Jordan Hale

Founder, The Radical Brand Lab · 1 appearance on the record.

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Jordan Hayles is a comedic writer, entrepreneur, and brand strategist who founded The Radical Brand Lab. She previously co-created writing programs, including The Story Detectives and the 14-Day Writing Challenge.

7statements → 2claims → 0claims resolved → 3.86/5average certainty → 1.14/5average debate potential →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said7 Episodes1

Everything Jordan Hale said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Jordan Hale: Doing comedy requires a willingness to be mean

“I think that's a part of comedies. You have to be willing to be mean.”

Jordan Hale Sep 17, 2016 ▶ 11:34 EP 420: $70k 2015, $100k 2016 Infoproduct for Writers with Jordan Hayles

Disclosure

14-Day Writing Challenge costs $325; VIP circle costs $1,275

“Once we determine where they are, they will either go into a 14 day writing challenge at a three 25 price point. Or they will go into our VIP live editing circle at a 1275 price point.”

Jordan Hale Sep 17, 2016 ▶ 3:38 EP 420: $70k 2015, $100k 2016 Infoproduct for Writers with Jordan Hayles

Disclosure

The Story Detectives targets $100K in total revenue for 2016

“Our total revenue goal for 2016 is just to hit the 100 K mark.”

Jordan Hale Sep 17, 2016 ▶ 5:59 EP 420: $70k 2015, $100k 2016 Infoproduct for Writers with Jordan Hayles

Assertion Not checkable as stated

Jordan Hale earned between $70K and $80K solo in 2015

“2015, this project did not exist, but I have done work on my own, so it would vary for 2015, I did between 70 to 80 K.”

Jordan Hale Sep 17, 2016 ▶ 6:21 EP 420: $70k 2015, $100k 2016 Infoproduct for Writers with Jordan Hayles

Disclosure

14-Day Writing Challenge has exactly 15 paying customers

“We have had in total, 15 folks give us credit card numbers.”

Jordan Hale Sep 17, 2016 ▶ 7:11 EP 420: $70k 2015, $100k 2016 Infoproduct for Writers with Jordan Hayles

Assertion Not checkable as stated

Jordan Hale's core subscriber list maintains a 30% open rate

“They are opening at least at a 30% rate every time we send out an email.”

Jordan Hale Sep 17, 2016 ▶ 8:02 EP 420: $70k 2015, $100k 2016 Infoproduct for Writers with Jordan Hayles

Disclosure

Founders split revenue equally between business reinvestment and themselves

“We're actually gonna split it thirty-thirty-thirty, well, not thirty-thirty-thirty, but divided into three because we have a third to go back to the business, and then we each will split the rest.”

Jordan Hale Sep 17, 2016 ▶ 8:40 EP 420: $70k 2015, $100k 2016 Infoproduct for Writers with Jordan Hayles

Appearances (1)

Episode	Date	Speaking time
EP 420: $70k 2015, $100k 2016 Infoproduct for Writers with Jordan Hayles	Sep 17, 2016	7m

Jordan Hale

Appearances (1)

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