Investing aggressively in brand building beats spending startup resources on patent defense
Roy Seiders · YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand · Aug 24, 2026 · at 53:34
Roy Seiders, co-founder of YETI, explains why the company opted out of filing extensive patents on their original cooler designs.
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“Getting a patent is an expensive process, but even more expensive is actually protecting it when you do have infringement. So we felt like it was kind of a waste of resources, you know, instead of playing a prevent defense, it was more about being offensive minded and putting money into the brand.”
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