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Turner: Guest Lecturing at Universities Creates Credibility for Paid Speaking

Jamie Turner · Genius Way to Go From Freelance to $100k/Year with Jamie Turner of Sixty Marketer Episode 22 · Mar 1, 2016 · at 4:54

Jamie Turner, author and founder of 60 Second Marketer, explains his strategy for breaking into paid keynote speaking by starting with university guest lectures.

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“What I started out doing was I reached out to local universities and said, hey, can I come in and do a guest speaking gig? Professors are typically going, great, let me have you come in because it relieves me of the burden. Yeah, you know the drill. I mean, they're up there every single day. So that was my starting point, and then I just built up from there. So I started out with universities, then I would go to trade show, trade organizations, and I would say, hey, I'm speaking down at Emory University or the University of Georgia.”

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