| $50M | “fifty million dollars” | Raz: The Container Store filed bankruptcy and was acquired for $150M | Guy Raz | Sep 10, 2026 | Supported |
| 97M | “ninety seven million” | Raz: Virality is borrowed attention; build brands around feelings, not products | Guy Raz | Sep 10, 2026 | — |
| 20% | “20%” | Tindell capped The Container Store's annual growth at 20% for 40 years | Kip Tindell | Sep 10, 2026 | Partly supported |
| 15% | “15%” | Haim: Hazel Grove Customs generated over $300k last year and aims for $350k | David Haim | Sep 10, 2026 | — |
| 197M | “a hundred ninety-seven million” | Kao: Sherpa Nest generated over 197M organic views without outside capital | Caitlin Kao | Sep 10, 2026 | — |
| 100% | “hundred percent” | Kao: Sherpa Nest generated over 197M organic views without outside capital | Caitlin Kao | Sep 10, 2026 | — |
| 1B | “a billion” | Vaccarella predicts that Bogg Bag will become a billion-dollar brand | Kim Vaccarella | Sep 7, 2026 | Open |
| 25% | “25%” | Vaccarella gave a 25% stake in Bogg Bag for a $120,000 investment | Kim Vaccarella | Sep 7, 2026 | — |
| $50M | “fifty million dollars” | Bogg Bag reached $50 million in 2023 revenue with five core employees | Kim Vaccarella | Sep 7, 2026 | Supported |
| 4× | “four times” | Guy Raz says Vaccarella was rejected from Shark Tank four times | Guy Raz | Sep 7, 2026 | Supported |
| 1K | “a thousand” | Vaccarella says up to 1,000 bags in a 1,200-unit order arrived defective | Kim Vaccarella | Sep 7, 2026 | — |
| 20M | “twenty million” | Bogg Bag hit $20 million in sales while taking orders manually | Kim Vaccarella | Sep 7, 2026 | — |
| 40% | “40%” | Vaccarella sold a 40% stake in Bogg Bag to preserve founder control | Kim Vaccarella | Sep 7, 2026 | — |
| 100M | “a hundred million” | A public company offered over $100 million for a Bogg Bag majority | Kim Vaccarella | Sep 7, 2026 | — |
| $1M | “a million dollars” | Vaccarella says Bogg Bag reached $1 million in sales in 2018 | Kim Vaccarella | Sep 7, 2026 | — |
| 90% | “90%” | Vaccarella kept Bogg Bag at 90% wholesale during the COVID-19 pandemic | Kim Vaccarella | Sep 7, 2026 | — |
| 1.8M | “1.8 million” | Alpert: Gielish Hit $1.8M in Wholesale Sales in Its First Year | Darren Alpert | Sep 3, 2026 | — |
| 1.5M | “a half million” | Alpert: Gielish Will Reach Approximately $3.5M in Sales This Year | Darren Alpert | Sep 3, 2026 | — |
| $2B | “two billion dollars” | Raz: Olipop Is Valued at Over $2 Billion | Guy Raz | Sep 3, 2026 | Partly supported |
| $1B | “a billion dollars” | Goodwin: Olipop Gross Revenue Tops $500M, Targeting $1 Billion | Ben Goodwin | Sep 3, 2026 | — |
| 1.5B | “a half billion” | Goodwin: Olipop Gross Revenue Tops $500M, Targeting $1 Billion | Ben Goodwin | Sep 3, 2026 | — |
| 3M | “three million” | Dawes: Cape Cod Potato Chips was bought back for under $3M | Nicole Bernard Dawes | Aug 31, 2026 | Supported |
| 3× | “three times” | Dawes: Late July's sandwich cookies needed 3x higher pricing to work | Nicole Bernard Dawes | Aug 31, 2026 | — |
| $2M | “two million dollars” | Late July discontinued its $2 million cookie line due to lack of profitability | Nicole Bernard Dawes | Aug 31, 2026 | — |
| $1M | “a million dollars” | Dawes: Scaling a brand from $10M to $50M is harder than reaching $100M | Nicole Bernard Dawes | Aug 31, 2026 | — |
| 10M | “ten million” | Dawes: Scaling a brand from $10M to $50M is harder than reaching $100M | Nicole Bernard Dawes | Aug 31, 2026 | — |
| 50M | “fifty million” | Dawes: Scaling a brand from $10M to $50M is harder than reaching $100M | Nicole Bernard Dawes | Aug 31, 2026 | — |
| 4× | “four times” | Daymond John: Big-Box Retail Puts More Brands Out of Business Than It Helps | Daymond John | Aug 27, 2026 | — |
| 15% | “15%” | Ryan Seiders sold his fishing rod company for just under $200,000 | Ryan Seiders | Aug 24, 2026 | — |
| 49.5% | “49.5%” | Ryan Seiders bought 49.5% of YETI by funding three shipping containers | Roy Seiders | Aug 24, 2026 | Supported |
| 1M | “one million” | YETI grew to $3 million in sales with seven employees in 2008 | Roy Seiders | Aug 24, 2026 | Not publicly verifiable |
| 3M | “three million” | YETI grew to $3 million in sales with seven employees in 2008 | Roy Seiders | Aug 24, 2026 | Not publicly verifiable |
| 100M | “a hundred million” | YETI reached $100 million in sales exclusively from hard coolers | Roy Seiders | Aug 24, 2026 | Partly supported |
| 100M | “a hundred million” | YETI's sales grew from $100 million to $400 million in 18 months | Roy Seiders | Aug 24, 2026 | Supported |
| 400M | “four hundred million” | YETI's sales grew from $100 million to $400 million in 18 months | Roy Seiders | Aug 24, 2026 | Supported |
| 1M | “a million” | Calvin: Classic Razor Scooters Still Sell Close to 1M Units Yearly | Carlton Calvin | Aug 20, 2026 | — |
| 1M | “a million” | Calvin: Retailers always mistakenly believe consumer product crazes will last forever | Carlton Calvin | Aug 20, 2026 | — |
| $4M | “four million dollars” | Modi: Bobbie raised $4M after FDA recall to rework domestic manufacturing | Laura Modi | Aug 17, 2026 | — |
| 4M | “four million” | Modi: Bobbie generated $16M in revenue in its first year | Laura Modi | Aug 17, 2026 | Partly supported |
| 50% | “50%” | Modi: 50% of US babies on formula rely on WIC | Laura Modi | Aug 17, 2026 | Supported |
| 10% | “10%” | Modi: Bobbie targets 10% market share rather than monopoly scale | Laura Modi | Aug 17, 2026 | — |
| 50% | “50%” | Fifty Percent of MadeGood's Household Customers Do Not Have Kids | Nima Fotovat | Aug 10, 2026 | — |
| 50% | “50%” | MadeGood Packaging Devotes 50% of Front Panel to Its Logo | Nima Fotovat | Aug 10, 2026 | Partly supported |
| $2M | “two million dollars” | MadeGood Secured a Rare $2M Pre-Revenue Bank Loan for Manufacturing | Nima Fotovat | Aug 10, 2026 | — |
| 90% | “90%” | MadeGood Achieved Roughly 90% Brand Awareness in Toronto | Nima Fotovat | Aug 10, 2026 | — |
| 1B | “a billion” | MadeGood Generates Hundreds of Millions of Dollars in Annual Revenue | Nima Fotovat | Aug 10, 2026 | — |
| $1M | “a million dollars” | DeRosa: Hearsay Brewing will exceed $1M revenue in year two | Tony DeRosa | Aug 6, 2026 | — |
| $1K | “a thousand dollars” | Serena & Lily secured $100,000 in wholesale orders within weeks of launch | Lily Kanter | Aug 3, 2026 | — |
| 50% | “50%” | Founders used an 'oversold' pretext to secure 50% deposits from wholesale buyers | Lily Kanter | Aug 3, 2026 | — |
| 50% | “50%” | Kanter funded cash shortfalls via loans to preserve Dugan's 50% equity | Lily Kanter | Aug 3, 2026 | — |
| 17% | “17%” | A private equity firm demanded controlling interest in exchange for 17% equity | Lily Kanter | Aug 3, 2026 | — |
| 100% | “100%” | In 2007, Serena & Lily had zero e-commerce sales across 600-800 stores | Lily Kanter | Aug 3, 2026 | — |
| 50% | “50%” | The 2008 financial crisis wiped out 50% of Serena & Lily's wholesale | Lily Kanter | Aug 3, 2026 | — |
| $5M | “five million dollars” | Serena & Lily direct-to-consumer revenue doubled annually to $20M in year three | Lily Kanter | Aug 3, 2026 | — |
| 10M | “ten million” | Serena & Lily direct-to-consumer revenue doubled annually to $20M in year three | Lily Kanter | Aug 3, 2026 | — |
| 20M | “twenty million” | Serena & Lily direct-to-consumer revenue doubled annually to $20M in year three | Lily Kanter | Aug 3, 2026 | — |
| 30% | “30%” | Williams-Sonoma and Restoration Hardware saw 30% revenue contractions in 2008 | Lily Kanter | Aug 3, 2026 | Partly supported |
| 70% | “70%” | Serena & Lily maintained a 70% CAGR over a seven-year period | Lily Kanter | Aug 3, 2026 | — |
| 2× | “two X” | A 2X participating preferred term blocked Serena & Lily from raising capital | Lily Kanter | Aug 3, 2026 | — |
| 3× | “three X” | Serena & Lily recapitalization offered existing investors over a 3x return | Lily Kanter | Aug 3, 2026 | — |
| 9M | “nine million” | Untuckit Lost $9M to Tariffs and De Minimis Rule Changes | Chris Riccobono | Jul 30, 2026 | — |
| 50M | “fifty million” | Golf Apparel Brands Can Generate $150M Solely Through Pro Shops | Chris Riccobono | Jul 30, 2026 | Open |
| 60% | “60%” | AeroShorts Has a 60 Percent Repeat Customer Purchase Rate | Adrian Alvarez | Jul 30, 2026 | — |
| 3M | “three million” | UNTUCKit Reached $500K in Revenue Before Raising Outside Capital | Chris Riccobono | Jul 30, 2026 | — |
| 70% | “70%” | Snug Safety Generates $400K ARR and Projects 70 Percent Growth | Preet Anand | Jul 30, 2026 | — |
| 70% | “70%” | Word of Mouth Drives 70 Percent of Snug Safety Growth | Preet Anand | Jul 30, 2026 | — |
| $2.5M | “a half a million dollars” | Top Sweetwater Sales Engineers Earn Nearly $500,000 Annually | Chuck Surack | Jul 27, 2026 | — |
| $1M | “a million dollars” | Chuck Surack Bought Back Sweetwater Using $1M in Local Personal Loans | Chuck Surack | Jul 27, 2026 | — |
| 1K | “a thousand” | Sweetwater Now Sells Over 1,000 Guitars Every Single Day | Chuck Surack | Jul 27, 2026 | Supported |
| 38% | “38%” | Sweetwater Can Reach 38% of the US in One-Day Shipping | Chuck Surack | Jul 27, 2026 | Supported |
| 40% | “40%” | Sweetwater's Business Grew by 40% During the 2020 Pandemic | Chuck Surack | Jul 27, 2026 | Supported |
| 1.1B | “1.1 billion” | Curt Richardson: OtterBox reached $1.1 billion in peak revenue | Curt Richardson | Jul 23, 2026 | — |
| 100% | “hundred percent” | Toast revenues grew over 100 percent annually from 2015 to 2020 | Aman Narang | Jul 20, 2026 | Partly supported |
| 90% | “90%” | Narang says Toast revenues plummeted over 90 percent in April 2020 | Aman Narang | Jul 20, 2026 | Partly supported |
| 55% | “55%” | Toast laid off 55 percent of its workforce during early pandemic | Aman Narang | Jul 20, 2026 | Partly supported |
| 85% | “85%” | Gafe: Wholesale accounts for 85% of Israella Kobla's revenue | Emifa Gafe | Jul 16, 2026 | — |
| 50% | “50%” | Gafe: Israella Kobla nets 35% to 50% wholesale margins prior to markup | Emifa Gafe | Jul 16, 2026 | — |
| 60% | “60%” | Gafe: Israella Kobla nets 35% to 50% wholesale margins prior to markup | Emifa Gafe | Jul 16, 2026 | — |
| $1M | “a million dollars” | Catalina Crunch Generated Roughly $1 Million in Sales in 2018 | Krishna Kaliannan | Jul 6, 2026 | — |
| $11M | “eleven million dollars” | Ann Williams: Yearly Co Generated $11 Million in Annual Revenue | Ann Williams | Jul 2, 2026 | — |
| 4× | “four times” | Williams: Yearly Co Marks Up Jewelry 2.5x vs 4x Industry Standard | Ann Williams | Jul 2, 2026 | — |
| 2.5M | “a half a million” | Matt Smith: Wandering Soul Beer Sales Peaked at $500,000 During COVID | Matt Smith | Jul 2, 2026 | — |
| $2M | “two million dollars” | e.l.f. shipped 192,000 direct-to-consumer orders from China to fulfill 2006 spike | Joey Shamah | Jun 29, 2026 | — |
| $8M | “eight million dollars” | e.l.f. reached profitability and $8 million in revenue following a 2006 spike | Joey Shamah | Jun 29, 2026 | — |
| $30M | “thirty million dollars” | e.l.f. Cosmetics reached approximately $30 million in sales by the end of 2010 | Joey Shamah | Jun 29, 2026 | Not publicly verifiable |
| $70M | “seventy million dollars” | e.l.f. Cosmetics was valued at approximately $70 million in 2010 | Joey Shamah | Jun 29, 2026 | Not publicly verifiable |
| $25M | “twenty five million dollars” | L'Oreal offered $225 million to acquire e.l.f. Cosmetics in 2013 | Joey Shamah | Jun 29, 2026 | — |
| $2M | “two million dollars” | EO Products Negotiated $2M COVID Liability With Supplier via Promissory Note | Susan Griffin Black | Jun 25, 2026 | — |
| 40% | “40%” | Yobi Achieves a 40% Website Repeat Purchase Rate | Dr. Ruchi Gupta | Jun 25, 2026 | — |
| 60% | “60%” | Culture Wine Company Grew 60% Last Year and 150% YTD | Peter Andrews | Jun 25, 2026 | — |
| 150% | “150%” | Culture Wine Company Grew 60% Last Year and 150% YTD | Peter Andrews | Jun 25, 2026 | — |
| 70% | “70%” | Culture Wine Company Sees 80% Reorder Rate in California Wholesale | Peter Andrews | Jun 25, 2026 | — |
| 80% | “80%” | Culture Wine Company Sees 80% Reorder Rate in California Wholesale | Peter Andrews | Jun 25, 2026 | — |
| 60% | “60%” | Andrews: South Africa Grows 60% of Global Chenin Blanc | Peter Andrews | Jun 25, 2026 | Partly supported |
| 2M | “two million” | Wyndham's Bajan Coffee Roasters Reached $2M in Annual Sales | Dominic Wyndham-Giddens | Jun 25, 2026 | — |
| 80% | “80%” | Hotels, Restaurants, and Cafes Drive 80% of Wyndham's Coffee Sales | Dominic Wyndham-Giddens | Jun 25, 2026 | — |
| 25% | “25%” | Starr: 20-25% Restaurant Profit Margins Are No Longer Possible Today | Stephen Starr | Jun 22, 2026 | — |
| 10% | “10%” | Starr: 20-25% Restaurant Profit Margins Are No Longer Possible Today | Stephen Starr | Jun 22, 2026 | — |
| 3× | “three times” | Starr: The optimal restaurant model is 85–95 seats turned 2.5–3 times | Stephen Starr | Jun 22, 2026 | — |
| $10M | “ten million dollars” | STARR Restaurants sold $10M in gift certificates in 36 hours during COVID | Stephen Starr | Jun 22, 2026 | — |
| 30M | “thirty million” | Kane: Dutch Consumers Eat 30 Million Pounds of Sprinkles Annually | Rachel Kane | Jun 18, 2026 | Supported |
| 100% | “hundred percent” | Visram: Plantamica Must Raise Venture Capital Rather Than Bootstrapping | Shazi Visram | Jun 18, 2026 | — |
| 1K | “a thousand” | Visram: Happy Family Launched With at Least 1,000 Product Demos | Shazi Visram | Jun 18, 2026 | — |
| 1.5B | “a half billion” | Clark: Payless ShoeSource was a $2.5B business with 4,500 stores | Maxine Clark | Jun 15, 2026 | Supported |
| 20% | “20%” | Clark: Teddy bears made up only about 20% of Build-A-Bear's product line | Maxine Clark | Jun 15, 2026 | — |
| 1M | “a million” | Clark: Build-A-Bear was launched with $1.5 million of self-funding | Maxine Clark | Jun 15, 2026 | — |
| $500M | “five hundred million dollars” | Raz: Build-A-Bear generates well over $500 million in annual revenue | Guy Raz | Jun 15, 2026 | Supported |
| 3.75% | “3.75%” | Shopify's original transaction fee model repelled high-volume merchants | Tobias Lütke | Jun 8, 2026 | — |
| $1M | “a million dollars” | Growing sales without working capital leaves a fast-growing business twice as broke | Brian Smith | Jun 1, 2026 | — |
| 2M | “two million” | Growing sales without working capital leaves a fast-growing business twice as broke | Brian Smith | Jun 1, 2026 | — |
| 100% | “100%” | UGG co-owner died of a heart attack right before restoring Smith's equity | Brian Smith | Jun 1, 2026 | Supported |
| 100% | “100%” | A $200,000 life insurance settlement enabled Brian Smith to buy back UGG | Brian Smith | Jun 1, 2026 | — |
| $3M | “three million dollars” | Deckers acquired Hoka for $3 million before growing it to billions | Guy Raz | Jun 1, 2026 | Supported |
| $700M | “seven hundred million dollars” | Unilever Acquired Seventh Generation for Up to $700M in 2016 | Guy Raz | May 28, 2026 | Supported |
| 50% | “50%” | DTC Brands Should Target at Least a 50% Repeat Purchase Rate | Jeffrey Hollender | May 28, 2026 | — |
| 99% | “99%” | Petaluma Drives 99% of Its Sales Through Online DTC Channels | Caroline Buck | May 28, 2026 | — |
| 50% | “50%” | Founder Obsession With Rapid Hyper-Growth Is Dangerous and Causes Burnout | Jeffrey Hollender | May 28, 2026 | — |
| 3× | “three times” | In 2001, grocery jam sections were triple the size of nut butters | Justin Gold | May 25, 2026 | Contradicted |
| 20M | “twenty million” | Justin's generated $20 million in annual revenue by 2012 | Guy Raz | May 25, 2026 | Supported |
| 51% | “51%” | Forward Consumer Partners acquired a 51 percent controlling stake in Justin's | Justin Gold | May 25, 2026 | Supported |
| 60% | “60%” | LaFleur: M.M. LaFleur revenue plunged 60% in 2020, forcing three layoff rounds | Sarah LaFleur | May 21, 2026 | — |
| 2M | “two million” | Bronke: Siblings brand plateaued at low seven-figure revenue after $2M year | David Bronke | May 21, 2026 | — |
| 200B | “two hundred billion” | Huang: NVIDIA now designs chips with up to a trillion transistors | Jensen Huang | May 18, 2026 | Supported |
| 1T | “a trillion” | Huang: NVIDIA now designs chips with up to a trillion transistors | Jensen Huang | May 18, 2026 | Supported |
| $12M | “twelve million dollars” | Huang: Sega contracted NVIDIA for $12 million in 1994–1995 | Jensen Huang | May 18, 2026 | Supported |
| $5M | “five million dollars” | Huang: Sega converted remaining $5M contract into NVIDIA equity investment | Jensen Huang | May 18, 2026 | Supported |
| 1.2M | “1.2 million” | Seagrass Pottery on track for $400K annual revenue, $1.2M lifetime | Christina Latreverse | May 14, 2026 | — |
| 30% | “30%” | Seagrass Pottery breaks down revenue across wholesale, classes, and memberships | Christina Latreverse | May 14, 2026 | — |
| 38% | “38%” | Seagrass Pottery breaks down revenue across wholesale, classes, and memberships | Christina Latreverse | May 14, 2026 | — |
| 1B | “a billion” | Huang: Seagrass Pottery cannot reach $1B scale without franchising locations | Che Wong | May 14, 2026 | — |
| 100% | “hundred percent” | Carroll: Tool Club's core differentiator is 100% delivery and pickup | William Carroll | May 14, 2026 | — |
| 100% | “hundred percent” | Gabbert: 100% Commission Salespeople Work for Themselves, Not Their Employer | John Gabbert | May 11, 2026 | — |
| 30% | “30%” | John Gabbert traded 30% Gabberts stake for full Room & Board ownership | John Gabbert | May 11, 2026 | Not publicly verifiable |
| 30% | “30%” | Domestic Manufacturing Offsets China's 30% Wage Advantage Through Freight and Quality | John Gabbert | May 11, 2026 | — |
| 2% | “two percent” | A 2% Macroeconomic Decline Triggers a 20-25% Drop in Furniture Sales | John Gabbert | May 11, 2026 | — |
| 25% | “25%” | A 2% Macroeconomic Decline Triggers a 20-25% Drop in Furniture Sales | John Gabbert | May 11, 2026 | — |
| 100% | “hundred percent” | Gabbert: Room & Board transitioned to ESOP via 100% owner financing | John Gabbert | May 11, 2026 | — |
| 1M | “a million” | Peretti: BuzzFeed should not have done debt-laden SPAC deal to go public | Jonah Peretti | May 7, 2026 | — |
| 5% | “five percent” | Less than five percent of Beautycounter sellers built secondary sales teams | Gregg Renfrew | May 4, 2026 | — |
| $1K | “a thousand dollars” | Beautycounter flagged orders over $1,000 to prevent reps from stockpiling | Gregg Renfrew | May 4, 2026 | — |
| 85% | “85%” | Neeleman: Azul has no nonstop competition in 85% of markets | David Neeleman | Apr 30, 2026 | Supported |
| 25% | “25%” | Neeleman: 125 US cities lost 25% of air service in decade | David Neeleman | Apr 30, 2026 | Supported |
| 1M | “a million” | Pyjack: Ultimate Ninjas warehouse gyms generate $1M to $1.5M revenue | Jeff Pyjack | Apr 30, 2026 | — |
| $9M | “nine million dollars” | Pyjack: Ultimate Ninjas is raising $9M to launch professional league | Jeff Pyjack | Apr 30, 2026 | — |
| 2× | “two X” | Ian Murray: Nantucket Store Outsold Martha's Vineyard 2 to 1 at Launch | Ian Murray | Apr 27, 2026 | — |
| $5M | “five million dollars” | Vineyard Vines hit $5M in necktie sales before adding new categories | Ian Murray | Apr 27, 2026 | — |
| 1M | “a million” | Shep Murray: Vineyard Vines lost $1M on early retail store operations | Shep Murray | Apr 27, 2026 | — |
| 70% | “70%” | Shep Murray: 70% of early Vineyard Vines shoppers were women buying men's clothing | Shep Murray | Apr 27, 2026 | — |
| 100M | “a hundred million” | Shep Murray: Vineyard Vines reached $100M in sales by 2008 | Shep Murray | Apr 27, 2026 | Contradicted |
| 150M | “one hundred fifty million” | Eric Ryan joins Greycroft to launch $150M consumer fund | Eric Ryan | Apr 23, 2026 | — |
| 30M | “thirty million” | Pang: 100 million Americans identify as having sensitive skin | Christina Pang | Apr 23, 2026 | Supported |
| 100M | “a hundred million” | Pang: 100 million Americans identify as having sensitive skin | Christina Pang | Apr 23, 2026 | Supported |
| 95% | “95%” | Roughly 95% of snack bars are manufactured as pastes | Daniel Lubetzky | Apr 20, 2026 | — |
| $45M | “forty five million dollars” | VMG Partners valued KIND at $45 million in a 2009 investment | Guy Raz | Apr 20, 2026 | Supported |
| $20M | “twenty million dollars” | KIND scaled its sampling budget from $800 to $20 million | Daniel Lubetzky | Apr 20, 2026 | — |
| 40M | “forty million” | KIND scaled its sampling budget from $800 to $20 million | Daniel Lubetzky | Apr 20, 2026 | — |
| 30M | “thirty million” | KIND scaled its sampling budget from $800 to $20 million | Daniel Lubetzky | Apr 20, 2026 | — |
| 100% | “hundred percent” | Lubetzky sold 100% of his KIND stake by December 2024 | Daniel Lubetzky | Apr 20, 2026 | — |
| 3× | “three times” | Lubetzky sold 100% of his KIND stake by December 2024 | Daniel Lubetzky | Apr 20, 2026 | — |
| $20M | “twenty million dollars” | Huang: Boxed had ~$20M cash left before selling software to BlackRock | Chieh Huang | Apr 16, 2026 | Partly supported |
| $20B | “twenty billion dollars” | Guy Raz: TAM for horse gear and apparel is $20 billion | Guy Raz | Apr 16, 2026 | Partly supported |
| 95% | “95%” | Mash: Makor Coffee Is Pacing for $200K-$300K Revenue With 300 Subscribers | Eli Mash | Apr 16, 2026 | — |
| 50M | “fifty million” | Angle: iRobot reached roughly $50M in defense revenue | Colin Angle | Apr 13, 2026 | Contradicted |
| 1K | “a thousand” | Angle: 500 to 1,000 PacBots were destroyed in combat | Colin Angle | Apr 13, 2026 | — |
| 1M | “a million” | Steve Ells: Chipotle served over one million customers daily upon his retirement | Steve Ells | Apr 9, 2026 | Supported |
| 3% | “three percent” | Wingstop sold beer specifically to anchor an adult concept and higher prices | Antonio Swad | Apr 6, 2026 | — |
| $1M | “a million dollars” | Swad's original company-owned Wingstop location eventually eclipsed $2 million in annual sales | Antonio Swad | Apr 6, 2026 | Not publicly verifiable |
| $2M | “two million dollars” | Swad's original company-owned Wingstop location eventually eclipsed $2 million in annual sales | Antonio Swad | Apr 6, 2026 | Not publicly verifiable |
| 100% | “Hundred percent” | Swad retained 100% equity in Wingstop with no outside investors before selling | Antonio Swad | Apr 6, 2026 | — |
| 20M | “Twenty million” | Swad sold Wingstop for $22 million, carrying a $12 million seller note | Antonio Swad | Apr 6, 2026 | — |
| 22M | “twenty-two million” | Swad sold Wingstop for $22 million, carrying a $12 million seller note | Antonio Swad | Apr 6, 2026 | — |
| 10M | “ten million” | Swad sold Wingstop for $22 million, carrying a $12 million seller note | Antonio Swad | Apr 6, 2026 | — |
| $12M | “twelve million dollars” | Swad sold Wingstop for $22 million, carrying a $12 million seller note | Antonio Swad | Apr 6, 2026 | — |
| 10% | “10%” | Swad sold Wingstop for $22 million, carrying a $12 million seller note | Antonio Swad | Apr 6, 2026 | — |
| $12M | “twelve million dollars” | Swad sued Wingstop's buyers to recover the $12 million owed on his note | Antonio Swad | Apr 6, 2026 | Not publicly verifiable |
| $2.2M | “2.2 million dollars” | Nana Jo's Granola reaches $2.2 million in annual sales | Michelle Pusateri | Apr 2, 2026 | — |
| 30% | “30%” | Nana Jo's Granola revenue is 30% direct-to-consumer and 70% wholesale | Michelle Pusateri | Apr 2, 2026 | — |
| 70% | “70%” | Nana Jo's Granola revenue is 30% direct-to-consumer and 70% wholesale | Michelle Pusateri | Apr 2, 2026 | — |
| 10M | “ten million” | Angie's BOOMCHICKAPOP financed the business with debt until $10 million revenue | Dan Bastian | Apr 2, 2026 | — |
| 1M | “one million” | Angie's BOOMCHICKAPOP financed the business with debt until $10 million revenue | Dan Bastian | Apr 2, 2026 | — |
| 2% | “two percent” | Gloria Kolb: Women's health receives only 2% of healthcare funding | Gloria Kolb | Apr 2, 2026 | Supported |
| 1.3M | “a quarter million” | Maple Rue forecasts $250,000 in first-year sales | Eric Poulain | Apr 2, 2026 | — |
| 100% | “hundred percent” | Maple Rue reports 100% repeat order rate from 20 early retailers | Eric Poulain | Apr 2, 2026 | — |
| 10M | “ten million” | The Pit generated $10M in transaction volume in its first 10 months | Marc Lore | Mar 30, 2026 | Not publicly verifiable |
| 11M | “eleven million” | Diapers.com reached $11M in sales with only three total employees | Marc Lore | Mar 30, 2026 | — |
| 100M | “hundred million” | VCs rejected Quidsi's $100M funding round because Amazon was targeting them | Marc Lore | Mar 30, 2026 | — |
| 1B | “a billion” | Jet.com reached a $1B revenue run rate within 10 months of launching | Marc Lore | Mar 30, 2026 | Supported |
| $3B | “three billion dollars” | Lore pitched investors that Jet.com would lose $3B before turning profitable | Marc Lore | Mar 30, 2026 | — |
| 40M | “forty million” | Jet.com burned roughly $40 million per month after its launch | Marc Lore | Mar 30, 2026 | — |
| 600M | “six hundred million” | Jet.com raised a $618M Series A while operating with negative gross margins | Marc Lore | Mar 30, 2026 | Partly supported |
| 10× | “10 times” | O'Hayer: Founders must hire people ten times smarter to run operations | Matt O'Hayer | Mar 23, 2026 | — |
| 300M | “three hundred million” | O'Hayer: 95% to 98% of US egg-laying hens lived in cages around 2004 | Matt O'Hayer | Mar 23, 2026 | Supported |
| 30M | “thirty million” | O'Hayer: 95% to 98% of US egg-laying hens lived in cages around 2004 | Matt O'Hayer | Mar 23, 2026 | Supported |
| 98% | “98%” | O'Hayer: 95% to 98% of US egg-laying hens lived in cages around 2004 | Matt O'Hayer | Mar 23, 2026 | Supported |
| 18% | “18%” | O'Hayer: Hens stop laying within 48 hours without daily protein | Matt O'Hayer | Mar 23, 2026 | Contradicted |
| 1B | “one billion” | O'Hayer: Whole Foods operated as 11 independent regional buyers in 2009 | Matt O'Hayer | Mar 23, 2026 | Partly supported |
| 1K | “a thousand” | Vital Farms adopted the European standard of 108 sq ft per bird | Matt O'Hayer | Mar 23, 2026 | — |
| 20% | “20%” | O'Hayer sold a 20% stake in Vital Farms to Jason Jones for $200K | Matt O'Hayer | Mar 23, 2026 | — |
| 10% | “10%” | O'Hayer sold a 10% stake via secondary rounds to private equity | Matt O'Hayer | Mar 23, 2026 | — |
| 20% | “20%” | O'Hayer sold a 10% stake via secondary rounds to private equity | Matt O'Hayer | Mar 23, 2026 | — |
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