Shear: Viewers prefer direct chat interaction over point-of-view activities
Emmett Shear · Twitch: Emmett Shear · Jul 18, 2022 · at 30:21
Twitch co-founder Emmett Shear explains an early discovery from Justin.tv's 24/7 lifecasting experiment regarding what live stream viewers actually find compelling.
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“Actually, one of the big things we discovered was, almost immediately, people liked him taking off the camera and talking to them more than they liked almost anything he could be doing. If he was doing something really interesting, like he's taking a trapeze lesson or something, then the point of view camera could be interesting, but 98% of the time, you actually would rather have him just be sitting at the computer talking to chat, which is, in fact, how everyone does it today, because that was actually just more compelling as content.”
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