Ann Williams, founder of fine jewelry brand Yearly Co, explains direct-to-consumer pricing structure compared to traditional jewelry retail.
0:00 / 0:09exact quote · 9.9s
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“We're about 2.25 to two, two and a half marking up our products. We're not having to mark them up four times, like the traditional jewelry markup, because we're not. Wholesaling.”
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More from Ann Williams
AssertionNot checkable as stated
Ann Williams: Yearly Co Generated $11 Million in Annual Revenue
“We did about eleven million dollars in sales last year.”
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