Gafe: Wholesale accounts for 85% of Israella Kobla's revenue
Emifa Gafe · Advice Line with Kenneth Cole · Jul 16, 2026 · at 19:09
Emifa Gafe, founder of Israella Kobla, breaks down her revenue mix during an advice session on How I Built This Lab.
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“I'd say a solid 85% is wholesale, and then the remaining 15 D to C.”
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More from Emifa Gafe
Gafe: Nordstrom became Israella Kobla's largest wholesale partner in 2023
“In 2023, we also launched with Nordstrom. And so they right now are our biggest retail wholesale partnership.”
Gafe: Israella Kobla nets 35% to 50% wholesale margins prior to markup
“Our margins, they vary between 35 and 50%, and then obviously we plan for them to have a 60% markup on top of that, so we are able to make money that way, I think, because of our flexibility.”