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Lido: 90% of Lufi and Friends sales come from direct-to-consumer website

Marina Lido · Advice Line with Joe Gebbia of Airbnb · Jan 30, 2025 · at 8:11

Marina Lido, founder of multilingual musical children's book brand Lufi and Friends, breaks down the company's sales channel distribution on How I Built This.

0:00 / 0:03exact quote · 3.3s
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“About 90% of our sales are through our website.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Marina Lido

Disclosure
Lido: Lufi and Friends is on track to reach $200,000 in annual sales
“So we took it slow the first few years, but this year we are on track to hit 200,000 dollars.”
Marina Lido Jan 30, 2025 ▶ 14:05 Advice Line with Joe Gebbia of Airbnb
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