Osder: Print magazines now serve as value-adds for B2B data services
Elizabeth Osder · 1325 Secrets Old Media Brands are using to compete with Facebook · Mar 11, 2019 · at 15:37
Media strategist Elizabeth Osder explains why consumer ad-supported publishing is struggling and how media formats succeed when paired with high-value B2B research databases.
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“No, but the thing is, is if you look at B to B business models where you used to pay for something, that's much better than the B to C where you know, the advertising, you know the content and advertising model isn't there. You need to have something that's higher order to get people to pay for. So a research product is damn good. A magazine is now a value add to a data service.”
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