Ryan Seiders bought 49.5% of YETI by funding three shipping containers
Roy Seiders · YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand · Aug 24, 2026 · at 39:57
Roy Seiders explains how he and his brother Ryan structured the initial ownership of YETI in 2006.
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“Ryan's buy-in to get 49.5% of the company was to use his Some of his proceeds from his Waterloo sale. And so he bought the first three container loads of product that came in from the Philippines.”
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