Jamie Turner analyzes Donald Trump's media and political strategy as a branding and marketing mechanism during a conversation with Nathan Latka.
Insight
Turner: Paid Speakers Must Author a Book to Establish Authority
“Truth be told, to get paid as a speaker, you really kind of have to have a book. I don't care if it's self-published. I don't care if it's published by a mainstream publisher like my books are, but the bottom line is you really kind of have to have that author…”
Insight
Turner: Speaking Is Ancillary Revenue for Vast Majority of Speakers
“If you think that you're going to get rich as a speaker, that's actually not true. Speaking is ancillary revenue for my main business. There are very, very few people who can actually make it just as speakers. Typically, They're extremely famous. Seth Godin co…”
Assertion Partly supported
Turner: The typical business book sells 4,000 copies
“So the typical business book sells 4000 copies. That's an honest figure. 4000 copies.”
Opinion
Turner: Tony Robbins is a business thought leader, not a motivational speaker
“Believe it or not, it's Tony Robbins. The guy is brilliant. I know sometimes people think of him as a motivational speaker. That's inaccurate. He is a business thought leader, and if you aren't into Tony Robbins, he teaches you ways to think about life, think …”
Insight
Turner: Guest Lecturing at Universities Creates Credibility for Paid Speaking
“What I started out doing was I reached out to local universities and said, hey, can I come in and do a guest speaking gig? Professors are typically going, great, let me have you come in because it relieves me of the burden. Yeah, you know the drill. I mean, th…”
Disclosure
Turner: Speaking generates over $100,000 annually, about 25% of total revenue
“Oh, I've definitely done more than a 100,000 dollars on an annual basis. It probably makes up, however, and you know, and this is a big, however, it makes a probably about 25% of my total revenue.”