Kao: Sherpa Nest generated over 197M organic views without outside capital
Caitlin Kao · Advice Line with Kip Tindell of The Container Store · Sep 10, 2026 · at 30:06
Caitlin Kao, founder of Kaomi Sleep, explains the viral social media reach that drove pre-orders for her flagship bed-nesting product.
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“So, the Sherpa Nest had over a hundred ninety-seven million social media views, a hundred percent organically, which allowed us to scale through a pre-order model without raising outside capital.”
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