The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Facebook native video generates four to six times higher reach than links
“The reach on those assets compared to things like links and photos are absolutely, you know, four, five, six times higher.”
NowThis replaces two-shot interviews with direct-to-camera video op-eds
“What we do is we kind of think of it more as a video op-ed style where our interviewer is not in frame. The questions are not vocalized or heard over the audio over the audio and the video. And you know, we shoot right to the subjects, you know, very close up …”
NowThis produces volume-agnostic videos for muted mobile social media feeds
“We definitely use text on screen and The primary point of that is to make sure that our videos are what we call volume agnostic. So, you know, you can enjoy them with the sound off and totally get the full context of the piece. But you're clicking in and liste…”
Firestone: Boom! spends $15K-$20K daily on advertising, 90% on Facebook
“So we spend about 15 to 20,000 dollars a day on advertising, 90% on Facebook, but we also use Instagram, Pinterest, and Google.”
Firestone: One $1,000 daily ad set outperforms twenty-five $15 ad sets
“Bigger target groups at this kind of scale work better, so an ad set where you're spending a thousand dollars a day on one targeting is gonna work better than 25 ad sets where you're spending 15 dollars a day”
Zimmerman: Facebook ads do not convert directly to $997 course
“We are not finding a huge conversion to the nine 97 directly from a Facebook ad per se, but we send them to one of our smaller eBooks and build and take them through this.”
Kneuper: Heavy Facebook ad spend drives subsequent Google search volume
“Once you start spending a lot of money on, on Facebook, driving traffic to your website, growing your brand, then your Google ad spend will start to grow as well because then people are starting to search for your product and search for your terms and they sta…”
Luna strictly shuts down any Facebook ad exceeding a $2 conversion cost
“If any ad would go over two dollars a conversion, I actually, I would turn the ad off and then put a new one up. I would adjust like change the graphic or change the copy.”
Torres: Arcads relies most on Meta ads made with its own tool
“The first one and the most important one is like actually paid ads. We use our own tool to promote our tool. So we do some paid ads on Meta to like basically show what the tool can do and We just prove it works by using it, right?”
Lemlist spin-off product born from a Facebook group discussion generates $2M ARR
“The first one is creating a whole product, generating today two million dollars in annual recurring revenue, just based on a community discussion that we had within our Facebook group, within the community that we built.”
AdGreetz Deploys Video Ads Across 100 US Streaming Channels
“Well, we deploy to 26 channels, which are Facebook and Google and email and app and everything that people have been doing for a while. But the latest twist is in the US, we're now doing this on a hundred streaming channels.”
Paré: Google ads outperformed Facebook retargeting for DashThis customer acquisition
“Mainly Google. We did a lot of Facebook earlier, like retargeting and stuff like that, but it didn't work out as much as Google did, so.”
Hedges: Facebook ad targeting struggles with niche B2B verticals compared to B2C
“I'm finding that with Facebook, even with some advanced targeting, it's a little difficult because, you know, we're finding that we need to be a little more vertical specific. You know, our app is customized for over 30 verticals, but it's hard to pinpoint ver…”
AIMI Social acquired over 300 customers in 72 hours via pre-launch group
“We put on over 300 people within 72 hours, 300 customers within 72 hours using a prelaunch strategy.
for, so four months before we launched Amy social in January of this year, we drove people into a Facebook group and we promoted the value of the product and …”
Premise CEO: Early enterprise customers increased contract spend by 500%
“These customers would spend on the average when we first signed them up somewhere between 5200 K. But that, you know, once we got through that initial year and proved out the business, and people got addicted to the data, they got addicted to the insights we w…”
AX Semantics spends roughly €250k annually on paid ads
“I wouldn't know on a monthly basis, but I can tell you that it's a probably 250 K I'm talking euros. Yeah. So at 10, 15%. Yeah. 250 K a year.”
Human Proof Designs has 31K email subscribers and 11K Facebook members
“Well, we have a total of about 31,000 people on our email list that are active. And we also have a Facebook group with about 11,000 people in our private Facebook group.”
FlyPlugins pays just $5 to $6 to acquire customers via Facebook ads
“To get a customer right now, I think we're probably paying, I don't know, Five, six bucks. I mean, cause it's like, it's all Facebook, you know, Facebook ads.”
Campos: Facebook internal calendar tools inspired the founding of Woven
“There was a tool that we had at Facebook called the meeting tool and eventually became the calendar tool. And the innards of that were ultimately what inspired Woven.”
Animoto spends approximately $1 million per month on paid advertising
“Oh, yeah, yeah. Probably yeah, it's probably around, it's probably up there, around there, and we're trying all sorts of different channels”
Hollinger: Visitor Queue Has a Customer Acquisition Cost Around $500
“We have a CAC of about 500 and AdWords plays, plays nicely into that, and so does Facebook and our current channels.”
Joost de Valk: Consulted on SEO for eBay, Facebook, and The Guardian
“I was working for some of the biggest brands on the planet. I've done SEO for eBay, the guardian, Facebook. So I let the migration from guardian co UK to the guardian.com.”
Intellisphere finds Facebook ads more cost-effective than long-tail Google
“We've found Facebook to be a little bit more effective, cost effective than the Google long tail.”
Wimi sees a roughly 12-month CAC payback on paid marketing
“Yeah, it's about 12 month payback, yeah.”
Parrot QA spends roughly $1,000 per customer acquired via Facebook ads
“Facebook largely is the acquisition channel. It cost me about a thousand dollars to acquire a customer on Facebook.”
Growth Marketing Conference budgets $35,000 for 2019 digital ad spend
“So I think PPC would be around 20 K this year and Facebook ads will be maybe 15.”
Paid Ads Cannot Justify Mailtag's $7 Monthly Subscription Price
“We tried running a few digital ad campaigns like a Google AdWords or Facebook in the past, but that, that's been not much efficient, and it doesn't justify the seven dollar per month cost to acquire the user because the conversion to the different sort of an a…”
Vandenberg: Facebook is Chili Piper's largest customer with hundreds of reps
“Right now our biggest customer is probably Facebook. There are hundreds of reps on our app.”
Latka: Heyo peaked at $90K monthly before selling due to 7% churn
“My first company, Heyo, it was a drag and drop for Facebook apps. Every Tuesday morning, we knew that we were going to have something broken because that night Facebook release, that's when they did the release. And eventually we topped out about 80, 90 grand …”
Latka: Tying Heyo's pricing to captured leads immediately spiked revenue
“In Halo's case, the customers who kept paying the longest were those who captured the most leads through our Facebook contests. So we started to tie pricing to the number of leads collected and immediately saw a revenue spike.”
Dorfbauer: Facebook uses Usersnap to build Internet.org across languages
“Facebook, for example, is using it to build the internet.org in different languages.”
Hubstaff failed to scale paid ads despite hiring five consultants
“We've tried everything. It seems like we've tried everything. I've tried about five different consultants. We've tried Facebook. We've tried AdWords and you know, it's not like things are terrible. It's just their channel. We have not been able to scale anythi…”
Kakkar: RankWatch pays $1,100 to $1,200 per customer acquired via Facebook
“We end up paying around 11, 1200 dollars to acquire, which is quite high, I feel. Because our other means of acquisition are really low. Like the cost is really low over there.”
Lemieux: Attentive.ly raised too little money to withstand platform API changes
“One of them is we raised too little money. And when we had a, you know, six month period where MailChimp changed their API and Facebook completely where you're at their API and full content, like every tool that we used that sucked up all our dev resources, an…”
ShareThru generated hundreds of thousands in revenue before incorporating
“Yeah, we probably generated a few 100,000 in revenue before we incorporated and put it all back into business to fund it originally.”
Stevenson: Chatmatic has connected bots to about 44,000 fan pages
“The good news is, you know, we're right now with 2000 ish customers, somewhere around that that, not that line. We've had bots connected to, I believe right now about 44,000 fan pages.”
Blachman: Facebook is Tophatter's largest and most efficient acquisition channel
“So our biggest channel is Facebook. Because again, what we do is a hundred percent mobile and Facebook is the best, most efficient channel to acquire users for us.”
Lugacci: Paymo completely avoids advertising on Facebook
“Yeah, we don't advertise on Facebook at all.”
daPulse Built a Proprietary BI Tool for Campaign-Level ROI Tracking
“We developed our own BI tool that is called Big Brain. Big Brain, yeah, it's like a really good name for a BI system. I like it. And it has every cent we spend, and every cent that goes in, we hook up to the API of Facebook and Google, and really, we know on t…”
Serpstat cut Google ad spend by 80% using proprietary web analytics
“We spent near 10,000 dollars per month to Google AdWords, and then we created very interesting system for web analytics and we cut 80% of our spends. So we spent right now only 2000 dollars per month and save this almost everything that we got from the Google …”
March: Some Conversocial clients have 200 to 300 agents dedicated to social care
“Some of our customers do have that many customers, that many agents just doing customer service through Facebook and Twitter, like not even considering the rest of the contact center.”
Mori spends roughly $50,000 monthly on paid social media ads
“I think last month it was around 50,000 dollars, I would say. A large portion of that is on social media advertising. Facebook and Instagram are where we're particularly strong”
Wille: Klipfolio spends roughly $120k monthly on digital advertising
“So we've upped it to about a 120,000 per month.”
The Muse serves over 600 companies including Facebook, Slack, and HBO
“And then on the other side, we have over 600 companies From Facebook, Dropbox, Slack, to HBO, Goldman Sachs, Marriott businesses large and small, and we help them with hiring and employer branding.”
Detectify co-founders hacked Google, Facebook, and Dropbox before starting company
“My co-founders that are some really, some of the world's best white hat hackers, they have more or less, as part of this responsible disclosure scene, they have hacked, you know, Google and Facebook and Dropbox. They hacked Facebook with the help of Dropbox, e…”
Ozen: Vistar Media takes zero inventory risk through real-time buying
“We don't actually really ever have risk on the inventory because the system is a real time system. So with other media like Google and Facebook where you have real time buying of ad inventory, our system operates the same way. So we don't actually buy it up fr…”