Shear: Twitch revenue relies on mid-sized streamers, not top-tier channels
Emmett Shear · Twitch: Emmett Shear · Jul 18, 2022 · at 1:07:00
Emmett Shear, co-founder and CEO of Twitch, discusses creator monetization and explains why medium-sized streamers drive the majority of the platform's revenue.
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“What's interesting about Twitch is we actually have this very thriving middle class, because big streams monetize much more poorly per viewer than medium-sized streams do. And so there's this, most of the money actually gets made Not in the top tier of streamers, not the people with many thousands of viewers, but in the people with hundreds of viewers, that's actually where the bulk of revenue happens.”
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