Angie Hicks: Allocate 10 to 20 percent of marketing budgets for testing
Angie Hicks · Advice Line with Angie Hicks of Angi · Oct 31, 2024 · at 43:36
Angie Hicks advises a founder on when to diversify beyond an Instagram channel that is currently generating all her new customer leads.
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“I never give up on something that works, but you should always be testing into the next thing. So, you know, so if it's one of those where it's like, hey, this really works, so maybe you're spending 80 or 90% of your marketing dollars there because you can just kind of, it's performing. But you always want to be thinking about what's next, because, you know, marketing moves fast, and you don't want to get caught flat-footed, so you want to know kind of what you're, you want to have a handful of vehicles that work well.”
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