Mar 11, 2019 · 21m · top-founders
1325 Secrets Old Media Brands are using to compete with Facebook
gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions
Media strategist Elizabeth Osder joins host Nathan Latka to break down modern revenue, technology, and monetization playbooks that legacy publishers and B2B brands use to thrive amid tech platform dominance.
How this conversation actually went
Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 30.2% of the talking time here. How this is scored →
speaking balance: gold is Nathan, purple is the guest (3 minute bins)
Elizabeth directly rejects Latka's assertion that local TV apps are useless, explaining their vital utility during local emergencies and why the underlying business remains robust.
Hardest push from Nathan ▶ 9:56 Latka advising media companies to shut down immediatelyLatka forcefully challenges the validity of local media apps, citing near-zero recurring engagement rates and stating he would advise them to shut down.
Biggest teaching moment ▶ 12:32 Elizabeth on media companies demanding equity over free softwareElizabeth explains how legacy media brands foolishly trade valuable brand equity for free software trials instead of demanding cap-table equity in tech startups.
Nathan holds their own ▶ 15:16 Latka revealing his 10k/month B2B data monetization modelLatka demonstrates deep industry execution by explaining how he monetizes print media strictly as an add-on to a high-margin 10,000 dollar per month software database.
the scores for every segment, with the reasoning behind each
| Chapter | Topic | Nathan as informed peer | Guest teaching | Guest disagreement | Nathan pushing back | Why |
|---|---|---|---|---|---|---|
| Introducing Elizabeth Osder and Media Platform Consulting | 4 | 3 | 2 | 4 | Latka introduces Elizabeth and cuts through vague consulting buzzwords to understand her exact role between her agency and Lacana. He actively guides the conversation away from general agency minutia to specific platform strategy. | |
| Monetizing Local Television Networks and Recommendation Engines | 5 | 5 | 3 | 6 | Latka challenges Elizabeth on why broadcast television networks need their own digital web and mobile footprints when users can consume content directly through Facebook feeds. Elizabeth clarifies how Lacana unites fragmented local stations into a unified network. | |
| Transitioning from Social Media Scale to Direct Paid Support | 4 | 6 | 2 | 4 | Elizabeth educates Latka on the strategic shift from raw social media scale to building high-value, direct relationships with paying super-fans. Latka pushes for concrete tactical details on how small local operations collect revenue. | |
| High-Touch Thought Leadership and the Debate Over Local Apps | 6 | 6 | 5 | 7 | Latka delivers a strong challenge, arguing local station apps have zero engagement and should simply be shut down. Elizabeth pushes back firmly, explaining local utility during emergencies and detailing how legacy brands should negotiate cap-table equity from tech partners. | |
| Turnaround Strategy for Print Media and B2B Data Bundles | 7 | 3 | 2 | 3 | Discussing the bankruptcy of Success Magazine, Latka demonstrates his own successful media model by detailing how he bundles a physical magazine with a high-ticket 10k dollar per month SaaS database. Elizabeth praises the B2B information services approach. | |
| Analyzing Sustainable Business Models: Bloomberg and Skift | 5 | 6 | 2 | 4 | Elizabeth breaks down sustainable modern media operations, pointing out that Bloomberg treats news as top-of-funnel marketing for terminals and Skift monetizes through research and conferences. Latka probes the mechanics of these monetization flywheels. |