| 1,900% | “1900%” | Menker: Basic food prices surged up to 1900 percent globally since 2020 | Sara Menker | Dec 8, 2022 | Supported |
| 1,200% | “1200%” | Kilgore: Mainstream beauty products carry at least a 1,200% retail markup | Marcia Kilgore | Jun 19, 2025 | Contradicted |
| 1,100% | “1100%” | OtterBox revenue exploded from $5M to $575M over five years | Curt Richardson | Dec 2, 2019 | Partly supported |
| 700% | “700%” | Menker: Basic food prices surged up to 1900 percent globally since 2020 | Sara Menker | Dec 8, 2022 | Supported |
| 500% | “500%” | Vincent Kitirattragarn invested in MìLà in 2021 before joining in 2022 | Vincent Kitirattragarn | Nov 2, 2023 | — |
| 400% | “400%” | Dang Foods' container costs surged from $5,000 to $22,000 in one month | Andrew Kitirattragarn | Nov 2, 2023 | — |
| 400% | “400%” | Creelman: Spindrift saw a 200% to 400% sales lift during initial lockdowns | Bill Creelman | Jun 27, 2020 | — |
| 400% | “400%” | Puddicombe: Headspace B2B inbound inquiries surged over 400% during lockdown | Andy Puddicombe | May 30, 2020 | — |
| 300% | “300%” | EB and Co. Wholesale Orders Grew Over 300% in 2024 | Emily Bordner | Aug 28, 2025 | — |
| 300% | “300%” | Cocoa commodity prices surged 300 percent over the past eight months | Kenesha Lewis | May 29, 2025 | Contradicted |
| 300% | “300%” | SmartSweets offered retailers a 300% ring increase over traditional candy | Tara Bosch | Aug 5, 2024 | — |
| 300% | “300%” | Smart: Not Just Co saw 300% sales lift from first Target promotion | Catherine Smart | May 16, 2024 | — |
| 300% | “300%” | Menker: Basic food prices surged up to 1900 percent globally since 2020 | Sara Menker | Dec 8, 2022 | Supported |
| 300% | “300%” | Holmes: Springfree Trampoline saw a 300% demand surge during COVID lockdowns. | Steve Holmes | May 9, 2020 | — |
| 300% | “300%” | Walker: Walker & Company grew 200-300% in year one and 200% in year two | Tristan Walker | Sep 30, 2019 | — |
| 297% | “297%” | Radenbaugh: Rad Power Bikes saw sales spike 297% in April 2020 | Mike Radenbaugh | Sep 7, 2020 | — |
| 250% | “250%” | Foster: T is for Taught is cash-flow positive, pacing for seven figures | Megan Foster | Jul 31, 2025 | — |
| 200% | “200%” | Ferriss: Entrepreneurs do not need venture capital or rapid growth to succeed | Tim Ferriss | Aug 28, 2025 | — |
| 200% | “200%” | Walker: Walker & Company grew 200-300% in year one and 200% in year two | Tristan Walker | Sep 30, 2019 | — |
| 175% | “175%” | Menker: Basic food prices surged up to 1900 percent globally since 2020 | Sara Menker | Dec 8, 2022 | Supported |
| 165% | “165%” | Steve Ells: Fast-food industry turnover is typically around 165% | Steve Ells | Nov 9, 2023 | Supported |
| 150% | “150%” | Culture Wine Company Grew 60% Last Year and 150% YTD | Peter Andrews | Jun 25, 2026 | — |
| 100% | “100%” | In 2007, Serena & Lily had zero e-commerce sales across 600-800 stores | Lily Kanter | Aug 3, 2026 | — |
| 100% | “hundred percent” | Toast revenues grew over 100 percent annually from 2015 to 2020 | Aman Narang | Jul 20, 2026 | Partly supported |
| 100% | “hundred percent” | Visram: Plantamica Must Raise Venture Capital Rather Than Bootstrapping | Shazi Visram | Jun 18, 2026 | — |
| 100% | “100%” | UGG co-owner died of a heart attack right before restoring Smith's equity | Brian Smith | Jun 1, 2026 | Supported |
| 100% | “100%” | A $200,000 life insurance settlement enabled Brian Smith to buy back UGG | Brian Smith | Jun 1, 2026 | — |
| 100% | “hundred percent” | Carroll: Tool Club's core differentiator is 100% delivery and pickup | William Carroll | May 14, 2026 | — |
| 100% | “hundred percent” | Gabbert: 100% Commission Salespeople Work for Themselves, Not Their Employer | John Gabbert | May 11, 2026 | — |
| 100% | “hundred percent” | Gabbert: Room & Board transitioned to ESOP via 100% owner financing | John Gabbert | May 11, 2026 | — |
| 100% | “hundred percent” | Lubetzky sold 100% of his KIND stake by December 2024 | Daniel Lubetzky | Apr 20, 2026 | — |
| 100% | “Hundred percent” | Swad retained 100% equity in Wingstop with no outside investors before selling | Antonio Swad | Apr 6, 2026 | — |
| 100% | “hundred percent” | Maple Rue reports 100% repeat order rate from 20 early retailers | Eric Poulain | Apr 2, 2026 | — |
| 100% | “hundred percent” | Schrenko: Achigan Brand grew purely through organic Instagram marketing without paid ads | Josh Schrenko | Feb 19, 2026 | — |
| 100% | “hundred percent” | Graves: Early Cane's Scaled on 15% Subordinated Debt to Protect Equity | Todd Graves | Dec 25, 2025 | — |
| 100% | “hundred percent” | Hale: Backroads remained family-owned without outside investors for 46 years | Tom Hale | Nov 10, 2025 | Supported |
| 100% | “100%” | Ellsworth: Modern soda brands must package in 12-ounce cans, not glass | Allison Ellsworth | Sep 22, 2025 | — |
| 100% | “hundred percent” | Rubin: Willing to work with adversaries but never forgets grudges | Michael Rubin | Jan 27, 2025 | — |
| 100% | “100%” | Spikeball operated entirely direct-to-consumer for its first five years | Chris Ruder | Nov 21, 2024 | — |
| 100% | “hundred percent” | Removing the Option to Retreat Unlocks 100% Focus on Forward Progress | Peter Metcalf | Oct 28, 2024 | — |
| 100% | “hundred percent” | American Giant Could Produce a High-Quality 100% Domestic Cotton T-Shirt for $15 | Bayard Winthrop | Jul 1, 2024 | — |
| 100% | “100%” | Founders should prefer 10% of a cow over 100% of a grape | Arman Oganesyan | Jun 10, 2024 | — |
| 100% | “hundred percent” | Williams owned 100% of Twitter through Obvious Corporation following SXSW 2007 | Ev Williams | May 6, 2024 | — |
| 100% | “hundred percent” | Before Uncle Nearest, 100% of American whiskey brands represented white males | Fawn Weaver | Mar 4, 2024 | — |
| 100% | “hundred percent” | Uncle Nearest achieved 11 consecutive quarters of triple-digit growth | Fawn Weaver | Mar 4, 2024 | — |
| 100% | “100%” | Von Ahn: A CEO's job is entirely dealing with people's problems | Luis von Ahn | Dec 18, 2023 | — |
| 100% | “100%” | Twine: Briogeo relies on EcoCert-approved synthetics to guarantee product shelf life | Nancy Twine | Dec 4, 2023 | — |
| 100% | “hundred percent” | Schulman: Zoës Kitchen had 240+ locations, 100% suburban Sunbelt | Brett Schulman | Nov 27, 2023 | Partly supported |
| 100% | “hundred percent” | Swiss Re study: Waymo eliminated bodily injury claims over 4 million miles | Dmitri Dolgov | Nov 23, 2023 | Supported |
| 100% | “hundred percent” | Hannun: Dandelion Energy customers do not require fossil backup heating | Kathy Hannun | Jun 8, 2023 | — |
| 100% | “hundred percent” | Burch: Moving 100% of Time to Design Transformed the Business | Tory Burch | Jun 5, 2023 | — |
| 100% | “hundred percent” | German factory required Manduka to finance 100% of inventory before shipping | Peter Sterios | Apr 24, 2023 | — |
| 100% | “hundred percent” | Retaining 100% control allowed Woolverton to sell Halo Top without board approval | Justin Woolverton | Apr 17, 2023 | — |
| 100% | “hundred percent” | Silva still owns 100% of Beautyblender and took no outside investment | Rea Ann Silva | Dec 19, 2022 | — |
| 100% | “hundred percent” | Guayakí raised $30 million in 2019 solely to fund direct distribution | Chris Mann | Nov 28, 2022 | — |
| 100% | “100%” | Goodr can achieve profitability solely on its core surplus food fees | Jasmine Crowe-Houston | Nov 24, 2022 | — |
| 100% | “hundred percent” | Friesen: Sunlight theoretically yields two liters of water per square meter hourly | Cody Friesen | Sep 15, 2022 | Supported |
| 100% | “100%” | Jeong: Noom subscriptions can now be canceled online in three clicks | Saeju Jeong | Aug 8, 2022 | Partly supported |
| 100% | “hundred percent” | Baird: BlocPower operates decarbonization partnerships in D.C., Georgia, and California | Donnel Baird | Jul 7, 2022 | — |
| 100% | “100%” | Every Sand Hill Road VC rejected Confinity's early pitches | Max Levchin | Jun 13, 2022 | — |
| 100% | “hundred percent” | Liedtke: FTC rules allow '100% cotton' clothing to contain hidden plastic components | Eric Liedtke | May 16, 2022 | Supported |
| 100% | “hundred percent” | Liedtke: Nearly 100% of clothing brand labels are polyester | Eric Liedtke | May 16, 2022 | — |
| 100% | “hundred percent” | Hendricks: Discovery equity diluted from 100% to 7%, then 4% | John Hendricks | Jan 17, 2022 | — |
| 100% | “hundred percent” | Back to the Roots was first brand with ingredients on the front | Nikhil Arora | Nov 8, 2021 | Partly supported |
| 100% | “hundred percent” | White men founded 100% of commercial whiskey brands before Uncle Nearest | Fawn Weaver | Oct 4, 2021 | — |
| 100% | “hundred percent” | Uncle Nearest achieved 11 consecutive quarters of triple-digit year-over-year revenue growth | Fawn Weaver | Oct 4, 2021 | — |
| 100% | “100%” | Dude Perfect Established a Strict Operating Rule: 100% Authentic Trick Shots | Tyler Toney | Sep 20, 2021 | — |
| 100% | “100%” | Weinman: Lynda.com was 100% bootstrapped without investor funding | Lynda Weinman | Sep 6, 2021 | — |
| 100% | “hundred percent” | Holmes: Springfree kept proprietary rod manufacturing original while moving assembly to China | Steve Holmes | Aug 30, 2021 | — |
| 100% | “hundred percent” | Jovial has fully covered employee health insurance from day one | Carla Bartolucci | Jun 7, 2021 | — |
| 100% | “hundred percent” | Eleven Madison Park Decided to Reopen as 100% Plant-Based | Daniel Humm | May 3, 2021 | — |
| 100% | “hundred percent” | Boxed's newest fulfillment centers are 100% automated using proprietary in-house robotics | Chieh Huang | Feb 22, 2021 | Partly supported |
| 100% | “hundred percent” | Cannon-Brookes says Atlassian remained completely founder-owned with zero funding after eight years | Mike Cannon-Brookes | Feb 8, 2021 | — |
| 100% | “hundred percent” | Hollender: Seventh Generation products tested at 90-95% of mainstream effectiveness | Jeffrey Hollender | Jan 25, 2021 | — |
| 100% | “hundred percent” | All growth since Riot's 2011 acquisition has been self-funded and profitable | Marc Merrill | Dec 14, 2020 | Supported |
| 100% | “hundred percent” | Bossy Cosmetics shifted its supply chain to Italy, China, and Germany | Aishetu Dozie | Oct 8, 2020 | — |
| 100% | “hundred percent” | Constantine: Lush digital sales jumped 200% to 300% during COVID-19 | Mark Constantine | Oct 5, 2020 | Contradicted |
| 100% | “hundred percent” | Abuzeid: Incredible Health charges hospitals volume subscriptions, free for nurses | Dr. Iman Abuzeid | Nov 25, 2020 | — |
| 100% | “hundred percent” | Gil: Fluenz immersion business grew over 100% in 2019 | Sonia Gil | Oct 22, 2020 | — |
| 100% | “hundred percent” | Awotona: Calendly launched completely free because he ran out of money | Tope Awotona | Sep 14, 2020 | — |
| 100% | “hundred percent” | Radenbaugh: Rad Power Bikes grew over 100% annually for five years | Mike Radenbaugh | Sep 7, 2020 | — |
| 100% | “100%” | Briogeo Uses Safe Synthetic Preservatives for a 24-Month Shelf Life | Nancy Twine | Aug 10, 2020 | — |
| 100% | “hundred percent” | Kirban: Zico switched to concentrate after Coca-Cola invested | Michael Kirban | Aug 3, 2020 | Partly supported |
| 100% | “hundred percent” | Lincoln: barre3 is 100% female-led | Sadie Lincoln | Jun 20, 2020 | Partly supported |
| 100% | “100%” | Von Ahn: CEO role is 100% dealing with people and problems | Luis von Ahn | May 25, 2020 | — |
| 100% | “100%” | Ken Grossman and His Family Own 100% of Sierra Nevada | Guy Raz | Mar 30, 2020 | Supported |
| 100% | “hundred percent” | Aden + Anais exceeded $4M revenue in 2009, doubling yearly for 5 years | Raegan Moya-Jones | Aug 26, 2019 | Partly supported |
| 100% | “hundred percent” | Wedding businesses face brutal 100% structural annual customer churn | Carley Roney | Oct 7, 2019 | — |
| 100% | “hundred percent” | Founders Bert and John Jacobs retain 100% ownership of Life is Good | Bert Jacobs | Sep 2, 2019 | — |
| 100% | “hundred percent” | Holmes: Springfree Kept Proprietary Parts Local While Moving Steel to China | Steve Holmes | Apr 1, 2019 | — |
| 100% | “100%” | Casalena: Squarespace Reinvested Almost All 2006 Revenue Into Google AdWords | Anthony Casalena | Mar 4, 2019 | — |
| 100% | “hundred percent” | Brown: Going into business with friends is a bad idea | Bobbi Brown | Sep 17, 2018 | — |
| 100% | “hundred percent” | Modern venture investors would unanimously advise against Flickr's early $20M acquisition | Stewart Butterfield | Jul 30, 2018 | — |
| 100% | “100%” | Naficy: Minted went 100% crowdsourced after brand stationery failed to sell | Mariam Naficy | Jun 4, 2018 | — |
| 100% | “hundred percent” | eBay attempted to route all platform transactions through Billpoint instead of PayPal | Reid Hoffman | Jan 15, 2018 | Supported |
| 100% | “hundred percent” | Lake: 100% of Stitch Fix revenue is tied to personalized recommendations | Katrina Lake | Apr 2, 2018 | Supported |
| 100% | “hundred percent” | Roney: Wedding platforms face 100% annual churn if they succeed | Carley Roney | Mar 12, 2018 | — |
| 100% | “hundred percent” | Yvon Chouinard never took outside investment and owns 100% of Patagonia | Guy Raz | Dec 25, 2017 | Supported |
| 100% | “hundred percent” | Kelleher: Southwest paid cash for most aircraft, avoiding heavy debt loads | Herb Kelleher | Sep 25, 2017 | Supported |
| 100% | “hundred percent” | aden + anais Reached $4M in 2009, Doubling Annually For Five Years | Raegan Moya-Jones | Jul 17, 2017 | Partly supported |
| 100% | “hundred percent” | Case: AOL Management Started with 0% Equity in 1985 Restart | Steve Case | Apr 3, 2017 | — |
| 100% | “hundred percent” | Zimmer predicted autonomous cars would gradually handle a growing percentage of rides | John Zimmer | Feb 13, 2017 | Didn’t hold up |
| 100% | “hundred percent” | Yvon Chouinard never took outside investment and owns 100% of Patagonia | Guy Raz | Dec 12, 2016 | Supported |
| 100% | “hundred percent” | Kao: Sherpa Nest generated over 197M organic views without outside capital | Caitlin Kao | Sep 10, 2026 | — |
| 99.99% | “99.99%” | Email fundamentally cuts new employees off from historical company knowledge | Stewart Butterfield | Jul 30, 2018 | — |
| 99.9% | “99.9%” | Kelleher: 99.9% of Texans believed Southwest Airlines would fail initially | Herb Kelleher | Jan 4, 2019 | — |
| 99.5% | “99.5%” | Liu: Over 99.5% of early Weee! users used Chinese language app | Larry Liu | Mar 18, 2024 | — |
| 99% | “99%” | Petaluma Drives 99% of Its Sales Through Online DTC Channels | Caroline Buck | May 28, 2026 | — |
| 99% | “99%” | Pipkin: B2B Sales Win Through Internal Evangelists, Not Direct Cold Pitches | Chet Pipkin | Nov 13, 2025 | — |
| 99% | “99%” | Rubin: 99% chance he ignores three-to-four paragraph emails | Michael Rubin | Jan 27, 2025 | — |
| 99% | “99%” | Weprin: Career success is 99% luck and timing | Ben Weprin | Sep 23, 2024 | — |
| 99% | “99%” | Bosch: Traditional candy manufacturing machinery requires real sugar to run | Tara Bosch | Aug 5, 2024 | Partly supported |
| 99% | “99%” | Horowitz: AMP Robotics facilities consistently hit 95% to 99% purity | Matanya Horowitz | Jul 6, 2023 | — |
| 99% | “99%” | Menker: Gro predicts data months before the USDA with near-perfect accuracy | Sara Menker | Dec 8, 2022 | — |
| 99% | “99%” | Brownlee: MKBHD Rejects 99% of Brand Sponsorship and Partnership Offers | Marques Brownlee | Nov 3, 2022 | — |
| 99% | “99%” | Kelley: Innova Schools has 63 schools, 51k students, and 99% higher-ed rate | David Kelley | Jul 28, 2022 | Partly supported |
| 99% | “99%” | Dalbir Singh: 99% of retail food work is getting products off shelves | Dalbir Singh | Mar 14, 2022 | — |
| 99% | “99%” | LaFleur: Entrepreneurial success is 99% luck | Sarah LaFleur | Jan 10, 2022 | — |
| 99% | “99%” | Vaynerchuk: 99% of current NFT projects will fail and collapse in price | Gary Vaynerchuk | Aug 2, 2021 | Partly held up |
| 99% | “99%” | Kadakia: ClassPass unlocked market growth by targeting non-enthusiasts | Payal Kadakia | Jul 22, 2021 | — |
| 99% | “99%” | Winthrop: American Giant supply chain is 99% US-made | Bayard Winthrop | Apr 22, 2021 | — |
| 99% | “99%” | Tristan Walker: Top 1% leverage technology for productivity unlike the 99% | Tristan Walker | Apr 16, 2020 | — |
| 98% | “98%” | O'Hayer: 95% to 98% of US egg-laying hens lived in cages around 2004 | Matt O'Hayer | Mar 23, 2026 | Supported |
| 98% | “98%” | Hartz: 98% of Gen Z want real-life brand connections | Julia Hartz | Feb 12, 2026 | Partly supported |
| 98% | “98%” | Compounding 98% vs 96% Retention Yields 78% vs 55% Over Two Years | Vijen Patel | Oct 6, 2025 | — |
| 98% | “98%” | Lawrence: SpotHero bookings plummeted 98% in April 2020, forcing 70% layoffs | Mark Lawrence | Mar 10, 2025 | — |
| 98% | “98%” | Shear: Viewers prefer direct chat interaction over point-of-view activities | Emmett Shear | Jul 18, 2022 | — |
| 97% | “97%” | Rudolph: Banza lot testing was 97% lower than activist claims | Brian Rudolph | Oct 25, 2024 | Supported |
| 97% | “97%” | Goodwin: Soda is a $42B US industry with 97% household penetration | Ben Goodwin | Sep 2, 2024 | Supported |
| 97% | “97%” | Dhar Mann Studios derives 97% of its revenue from platform advertising | Dhar Mann | Apr 29, 2024 | — |
| 97% | “97%” | Cotopaxi made 97% of products from recycled or remnant materials in 2022 | Davis Smith | May 18, 2023 | Supported |
| 97% | “97%” | Over 97% of Tala customers return for repeat loans | Shivani Siroya | Nov 17, 2022 | — |
| 96% | “96%” | Compounding 98% vs 96% Retention Yields 78% vs 55% Over Two Years | Vijen Patel | Oct 6, 2025 | — |
| 96% | “96%” | Zimmer: US vehicles sit parked 96% of the time | John Zimmer | Nov 29, 2018 | Supported |
| 96% | “96%” | Zimmer: US cars sit parked 96% of the time, costing $9,000 annually | John Zimmer | Jun 25, 2018 | Partly supported |
| 96% | “96%” | US cars sit parked 96% of the time, costing households $9,000 annually | John Zimmer | Feb 13, 2017 | Supported |
| 95% | “95%” | Roughly 95% of snack bars are manufactured as pastes | Daniel Lubetzky | Apr 20, 2026 | — |
| 95% | “95%” | Mash: Makor Coffee Is Pacing for $200K-$300K Revenue With 300 Subscribers | Eli Mash | Apr 16, 2026 | — |
| 95% | “95%” | Ahmed: WHOOP was rejected by 95% of VCs during early fundraising | Will Ahmed | Jul 21, 2025 | — |
| 95% | “95%” | Best: Losing half a cross-platform messaging network destroys 95% of users | Chris Best | May 12, 2025 | — |
| 95% | “95%” | Just 10 to 12 medications cover 95% of travel health issues | Dr. Eric Wolk | Oct 3, 2024 | — |
| 95% | “95%” | Berdichevsky: China mines, processes, or refines 95 percent of battery graphite | Gene Berdachevsky | Mar 7, 2024 | Supported |
| 95% | “95%” | Eventbrite generates 95% of its revenue from ticketing fees averaging $3. | Julia Hartz | Oct 19, 2023 | Supported |
| 95% | “95%” | Herschel pivoted to 95 percent sustainable materials during the COVID pandemic | Jamie Cormack | Oct 16, 2023 | Not publicly verifiable |
| 95% | “95%” | Scott Svenson: Over 95% of MOD Pizza's pre-pandemic business was in-store | Scott Svenson | Jul 24, 2023 | — |
| 95% | “95%” | Horowitz: AMP Robotics facilities consistently hit 95% to 99% purity | Matanya Horowitz | Jul 6, 2023 | — |
| 95% | “95%” | Michael Kors personally reviews 95 percent of the brand's designs | Michael Kors | Mar 6, 2023 | — |
| 95% | “95%” | Campion bought out his co-founder to take 95% ownership of Zumiez | Tom Campion | Feb 6, 2023 | — |
| 95% | “95%” | Wurzbacher: Reaching gigaton-scale carbon removal requires government mandates and taxes | Jan Wurzbacher | Jun 30, 2022 | — |
| 95% | “95%” | Graves: About 95% of Raising Cane's locations are company-owned | Todd Graves | Apr 25, 2022 | Supported |
| 95% | “95%” | Store managers accepted Sukhi Singh's cold-call pitches 95% of the time | Sukhi Singh | Mar 14, 2022 | — |
| 95% | “95%” | Brown: 95% of parents experience foreboding joy and dress-rehearse tragedy | Brené Brown | Aug 12, 2021 | — |
| 95% | “95%” | Kadakia: ClassPass revenue dropped 95% within two weeks of COVID-19 | Payal Kadakia | Jul 22, 2021 | — |
| 95% | “95%” | Incredible Eats hit 1,000 retail stores with 95% sell-through in 2020 | Dinesh Tadepalli | May 25, 2021 | — |
| 95% | “95%” | Hollender: Seventh Generation products tested at 90-95% of mainstream effectiveness | Jeffrey Hollender | Jan 25, 2021 | — |
| 95% | “95%” | Kadakia: 95% of Surveyed Users Demanded a Recurring Monthly Subscription | Payal Kadakia | Jun 29, 2020 | — |
| 95% | “95%” | Kadakia: ClassPass Saw 95% of Fitness Markets Shut Down Overnight During COVID | Payal Kadakia | Jun 29, 2020 | — |
| 95% | “95%” | Meyer: 95% of Shake Shack's menu stems from his original draft | Danny Meyer | Jun 15, 2020 | — |
| 95% | “95%” | Neeleman: Azul's business dropped 95%, cutting flights from 900 to under 50 | David Neeleman | Apr 16, 2020 | Partly supported |
| 95% | “95%” | James Dyson: I spend 95% of my time on engineering | Sir James Dyson | Jul 22, 2019 | — |
| 95% | “95%” | Only 5% of restaurant orders occurred online as of 2018 | Tony Xu | Nov 12, 2018 | Supported |
| 95% | “95%” | James Dyson spends 95% of his time on engineering | Sir James Dyson | Feb 12, 2018 | — |
| 95% | “95%” | Koch: Early Samuel Adams Sales Had a 95% Rejection Rate | Jim Koch | Jul 24, 2017 | — |
| 95% | “95%” | Koch faced a 95% rejection rate when pitching Samuel Adams to bars | Jim Koch | Oct 31, 2016 | — |
| 94% | “94%” | Lake: 94% of VCs are men who lack passion for women's apparel | Katrina Lake | Apr 2, 2018 | — |
| 93% | “93%” | Dogfish Head differentiated its brand by strictly banning cover bands | Sam Calagione | Aug 1, 2022 | — |
| 93% | “93%” | Bandcamp pays artists 93 percent on Fridays and 82 percent normally | Ethan Diamond | Apr 8, 2021 | Supported |
| 93% | “93%” | Bhargava: 5-Hour Energy fought off Big Soda to regain 93% market share | Manoj Bhargava | Mar 13, 2017 | Supported |
| 92% | “92%” | Scott Svenson: Over 90% of UK coffee was instant in the mid-1990s | Scott Svenson | Jul 24, 2023 | Supported |
| 92% | “92%” | Hughes: Urban One reaches 92% of Black America weekly | Cathy Hughes | Jun 18, 2020 | Partly supported |
| 90% | “90%” | MadeGood Achieved Roughly 90% Brand Awareness in Toronto | Nima Fotovat | Aug 10, 2026 | — |
| 90% | “90%” | Narang says Toast revenues plummeted over 90 percent in April 2020 | Aman Narang | Jul 20, 2026 | Partly supported |
| 90% | “90%” | Northern Classics sees 90% of sales between September and January | Kristen Rude | Jan 29, 2026 | — |
| 90% | “90%” | Taylor: Over 90% of Taylor Guitars' sales come through wholesale retailers | Bob Taylor | Jan 26, 2026 | — |
| 90% | “90%” | Qadri: Moji Masala Converts Over 90% of In-Store Tasters | Shireen Qadri | Jan 1, 2026 | — |
| 90% | “90%” | Lee: Exploding Kittens revenue increased 90% in 2020 | Elan Lee | Dec 22, 2025 | Not publicly verifiable |
| 90% | “90%” | Lee: Games account for 90% of Exploding Kittens' revenue | Elan Lee | Dec 22, 2025 | — |
| 90% | “90%” | Minimal Impact Cruises claims new vessel is 90% more carbon neutral | Heather Thorkelson | Nov 6, 2025 | — |
| 90% | “90%” | Vijen Patel: 90% of 100 People Pitched Called PressBox Awful | Vijen Patel | Oct 6, 2025 | — |
| 90% | “90%” | Patel: 90% of 3,400 Early-Stage Venture Firms Focus Solely on Software | Vijen Patel | Oct 6, 2025 | — |
| 90% | “90%” | Ulukaya: Euphrates secured a 90% USDA loan guarantee to finance equipment | Hamdi Ulukaya | Jul 14, 2025 | Contradicted |
| 90% | “90%” | Von Ahn: Duolingo captures 90% of mobile language app users | Luis von Ahn | May 1, 2025 | Contradicted |
| 90% | “90%” | Winer Cashed Out His Retirement Accounts to Invest in HexClad | Danny Winer | Apr 28, 2025 | — |
| 90% | “90%” | Lido: 90% of Lufi and Friends sales come from direct-to-consumer website | Marina Lido | Jan 30, 2025 | — |
| 90% | “90%” | Tindell: 90% of Container Store's Launch Products Had Never Been Retailed | Kip Tindell | Dec 23, 2024 | — |
| 90% | “90%” | Angie Hicks: Allocate 10 to 20 percent of marketing budgets for testing | Angie Hicks | Oct 31, 2024 | — |
| 90% | “90%” | Milstein: Fishwife's First Year Sales Were 90% DTC | Becca Milstein | Oct 25, 2024 | — |
| 90% | “90%” | Over 90 Percent of CrossFit Gyms Use Concept2 Rowers | Peter Dreissigacker | May 27, 2024 | Not publicly verifiable |
| 90% | “90%” | Rosanna Pansino turned down over 90% of early brand deals | Rosanna Pansino | Apr 22, 2024 | — |
| 90% | “90%” | Kaye: 90% of home textile purchases were offline when Parachute launched | Ariel Kaye | Feb 5, 2024 | Supported |
| 90% | “90%” | Finke: Cement accounts for about 90% of concrete's carbon emissions | Cody Finke | Nov 16, 2023 | Supported |
| 90% | “90%” | Hartz: Eventbrite virtual events swung from 1% to 90% and back to 10% | Julia Hartz | Oct 19, 2023 | Supported |
| 90% | “90%” | Circ recycles over 90 percent of its hydrothermal process water | Peter Majeranowski | Sep 7, 2023 | — |
| 90% | “90%” | Scott Svenson: Over 90% of UK coffee was instant in the mid-1990s | Scott Svenson | Jul 24, 2023 | Supported |
| 90% | “90%” | Tim League: Karrie League reupholstered 90% of first theater's 500 seats | Tim League | May 22, 2023 | — |
| 90% | “90%” | Cotopaxi reached profitability in 2020 and grew revenue 90% in 2022 | Davis Smith | May 18, 2023 | — |
| 90% | “90%” | Solomon: Immunotherapy development costs $2.6B+ with a 90%+ failure rate | Noam Solomon | Dec 22, 2022 | Supported |
| 90% | “90%” | Menker: Natural gas drives 70 to 90 percent of nitrogen fertilizer costs | Sara Menker | Dec 8, 2022 | Supported |
| 90% | “90%” | Hamdi Ulukaya: USDA provided a 90% loan guarantee for cheese factory | Hamdi Ulukaya | Nov 14, 2022 | Not publicly verifiable |
| 90% | “90%” | Scaringe: Roughly 90% of Rivian buyers never owned a pickup before | RJ Scaringe | Sep 12, 2022 | — |
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