly, conversational tone.1:30–3:36 · Guest disagreement 2/10 Banter and Analyzing Donald Trump as a Marketing Machine Nathan gently pushes back against Jamie's strong personal condemnation of Donald Trump by highlighting Trump's effectiveness as a headline writer and marketing machine.3:37–5:46 · Guest disagreement 0/10 Transitioning from University Guest Speaking to Paid Keynotes Nathan asks Jamie to explain his path to landing paid speaking engagements, and Jamie shares how doing guest lectures at universities provided the foundation for building paid thought leadership.5:49–8:09 · Guest disagreement 1/10 The First Paid Speaking Gig and the Role of Book Publishing Jamie explains his first $5,000 gig and educates listeners that speaking is almost always ancillary revenue rather than a primary business, emphasizing the necessity of publishing a book.8:19–13:06 · Guest disagreement 1/10 Establishing Authority Through Book Publishing and Executive Leadership Nathan demonstrates knowledge of speaker fees and book sales figures from previous guests, while Jamie outlines industry pricing tiers and contextualizes average book sales.13:11–17:24 · Guest disagreement 0/10 Mid-Roll Promotion: GoPro Giveaway and Episode Teasers Nathan delivers a mid-roll giveaway promotion before running through the standard Famous Five rapid-fire questions in a friendly, conversational tone.1:30–3:36 · Nathan pushing back 3/10 Banter and Analyzing Donald Trump as a Marketing Machine Nathan gently pushes back against Jamie's strong personal condemnation of Donald Trump by highlighting Trump's effectiveness as a headline writer and marketing machine.3:37–5:46 · Nathan pushing back 0/10 Transitioning from University Guest Speaking to Paid Keynotes Nathan asks Jamie to explain his path to landing paid speaking engagements, and Jamie shares how doing guest lectures at universities provided the foundation for building paid thought leadership.5:49–8:09 · Nathan pushing back 1/10 The First Paid Speaking Gig and the Role of Book Publishing Jamie explains his first $5,000 gig and educates listeners that speaking is almost always ancillary revenue rather than a primary business, emphasizing the necessity of publishing a book.8:19–13:06 · Nathan pushing back 1/10 Establishing Authority Through Book Publishing and Executive Leadership Nathan demonstrates knowledge of speaker fees and book sales figures from previous guests, while Jamie outlines industry pricing tiers and contextualizes average book sales.13:11–17:24 · Nathan pushing back 0/10 Mid-Roll Promotion: GoPro Giveaway and Episode Teasers Nathan delivers a mid-roll giveaway promotion before running through the standard Famous Five rapid-fire questions in a friendly, conversational tone.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 71.1% · guest 28.9%0:00 · Nathan 71.1% · guest 28.9%3:00 · Nathan 19.3% · guest 80.7%3:00 · Nathan 19.3% · guest 80.7%6:00 · Nathan 22.6% · guest 77.4%6:00 · Nathan 22.6% · guest 77.4%9:00 · Nathan 42.7% · guest 57.3%9:00 · Nathan 42.7% · guest 57.3%12:00 · Nathan 38.4% · guest 61.6%12:00 · Nathan 38.4% · guest 61.6%15:00 · Nathan 21.8% · guest 78.2%15:00 · Nathan 21.8% · guest 78.2%18:00 · Nathan 95.4% · guest 4.6%18:00 · Nathan 95.4% · guest 4.6%
Sharpest disagreement ▶ 1:48 Jamie Turner's Strong Critique of Donald Trump

Jamie strongly rejects Donald Trump as a role model, expressing vehement distaste for his lack of humility and egomaniacal public persona.

 Hardest push from Nathan ▶ 2:24 Nathan Counters with Trump's Marketing Skill

Nathan refuses Jamie's total dismissal of Trump, arguing that Trump's headline generation and media manipulation tactics are objectively worth studying.

 Biggest teaching moment ▶ 12:26 The Reality of Business Book Sales

Jamie educates Nathan and the audience on book industry reality, pointing out that 1.5 million copies sold is an extreme outlier when the typical business book sells only 4,000.

 Nathan holds their own ▶ 11:18 Nathan Citing Specific Speaker Metrics

Nathan demonstrates domain fluency by quoting exact speaking rates and book sales figures from past guests like Carrie Wilkerson and Bob Burg.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Banter and Analyzing Donald Trump as a Marketing Machine 3123 Nathan gently pushes back against Jamie's strong personal condemnation of Donald Trump by highlighting Trump's effectiveness as a headline writer and marketing machine.
Transitioning from University Guest Speaking to Paid Keynotes 1400 Nathan asks Jamie to explain his path to landing paid speaking engagements, and Jamie shares how doing guest lectures at universities provided the foundation for building paid thought leadership.
The First Paid Speaking Gig and the Role of Book Publishing 1511 Jamie explains his first $5,000 gig and educates listeners that speaking is almost always ancillary revenue rather than a primary business, emphasizing the necessity of publishing a book.
Establishing Authority Through Book Publishing and Executive Leadership 4511 Nathan demonstrates knowledge of speaker fees and book sales figures from previous guests, while Jamie outlines industry pricing tiers and contextualizes average book sales.
Mid-Roll Promotion: GoPro Giveaway and Episode Teasers 1200 Nathan delivers a mid-roll giveaway promotion before running through the standard Famous Five rapid-fire questions in a friendly, conversational tone.

Statements from this episode (7)

Insight
Turner: Trump is a marketing machine who builds awareness through provocation
“Basically Donald Trump is a marketing machine, and what he's trying to do right now is build, ah, awareness for his brand and continue to do that, and he's doing it by rubbing a few people raw.”
Jamie Turner Mar 1, 2016 ▶ 2:57
Insight
Turner: Guest Lecturing at Universities Creates Credibility for Paid Speaking
“What I started out doing was I reached out to local universities and said, hey, can I come in and do a guest speaking gig? Professors are typically going, great, let me have you come in because it relieves me of the burden. Yeah, you know the drill. I mean, th…”
Jamie Turner Mar 1, 2016 ▶ 4:54
Insight
Turner: Speaking Is Ancillary Revenue for Vast Majority of Speakers
“If you think that you're going to get rich as a speaker, that's actually not true. Speaking is ancillary revenue for my main business. There are very, very few people who can actually make it just as speakers. Typically, They're extremely famous. Seth Godin co…”
Jamie Turner Mar 1, 2016 ▶ 6:07
Insight
Turner: Paid Speakers Must Author a Book to Establish Authority
“Truth be told, to get paid as a speaker, you really kind of have to have a book. I don't care if it's self-published. I don't care if it's published by a mainstream publisher like my books are, but the bottom line is you really kind of have to have that author…”
Jamie Turner Mar 1, 2016 ▶ 7:40
Disclosure
Turner: Speaking generates over $100,000 annually, about 25% of total revenue
“Oh, I've definitely done more than a 100,000 dollars on an annual basis. It probably makes up, however, and you know, and this is a big, however, it makes a probably about 25% of my total revenue.”
Jamie Turner Mar 1, 2016 ▶ 12:02
Assertion Partly supported
Turner: The typical business book sells 4,000 copies
“So the typical business book sells 4000 copies. That's an honest figure. 4000 copies.”
Jamie Turner Mar 1, 2016 ▶ 12:41
Opinion
Turner: Tony Robbins is a business thought leader, not a motivational speaker
“Believe it or not, it's Tony Robbins. The guy is brilliant. I know sometimes people think of him as a motivational speaker. That's inaccurate. He is a business thought leader, and if you aren't into Tony Robbins, he teaches you ways to think about life, think …”
Jamie Turner Mar 1, 2016 ▶ 14:13
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