Insight
Scudamore: 1-on-1 mentor chats beat formal advisory boards
“I don't, I used to, I had a board of advisors, a lot of smart people, but I found that it was, I'm better getting one-on-one advice from a lot of different mentors. And I find that just reaching out to someone, getting a conversation one-on-one is more effecti…”
Assertion Not publicly verifiable
Scudamore: O2E Brands does $365M in revenue across four franchise brands
“We will finish this year at about three hundred and twelve million. We're almost done the year. We are as four combined brands, three hundred and sixty five million in revenue and on track to a billion.”
Insight
Brian Scudamore says multi-concept franchising failed as operators lost focus
“With you move me, we launched overnight with 25 franchise partners. They were all one 800 got junk franchise partners who were ready for more. Why it failed, more than half of them are now gone from you move me and still running one 800 got junk is you've got …”
Insight
Brian Scudamore targets unprofessionalized, fragmented home services for new franchise brands
“I find industries that are fragmented, mom and pop, that don't have professionalization yet, or, and haven't taken over the world and in home services in that space.”
Prediction Open · timeframe Jan 2025
Scudamore: 1-800-GOT-JUNK Will Reach $1 Billion on Its Own
“We know that one 800 got junk on its own will get to a billion.”
Prediction Open · timeframe Jan 2025
Brian Scudamore predicts WOW 1 DAY PAINTING will eclipse 1-800-GOT-JUNK
“I know for sure. Wow. One day painting will one day be bigger than one, 800 got junk just because the market is bigger.”
Insight
Scudamore: Cross-selling during moves fails because customers are overwhelmed
“You're probably busy and stressed and focused just on the move. And you don't necessarily want to start to think about something else. And we find when we try and pitch customers on it, they're not ready. It's not like a Netflix, hey, people who watch this als…”
Assertion Not checkable as stated
Brian Scudamore fired all 11 employees in 1994 to restart his company
“And so the time in 1994 or five years into the business, one of the stories in the book, I fired my entire company, 11 employees. One bad apple spoils a whole bunch. I had nine bad apples and I just said, I'm going to start again. Going from five trucks down t…”
Disclosure
Scudamore: O2E Brands will always remain private and never IPO
“Still private. Absolutely. Always will be. What's motivating me is, is growth, not money. So I'm not looking to sell the company, take it public.”
Disclosure
Brian Scudamore runs his business exclusively on an iPhone without computers
“My iPhone is everything to me. I don't use a laptop. I don't use a desktop. That's my one device. I don't use an iPad.”
Assertion Not checkable as stated
Brian Scudamore fired his entire 11-person company in 1994
“In 1994, I fired my staff of 11 because I had the, my entire company, because I had the wrong people.”
Assertion Not checkable as stated
Scudamore: 1-800-GOT-JUNK franchise partners target 18% to 22% bottom-line margins
“So our franchise partners for one, 800 got junk would target between 18 and 22% to their bottom line.”
Assertion Partly supported
Scudamore: 1-800-GOT-JUNK operates in every major metro across Canada, US, Australia
“The three hundred and twelve million, that's across Canada, the United States and Australia. We are in every major Metro in all three countries.”
Assertion Contradicted
Scudamore: Shack Shine franchises require at least $25,000 liquid capital
“Yeah, we say that someone to start a Shaq shine franchise needs a minimum, 25,000 in liquid capital.”
Assertion Supported
Scudamore: O2E takes an 8% royalty on Shack Shine and 1-800-GOT-JUNK
“So we take an eight percent royalty with Shaq shine, just like we do with one, 800 got jumps.”
Assertion Not checkable as stated
Scudamore: 1-800-GOT-JUNK Is Growing at 22% Annually
“It's growing at 22% per year.”
Prediction Not checkable as stated
Brian Scudamore aims for Shack Shine to hit $9 million in revenue
“Shaq Shine is we're on the shine for nine. We call it trying to get to nine million this year, but it will also hit a tipping point probably next year where the momentum starts to kick in its favor.”
Assertion Not checkable as stated
Scudamore: WOW 1 DAY PAINTING is nearing $30 million in revenue
“Wow One Day is just scaring thirty million in revenue.”
Assertion Not checkable as stated
Scudamore: You Move Me generates nearly $22 million in revenue
“YouMoveMe is 20, almost twenty-two million.”
Assertion Partly supported
Scudamore: O2E Brands generated $250M in system-wide revenue in 2015
“2015 last year was two hundred and fifty million.”
Assertion Supported
Scudamore: 1-800-GOT-JUNK franchisees average over $1M in annual revenue
“Yeah, so when one 800 got junk, we're now over a million. In our smaller brands, we're, it depends on the brand, but Shaq shines new, and they're, the average owner there is, is more like 200,000 in revenue, but in a few years time, I'm sure that growth will b…”
Disclosure
Scudamore: O2E Brands raised no outside capital, scaling through franchise fees
“I didn't. Franchising is my way. Yeah. Franchising has been my way of raising money. It's other people's money where they pay a fee to join our system.”
Assertion Not checkable as stated
Scudamore: O2E Brands receives private equity acquisition emails daily
“I get called all the time. I mean, we get private equity emails, I think on a daily basis.”
Prediction Not checkable as stated
Scudamore: O2E Brands is building toward a billion-dollar global brand
“We're building a billion dollars globally admired brand. And if I sell to someone, I lose control of that exciting vision and I give up too soon.”
