Elizabeth Osder

Principal & Founder, The Osder Group · 1 appearance on the record.

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founderexecutivejournalistacademicoperatorosdergroup.com ↗

Elizabeth Osder is a digital media strategist who helped launch The New York Times on the Web and held leadership roles including Head of Revenue at LAKANA. A founding board member of the Online News Association, she advises publishers and media enterprises on audience development, digital platforms, and revenue models.

7statements → 2claims → 1claims resolved → 4/5average certainty → 2/5average debate potential → ≈4.0/5argument clarity, estimated →

0 supported 1 partly supported 0 contradicted 1 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 2 opinions · 3 insights · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 1 is resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Elizabeth argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Elizabeth Osder on measured tape to publish a rate. This says nothing about how they speak.

What they said7 Episodes1

Everything Elizabeth Osder said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Osder: Local news remains a great business due to emergency utility

“When there's a tornado coming, people do turn to their local news. There's a lot of reasons why they exist, and they're in great shape, and that's a great business”

Elizabeth Osder Mar 11, 2019 ▶ 10:48 1325 Secrets Old Media Brands are using to compete with Facebook

Insight

Osder: Monetizing loyal audiences directly generates more revenue than chasing commoditized scale

“You can build a better pile of dollars by engaging closely with your most loyal listeners and readers than you could with just having, competing in the commodity of everybody's a portal, everybody is everything.”

Elizabeth Osder Mar 11, 2019 ▶ 6:40 1325 Secrets Old Media Brands are using to compete with Facebook

Assertion Not checkable as stated

Osder: Tribune's AOL investment funded 20 years of company innovation

“You know, 20 years ago, the Tribune invested in AOL, and that funded, you know, 20 years of innovation for the Tribune company until that money ran out. And they caved.”

Elizabeth Osder Mar 11, 2019 ▶ 11:44 1325 Secrets Old Media Brands are using to compete with Facebook

Insight

Osder: Print magazines now serve as value-adds for B2B data services

“No, but the thing is, is if you look at B to B business models where you used to pay for something, that's much better than the B to C where you know, the advertising, you know the content and advertising model isn't there. You need to have something that's hi…”

Elizabeth Osder Mar 11, 2019 ▶ 15:37 1325 Secrets Old Media Brands are using to compete with Facebook

Opinion

Osder: Bloomberg's entire media operation is a marketing spend

“I would say at Bloomberg, all of their media is a marketing spend.”

Elizabeth Osder Mar 11, 2019 ▶ 17:57 1325 Secrets Old Media Brands are using to compete with Facebook

Insight

Osder: Media works by surrounding free daily content with high-ticket paid products

“That's the model that works, which is you surround Current awareness daily information, like an interview we have today, with stuff that people have to pay for, that they want to get closer to the brand.”

Elizabeth Osder Mar 11, 2019 ▶ 18:43 1325 Secrets Old Media Brands are using to compete with Facebook

Assertion Partly supported

Osder: Lacana powers 80% of local broadcast market and 150M unique users

“When you're underlying 80% of the local broadcast market, when you have almost a hundred and fifty million unique users on your platform, how do you take that and build an audience network where you can work across all those sites and companies to share conten…”

Elizabeth Osder Mar 11, 2019 ▶ 3:39 1325 Secrets Old Media Brands are using to compete with Facebook

Appearances (1)

Episode	Date	Speaking time
1325 Secrets Old Media Brands are using to compete with Facebook	Mar 11, 2019	12m

Elizabeth Osder

The record, in short

How they sound: not measured why? →

Appearances (1)

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