Ceterus estimates customer lifetime value between $45,000 and $50,000
Levi Morehouse · EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse · Sep 18, 2016 · at 13:07
Levi Morehouse, CEO of Ceterus, discusses the company's unit economics and customer retention metrics with Nathan Latka.
0:00 / 0:02exact quote · 2.5s
720p mp4 · rendered on demand · StarZero watermark
“Lifetime's around 45 to 50,000.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Levi Morehouse
Raising capital in 2008 would have caused Ceterus to fail
“If I would have raised money and tried it in 2008 or 2009, it would have been an epic failure because what I would have thought the customer needed Would not have fit the mark.”
Ceterus operates with net negative revenue churn and sub-1% logo churn
“So our churn is actually net negative, and it's on a, but on an actual unit basis, it's less than one percent, significantly less than one percent. So most customers have not left.”
Ceterus reached seven figures bootstrapped before pivoting to SaaS in 2015
“So we initially from 2008 through 2014, we were an outsource service business purely bootstrapped did not raise any capital as myself and built it to a nice business. You know, doing seven figures over, over seven figures and doing okay to really scale and gro…”