Brian Rudolph, co-founder of chickpea pasta brand Banza, addresses an advocacy group's public allegations regarding chemical residues in their product.
0:00 / 0:13exact quote · 13.1s
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“We published a statement very quickly on our website that, you know, not only acknowledged historical testing results for what was sort of being questioned, but also even tested the same lot. It was 97% lower than what was being claimed.”
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More from Brian Rudolph
Disclosure
Banza intentionally omitted gluten-free labels to target mainstream consumers
“We actually intentionally did not put gluten-free on the front of our packaging because we wanted to be seen as a mainstream option for anyone who's buying pasta”
Brian RudolphOct 25, 2024▶ 6:07What It Really Takes To Build a Food Business: Part 2
AssertionPartly supported
Rudolph: Chickpea pasta did not exist commercially prior to Banza
“Chickpea pasta did not exist, so there was no precedent for manufacturing it”
Brian RudolphOct 18, 2024▶ 25:30What It Really Takes To Build a Food Business: Part 1
AssertionSupported
Rudolph: Greek yogurt accounts for 50% of the US yogurt category
“We are also very inspired by what Chobani did in yogurt, where 50% of the yogurt category is now this higher protein, lower sugar version of yogurt.”
Brian RudolphOct 25, 2024▶ 35:04What It Really Takes To Build a Food Business: Part 2
AssertionSupported
Rudolph: Rice and corn pasta lack nutrient density compared to wheat
“What I started to recognize though is rice and corn pasta. They have often even less nutrient density than traditional pasta.”
Brian RudolphOct 18, 2024▶ 7:44What It Really Takes To Build a Food Business: Part 1
Insight
Rudolph: Chickpea pasta manufacturing requires far more precision than corn or rice
“Making chickpea pasta is really hard. You have to be very precise in a way that you don't need to be with corn or rice”
Brian RudolphOct 18, 2024▶ 27:39What It Really Takes To Build a Food Business: Part 1
Disclosure
Banza manually stickered 20,000 retail boxes with revised cooking instructions
“We ended up stickering 20,000 boxes, shipping them out the next two days later.”
Brian RudolphOct 18, 2024▶ 28:49What It Really Takes To Build a Food Business: Part 1
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