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Levi Morehouse

President, Aiwyn · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveoperator

Levi Morehouse founded and scaled Ceterus, an automated bookkeeping and financial reporting SaaS platform for small businesses and franchise operators. He later founded the AI tax platform Taxa, which was acquired by accounting software company Aiwyn, where he serves as President.

9statements → 7claims → 1claims resolved → 3.89/5average certainty → 1.11/5average debate potential → 8said about them ↓

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 1 disclosure · 1 what if · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Levi argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Ceterus closed its Series A in May 2016 after eight years
“We actually just closed a series A back in May. So we have taken capital, but we kind of went this strange, I'm like the oldest startup in the world.”
Levi Morehouse Sep 18, 2016 ▶ 5:41 EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Levi Morehouse on measured tape to publish a rate. This says nothing about how they speak.

Everything Levi Morehouse said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

What-if
Raising capital in 2008 would have caused Ceterus to fail
“If I would have raised money and tried it in 2008 or 2009, it would have been an epic failure because what I would have thought the customer needed Would not have fit the mark.”
Levi Morehouse Sep 18, 2016 ▶ 6:26 EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse
Assertion Not checkable as stated
Ceterus operates with net negative revenue churn and sub-1% logo churn
“So our churn is actually net negative, and it's on a, but on an actual unit basis, it's less than one percent, significantly less than one percent. So most customers have not left.”
Levi Morehouse Sep 18, 2016 ▶ 9:56 EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse
Assertion Not checkable as stated
Ceterus generated $2.2M in total revenue in 2015
“2.2 million.”
Levi Morehouse Sep 18, 2016 ▶ 2:58 EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse
Assertion Not checkable as stated
Ceterus reached seven figures bootstrapped before pivoting to SaaS in 2015
“So we initially from 2008 through 2014, we were an outsource service business purely bootstrapped did not raise any capital as myself and built it to a nice business. You know, doing seven figures over, over seven figures and doing okay to really scale and gro…”
Levi Morehouse Sep 18, 2016 ▶ 5:13 EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse
Assertion Not checkable as stated
Ceterus generates approximately $13,000 in average revenue per user
“Yeah, it's around 13,000 right now. Annual, annual basis.”
Levi Morehouse Sep 18, 2016 ▶ 8:49 EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse
Assertion Not checkable as stated
Ceterus grows MRR at just under 10% month over month
“It's close to 10. That's kind of always what I'm targeting. I think we're just slightly below that.”
Levi Morehouse Sep 18, 2016 ▶ 12:08 EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse
Assertion Not checkable as stated
Ceterus estimates customer lifetime value between $45,000 and $50,000
“Lifetime's around 45 to 50,000.”
Levi Morehouse Sep 18, 2016 ▶ 13:07 EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse
Disclosure
Ceterus targets a customer acquisition cost payback period of one year
“So if I, yeah, if my ACV is 13,000, if that's how much I'm going to bill a customer their first year, I kind of like to keep my acquisition costs at or below that.”
Levi Morehouse Sep 18, 2016 ▶ 13:28 EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse
Assertion Supported
Ceterus closed its Series A in May 2016 after eight years
“We actually just closed a series A back in May. So we have taken capital, but we kind of went this strange, I'm like the oldest startup in the world.”
Levi Morehouse Sep 18, 2016 ▶ 5:41 EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

The other half of the tape: Levi Morehouse's own voice is left out of every number here. Other people bring the name up 8 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 8

Every mention by year

tap a year for its mentions
00315220162017episodesmentions
01220162017episodes it came up in
001.513220162017episodesmentions per episode
2017 3 mentions in 1 episode
2016 5 mentions in 2 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Moreh Sep 18, 2016 8m
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